Hiring Senior Software Engineers for the Netflix Publicity Engineering team

1. Publicity Engineering
Christine Mitchell | Engineering Manager
Last updated Feb 2020

2. PE is part of the Creative Production and Promotion team.
Our purpose is to enable the effective planning, production
and distribution of creatives to support the launch and
promotion of our content via Netflix product and marketing
channels.
Publicity Engineering (PE)

3. What do we do?
We create technology that enables the efficient planning of global media campaigns across Netflix
promotional marketing channels.
Marketing Planning
Global title prioritization and
campaign planning across
paid, owned and earned
media marketing channels

4. What do we do?
We create technology that enables the efficient planning of global media campaigns across Netflix
promotional marketing channels. We additionally support the development of tools that optimize
Netflix outreach to the press.
Marketing Planning Asset & Content
Discovery
Manage promotional outreach
to media outlets and content
publishers. Increase campaign
alignment across global teams
Self-service access to
news, title information and
pre-release media assets
for press partners
Global title prioritization and
campaign planning across
paid, owned and earned
media marketing channels
Press Outreach

5. What do we do?
We create technology that enables the efficient planning of global media campaigns across Netflix
promotional marketing channels. We additionally support the development of tools that optimize
Netflix outreach to the press; using data-driven insights to foster deep connections to titles and
feeding the zeitgeist for our stories and entertainment channels around the world.
Marketing Planning Asset & Content
Discovery
Manage promotional outreach
to media outlets and content
publishers. Increase campaign
alignment across global teams
Self-service access to
news, title information and
pre-release media assets
for press partners
Global title prioritization and
campaign planning across
paid, owned and earned
media marketing channels
Insight-driven
optimizations
Manage plans, media
placements, press
engagements using
historic & predictive data
Press Outreach

6. Data Aggregation, Enrichment & Structured Serialization
Marketing Prioritization
● Cross functional user groups
facilitate discussion and
evaluation of marketing
efforts across the globe
● Data consolidation from
many sources and
enablement of a single
source of truth
● Structured records made
available via data warehouse
and APIs for downstream
Studio App consumption

7. Personalized Views & Bespoke Data Access
Media Planning (Campaigns)
● Structured data in a flexible
form that enables cross
functional teams to collaborate
on marketing plans and to
provide global visibility
● Application has customizable
views with saved formulas and
rules to enable seamless
workflow

8. How much did we spend
advertising with Spotify last year?
How is marketing supporting
Stranger Things globally?
How can we consolidate ad
buying power across
markets?
Which publishers are impacting
our product acquisition (sign-ups)
the most?
Global multi-channel campaign management answers...

9. Press Outreach (Global Lists & Workflow)
Tooling for media relationship management to enable optimized outreach to the press

10. Press Outreach (Atomic Email Curation)

11. Asset & Content Discovery
Media Center enables press partners to easily discover news about our company and to independently
access information about Netflix titles.

12. Back End
(Express) Microservice
Front End
(React)
Netflix Service
API
Asset & Content Discovery
(Media Center Simplified Component Flow)

13. Asset & Content Discovery
(Media Center Detailed Component Flow)
Supporting ServicesPublished site
(internationalized)
Admin side
user identity & profile mgmt
user permissions mgmt
document creation & edit
A/V asset import
screeners mgmt
content hosting
scheduled publishing
users & groups
originals & metadata
translation, localization
movies & packages
roles & privileges
A/V production
public
content
private
content
restricted
content
landing, navigation, search
documents, images, videos
screener access info
Press Talent
Publicist
Awards Team
Viscomm
Coordinators
Media Relation
AgencyLocalizer
preview (in product)
templating & delivery
subscribers
UI strings
logging
email notification
UI mgmt logging & auditing

14. Technology Stack
Express

15. Emerging Frontiers and Work Ahead
● Historic and predictive data to inform planning and press outreach
● New campaign modules (owned & earned media plans)
● Promotional content recommendations for press (titles, entertainment channels
and asset discovery based on coverage areas and regional marketing data)
● We are just getting “started” building and scaling our technology!

16. More Information
● We’re Hiring (LA & LG)
○ Senior Software Engineer(s) - Publicity & Marketing
● Culture @ Netflix
● Long-term View @ Netflix

17. Thank You
Interested? Contact me for more information!
Christine Mitchell
Engineering Manager
cmitchell@netflix.com
https://www.linkedin.com/in/christinemitchellny/

18. APPENDIX

19. Promotion on Marketing Channels (Paid)
HIGH SCALE / LESS BESPOKE LOW SCALE / MORE BESPOKE

20. Promotion on Marketing Channels (Owned)

21. Promotion on Marketing Channels (Earned)
HIGH SCALE / LESS BESPOKE LOW SCALE / MORE BESPOKE