Drupal & WordPress CMS Integration: bRealTime, the programmatic solutions division of CPXi, wants a team to develop tools and integration services to allow CMS-enabled publishers to easily integrate with its ad serving technologies. Web Crawlers: CPXi wants a team to build web crawlers to crawl, collect and analyze web pages and sites in order to allow higher accuracy in performance prediction. http://connect.switchpitch.com/site/welcome/

1. Project:
CMS Integration - WordPress/Drupal

2. Snapshot
CPXi is a global digital media company with over a decade of experience
connecting consumers with brands.
CPXi provides multi-screen messaging leveraging display, social, mobile
and video advertising at scale, serving over 6 billion managed impressions
daily.
CPXi is a privately held company with over 150 employees worldwide and
is headquartered in the heart of Time Square, NY.

4. Snapshot
The company has four primary divisions:
Programmatic solutions for both demand and
supply side partners
An affiliate network, driving performance
objectives
Full service media execution for brands,
agencies and direct marketers
A self-serve platform for programmatic creative
and media placement

5. CMS Integration-
WordPress/Drupal
• bRealTime is the publishers division of CPXi
• The project will allow CMS enabled publishers to
easily integrate with CPXi tools
Ad Serving technologies
Sliders, IAB Rising star and other advanced ad units
Data usage, user tracking and monetization

6. • Use Case:
A publisher that is using WordPress can register
with bRealTime and easily integrate ad serving
technologies. This will improve the publisher’s ability to
monetize their content & traffic.
• Addressable Market:
Tools and Integration services for CMS publishers
CMS Integration-
WordPress/Drupal

7. • Project Timeline:
3 Months for first phase
Successful delivery will mean continued
business relations, keep adding features
• Key Milestones:
A completed module, allowing a publisher to
integrate bRealTime ad serving technologies
into a WordPress or Drupal CMS
• First Phase Budget :
$25K
CMS Integration-
WordPress/Drupal

8. Project:
CPXi Web Crawler

9. CPXi Web Crawler
The project: Build web crawlers to collect, review and
analyse web pages and sites.
• Why?
• The online advertising ecosystem is fragmented
• Companies and data providers have a partial view
of what works and what doesn’t
• Goal
• Provide the missing link…the data set that will
allow the connecting of other data sets, creating
higher accuracy with performance prediction

10. Successful Crawlers must:
• Generate list of domains and pages to visit
• Crawl through the sites to find additional pages
• Impersonate to a specific GEO location, or user type
• Collect data on each page crawled (page meta data, text, images)
• Analyse the data by using 3rd party analytical tools and document
the responses (image recognition, text analysis etc.)
• Expose and make Meta descriptions available for each page
through API (CPXi Tools will connect to it)
• Create a mechanism to save some of the detailed data for future
analytics
CPXi Web Crawler

11. What's in it for you?
• Working with CPXi will expose the team to a well
seasoned professional team able to support rapid
adtech knowledge needed to be successful within
this project as well as in the industry as a whole.
• CPXi will provide accessibility to big data tools and
data sets
• Domain expertise that can be leveraged as building
blocks to continued success across multiple adtech
platforms

12. Project Details
• Project Timeline:
• First Phase -3 months
• Upon success – a second phase for additional 6-9
months
• Key Milestones:
• Provide an API to retrieve agreed data points per web
page/domain
• Project total budget:
• $25K

13. Hatched.at
Hatched.at is an innovation-focused division of global digital media company
CPXi. It is here that new products, services and offerings for publishers and
marketers are incubated. Once built to scale and market tested, they are
incorporated into our existing divisions or nurtured to be full scale divisions.
Hatched.at initiatives include internal CPXi development as well as projects
incubated for and with partner companies in the advertising technology landscape.
Hatched.at is where we plan 'What's Next...'