Veteran blogger Joscelyn Ramos Campbell of MamiOfMultiples.com discusses how brands and influencers can successfully work together in a beneficial relationship. To see all of our speakers for 2018, go to FloridaBlogCon.com.

9.  Introduction
 Media Kit
 Stats
 Demographic &
Niche
 Services Offered
 Reporting
 Compensation
 Building a
Relationship
 Negotiate

10. Example of a Good Pitch
Hi<Name>,
<Short but detailed introduction> I'm a <niche> blogger who publishes <X blog> and I am interested in working with <your
company>. My blog receives <average number> monthly visitors (give stats for best month). I have <number and social
media platform> followers (repeat for your top platforms among the most popular) and my readers consists of <audience
demographics>.
<Show what you can offer beyond the above numbers>
● I can offer <blog & social media promotion, social media “takeover”, customized hashtags for reporting,
advertising, event support, etc>.
● I have contributed to/my blog has been featured on/I syndicate content to/my photos have been featured on <list other
sites or publications>.
● A recent campaign with <other company> generated more than <number> or impressions to that company’s
website/social followers– OR--(provide links to your best social and blog postings).
<Specific request and offer>. I am looking for a company to <partner with me/state what you are asking>
I think <your company> would be a great fit because <explain why your readership fits the audience the company wants to
reach>. I canprovideany of theabove-mentionedsponsoredservicesor canprovidetailoredservicestoalign withyour company’s current
marketingneeds.<Show that you have looked into how the brand collaborate with other bloggers or describe ways you
have worked with other brands>.
For your referencemy media kit is attachedor can be found online <link to media kit> – OR--(provide relevant
<blog/writing/photo/video> samples). Please feel free to contact me if you are interested in discussing a possible
partnership, a future collaboration or if you need any additional information.
Thankyou,
Complete name /Blog url /Social media links /All contact details
Intro & Social Stats
Services You
Can Provide
Request & Offer
Build A
Relationship

11. Example of a Bad Pitch
Deareditor,
I love your site!I am the editor-in-chief of mytravelblog.com, an extremely popular blog, and I
would love to work with you sometime! My blog has been ranked in the top 100 travel blogs by
thatotherblogger.com and I know my readers would LOVE to learn more about your company!
I have a HUGE following!
I’ve been traveling full-time since 2011 so I can write about almost any destination and I’m always
on the move so I’m sure we can find a place where I can review some tours. I’m going to France
soon. Let me know if you need anything!
My readers love to travel and I know they would love to hear about your company.
I’d love to write about the Super Deluxe Ultimate 7-Day VIP Exclusive Experience. Can we set
this up for three days from now? I’m traveling with my “photographer” and four “assistants”
(ages 3-9) so I’ll need tours comped for all of us.
In exchange for this two-hour tour, I can guarantee seventeen blog posts and 40 social
media mentions.
Thanks,
First name only, never says the name of the blog or attaches media kit or mentions stats
GenericName
Intro With Lots
of Big Claims
But No Proof
Vague Offers or
No Real Request
Asking for too
much the first
time &
over-promising
on the results ClosingWith
NoDetails

12. ● Readership (stats)
● Audience demographic
● Social media followers
● Social mediaengagement
● Previous campaigns &
collaborations
● Media mentions
Google Analytics
Wordpress
JetPack
Alexa
Quantcast
A media kit should
be provided with a
pitch for business.
Ask to see a media
kit.
Rates can differ,
depending on
scope of work and
terms of service.
Fees can be
customized.
DATA
THAT
MATTERS

13. How Can We Work Together?
OwnedPaid
Brand
Social Media Engagements
Recommendations
Reviews
Blog Posts
Earned
Website Content
SM Takeovers
Brand
Ambassadorship
s
Content
Creation
Partnerships
Collaborations
Events
Spokesperson
Studies & Ideas

17. Time is $$
Plan For The Overall Budget
• Material + Costs
• Per Project Rate
• Hourly Rate = Costs/Time
• AVE: Advertising Value
Equivalency - Total Value of
Work (Contracted,
Ambassadorship, High
Visibility & Exposure)

18. Negotiating
• Understand that influencers are expecting
reasonable and appropriate pay for work.
Good faith estimate - % to commence work.
• Don’t offer low incentives (free coupon) in
exchange for a lengthy scope of work.
Undermines credibility of agency and
brand.
• A benchmark fee for typical work (blog post,
pictures) is standard but expect additional fees or
itemized prices for tasks that require increased
duties, i.e. live content, onsite activations,
spokesperson, etc.
• Expect to negotiate. Open dialogue for a mutually
beneficial relationship.

23. Case Examples

24. McDonald’s
#CFLMeEncanta
Case Example

25. #CFLMeEncanta Case Study
 McDonald’s was launching their new healthy 300 calorie menu and the new blueberry banana nut oatmeal across McDonald’s locations.
 Emphasis on reaching the Hispanic and multicultural communities with new healthy menu options at McDonald’s.
 Raise awareness and increase followers to the McDonald’s Spanish social media accounts (Me Encanta Facebook and Twitter accounts).
 At the time, McDonald‘s had not considered any type of digital marketing activations or events in Central Florida that was aimed towards the
multicultural and Hispanic communities.
 Proposal Description
 Joscelyn (via her media business, Mami Innovative Media) submitted a proposal to bring awareness to the importance of breakfast,
healthy breakfast and menu choices at McDonald’s.
 The proposal included a 2-hour family-friendly event at a Central Florida McDonald’s location on a weekend with invited key community
leaders, social media influencers and guests. (Joscelyn’s online partners were provided a fee by McDonald’s to be co-event organizers).
 Live social media postings during the event using the customized hashtag #CFLMeEncanta.
 Live Twitter Party during the event using the customized hashtag #CFLMeEncanta.
 Tracking social media impressions and postings in a recap report to McDonald’s.

26.  Influential bloggers that were
invited, were requested to create
live social media postings during
the event while using the
customized hashtag of
#CFLMeEncanta for tracking
and reporting purposes
 Bloggers were also requested to
create a post-event recap blog
post
 Attendees were influential
Central Florida bloggers,
community leaders (teachers,
Chamber of Commerce
representatives, and non-profit
organizers) and families
 Family-friendly event at
McDonald's largest
entertainment location on
International Drive where
attendees could have a fun
family day and learn about the
new healthy menu, sample the
various menu offerings and get
healthy tips for busy families
on-the-go
 Attendees and their
families received
McDonald’s swag bags that
contained healthy products
(yoga mats, water bottles,
McDonald’s gift cards, etc.)
 Attendees were treated to
arcade games and playareas
(that were located inside
the McDonald’s location)
and free food from the
healthy menu (along with
regular McDonald’s menu
selections for the kids)
 The event was officially
from 9:30AM - 11:30AM
(but the family festivities
lasted until 2PM)
 Total in attendance from
9:30AM - 2PM were about
200

27.  With creating a weekend family-
friendly event, the RSVP list
was well-attended because
invitees could attend without
interfering with their personal
schedules and bring their
children.
 Live Twitter party and social
media postings using the hashtag
exposed McDonald’s healthy
messaging to a greater audience
beyond Central Florida –
nationwide and globally.
 Invited social media influencers
and bloggers positively posted
about the healthy menu before,
during and after the event.
 Tracking report showed that the
event created over 1,800,000
impressions for its healthy
messaging.
 Rapid increase for McDonald’s
Me Encanta social media
accounts.
 Success of #CFLMeEncanta event was a featured story in Orlando Business
Journal article.
 See article: HERE
 See more information: HERE

28. Florida Space Coast
#SpaceCoastSummer
Case Example

29. #SpaceCoastSummer Case Example
 The Space Coast Office of Tourism (SCOT) team activated a multi-market media blitz with contracted spokesperson, Joscelyn, to meet with
media in each market for TV station in-studios and desk-side visits with reporters.
 As acting spokesperson, Joscelyn assisted to elevate awareness and to increase followers of Florida's Space Coast social media outlets.
 Promote multiple activities to convey vacations and travel destination message for local and out-of-state travelers. Emphasis on fun,
adventurous and educational attractions that can be found throughout the 72 miles of beaches and coastline of the Florida Space Coast.
 Program Description
 Joscelyn served as a consultant to SCOT and acted as a spokesperson during the summer program period (4 months).
 SCOT crafted pitches utilizing Joscelyn’s name to secure print and online coverage. SCOT secured interviews for Joscelyn with
broadcast, print, radio, online media. Media interviews were in-person, phone calls and/or e-mail communications.
 SCOT provided Joscelyn with media material (i.e., scripts, images, videos, etc.) about the Florida Space Coast to craft online messages
and as a guide for media interviews.
 Joscelyn traveled to Atlanta, Orlando and Miami with SCOT representatives. SCOT was responsible for booking and covering costs
related to hotel and other travel-related expenses, including meals, incidentals and a flat-fee payment designated for babysitting services
required during dates of travel.

30. #SpaceCoastSummer Media Examples
EL SENTINEL
 Newspaper Article:
orlandosentinel.com/elsenti
nel/os-turismo-florida-
space-coast-20140723-
story.html
CBS 46 Atlanta
 Live News Segment:
https://www.youtube.com/
watch?v=vP1Ph-axXiI
Univision
 Pre-Recorded Segment on
Univision about Family
Travel and Florida Space
Coast Vacations

31. #SpaceCoastSummer Case Example
 Additional Opportunities (After #SpaceCoastSummer Program Ended)
 SCOT requested to work again with Joscelyn to promote Babymoon experiences in the Florida Space Coast area. Joscelyn
was provided previously agreed upon sponsored rate, hotel accommodations, meals, incidentals and complimentary
services for expectant parents in advance.
 Experience Post Link (with images and videos): mamiofmultiples.com/relax-and-reconnect-on-a-babymoon-at-
florida-space-coast/
 Joscelyn also featured the Babymoon experience on her LATINA Magazine column.
 Latina Magazine Article: latina.com/lifestyle/family/mami-talks-babymoon-florida-space-coast

32. Florida’s Historic Coast
#ViajaSanAgustín
Case Example

33. 2017 U.S. Hispanic Ambassador
Florida’s Historic Coast
 Joscelyn was selected to be the U.S. Hispanic Ambassador for Florida’s Historic Coast to showcase
attractions and destinations throughout Florida’s Historic Coast. Focusing on the city of St. Augustine,
which is the birthplace of U.S. Hispanic culture, Joscelyn and her family were featured in print, social
media and online advertisements highlighting experiences for couples and families.
 5 Reasons Couples Should Experience St. Augustine and Florida’s Historic Coast
 Unique Multigenerational Family Fun at St. Augustine and Florida’s Historic Coast

34. Examples of Posts

35. Results
 Real-Time Engagement and Conversations on Social
Media
 Helped Changed the Marketing Landscape Perception
with Genuine Lifestyle Content Showcasing Attractions
and Experiences Highlighted for Different Age Groups
 Appealed to Various Demographics – Multicultural and
Multigenerational
 Activations Included Different Price Points to Reflect the
Diverse Activities for the Budget to Luxurious Conscious
Consumer
 Duration of activation program had over 3 million views,
impressions and reach. Continued reach in the
thousands after completion. Cause & Effect: Interest in
Destination and Vacation Planning Sales Increased
Successfully

36. Be Transparent
Set
Expectations
and Work
Together
Give Positive
Feedback &
Constructive
Input
Be Accessible &
Give Immediate
Notification of Any
Changes or Expected
Delays
Follow FTC Guidelines

37. EXPECT RESULTS FROM THE RIGHT INFLUENCERS!
● ETHICAL, professional and deliver on-time
results
● ALWAYS tracking and sharing results
(reporting)
● Making connections and becoming a RESOURCE
● TAKING THE EXTRA INITIATIVE
● Coming up with SOLUTIONS to improve
business relationship
● BRING new ideas to create new business and
offer other content services (writing, photo,
video) or consulting
I JUST CALLED TO SAY

40. Thank You & Let’s Connect!
@JoscelynRC
@InnovativeTalk
joscelyn@mamiofmultiples.com
joscelyn@mamiinnovativemedia.com
(352) 978-4178
mamiofmultiples.com
mamiinnovativemedia.com
facebook.com/mamiofmultiples
facebook.com/mamiinnovativemedia
@JoscelynRC
@InnovativeTalk
mamiofmultiples