Performics optimizes ad copy in real-time leveraging a custom API script to engage airline searchers, driving 81% higher conversion rates in search and a 67% lower cost-per-sale in display.
Presented on 3/26/14. Appia's SVP of Ad Sales, Jim Harvey, takes a deep dive into 5 ways that mobile advertisers can ensure they are getting the most out of their ad spend.
Focus on improving users’ lives to create engaging user experiences - Krista ...Frosmo
Businesses benefit from delivering engaging user experiences. Users are more likely to share meaningful experiences and triggering emotional responses also increase the amount of repeat customers.
Providing a functional and reliable UX is no longer enough, since this level of service has become a standard expectation. Users now wish for their experiences to be engaging and emotionally pleasing.
Use Fogg’s behavior model to engage the user.
Fogg’s behavior model identifies three elements that are required to make visitors act. Namely, a trigger, motivation and ability. Only when each element is included in each touch point can engaging user experiences be created.
Find more inspiring FrosmoX16 presentations, videos and photos on www.frosmo.com/frosmox16
Seamless Search is the only search management platform that enables you to manage paid and organic search holistically.
- No more worrying whether you should pay to appear for keywords that you already hold a high organic position for.
- Know exactly how your paid cannibalizes your organic search and vice versa.
- Finally understand the value in paying for brand and brand generic terms.
Presented on 3/26/14. Appia's SVP of Ad Sales, Jim Harvey, takes a deep dive into 5 ways that mobile advertisers can ensure they are getting the most out of their ad spend.
Focus on improving users’ lives to create engaging user experiences - Krista ...Frosmo
Businesses benefit from delivering engaging user experiences. Users are more likely to share meaningful experiences and triggering emotional responses also increase the amount of repeat customers.
Providing a functional and reliable UX is no longer enough, since this level of service has become a standard expectation. Users now wish for their experiences to be engaging and emotionally pleasing.
Use Fogg’s behavior model to engage the user.
Fogg’s behavior model identifies three elements that are required to make visitors act. Namely, a trigger, motivation and ability. Only when each element is included in each touch point can engaging user experiences be created.
Find more inspiring FrosmoX16 presentations, videos and photos on www.frosmo.com/frosmox16
Seamless Search is the only search management platform that enables you to manage paid and organic search holistically.
- No more worrying whether you should pay to appear for keywords that you already hold a high organic position for.
- Know exactly how your paid cannibalizes your organic search and vice versa.
- Finally understand the value in paying for brand and brand generic terms.
Drupal & WordPress CMS Integration: bRealTime, the programmatic solutions division of CPXi, wants a team to develop tools and integration services to allow CMS-enabled publishers to easily integrate with its ad serving technologies.
Web Crawlers: CPXi wants a team to build web crawlers to crawl, collect and analyze web pages and sites in order to allow higher accuracy in performance prediction.
http://connect.switchpitch.com/site/welcome/
Acquire high LTV users working on risk-free CPI mode.
Raftika drives engaged users with high retention rate by handpicking media to your campaigns using advanced targeting options and clean-cut optimization. Raftika will help you to achieve the highest return on your investment.
For more info visit : www.raftika.com
Five benefits of using mapp's whiteboard to orchestrate cross channel marketingMapp Digital
Your customers engage with your brand differently. Running multi-channel marketing campaigns are the most effective way to drive engagement, but they add complexity to your marketing organization. Mapp Digital simplifies cross-channel marketing. With Mapp’s newly enhanced Whiteboard, marketers can design, schedule, and automate cross-channel digital campaigns (email, social, web, and mobile) for their unique customer journeys. And once campaigns have been initiated, Whiteboard also provides a consolidated view of the campaign’s actions and performance statistics.
Key Takeways:
1. New updates on Firebase Analytics and Google Analytics
2. Determine which one is better for tracking user engagement with your App
3. Introduction to 1Analytics – Tatvic’s In-house App Analytics Tool for an efficient implementation
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
Shape.io offers a cross-channel PPC budget management software suite. Monitor your PPC spend and performance across 8 ad platforms, automate time-consuming, low-value tasks, and eliminate budget pacing issues and overspends for good. Shape also now offers an Advertising Data Infrastructure product. Shape's ADI combines a two-way API that normalizes data across all major PPC ad networks, a warehouse to house all your data, and public connectors to your favorite software tools.
Live ops in mobile gaming - how to do it right?GameCamp
More and more growth in mobile gaming comes from Live Operations. How to use data to run Live Ops. Where it brings biggest business outcome? Good examples of live ops activities.
Within 30 days of working with RAIN,
BankPlus saw a 43% lift in their average new accounts month over month. These new clients and deposits resulted in an ROI of over 720%.
이스라엘의 떠오르는 벤처 20중 하나인 AppsFlyer 서비스에 대한 자료. AppsFlyer는 app사용자가 어떤 ad network를 통해서 접속하고, 얼마나 click을 했는지, 얼마나 다운로드 받았는지, 얼마나 설치를 했는지 tracking할 수 있다. App store운영하는 사업자나 app개발자에게 매우 유용한 서비스이다.
Rendezvous, social recommendation technology by Rancard, improves digital conversion rate via targeted, relevant recommendations to your social network. For digital marketing agencies.
Firebase Analytics - Best Practices To Attract, Engage, Convert & Measure You...Tatvic Analytics
This webinar presentation gives you a meticulous understanding of the Firebase Analytics tool starting with a platform walkthrough, set-up and comparative analysis with other app analytics products. You’ll learn how to integrate and report Marketing data from other tools such as DV 360, Google Ads, Admob.
Webinar Recording: https://youtu.be/LdhdR5tGuQw
Presenters: Sarjak & Namrata
Reach out to us: hello@tatvic.com
When one of the most innovative digital marketing firms needed to help a top 10
global automotive company improve its national online marketing and advertising campaigns, it knew where to turn. Understanding that proper measurement is the key to improving any online marketing campaign, the agency tapped some of the most
advanced attribution technologies on the market to help.
With 1.2 million+ procedures since 1991, the company is known for its modern and
innovative laser vision corrective procedures. So it’s no surprise the company relies
on science and data to inform many of its business decisions — especially marketing related decisions.
Drupal & WordPress CMS Integration: bRealTime, the programmatic solutions division of CPXi, wants a team to develop tools and integration services to allow CMS-enabled publishers to easily integrate with its ad serving technologies.
Web Crawlers: CPXi wants a team to build web crawlers to crawl, collect and analyze web pages and sites in order to allow higher accuracy in performance prediction.
http://connect.switchpitch.com/site/welcome/
Acquire high LTV users working on risk-free CPI mode.
Raftika drives engaged users with high retention rate by handpicking media to your campaigns using advanced targeting options and clean-cut optimization. Raftika will help you to achieve the highest return on your investment.
For more info visit : www.raftika.com
Five benefits of using mapp's whiteboard to orchestrate cross channel marketingMapp Digital
Your customers engage with your brand differently. Running multi-channel marketing campaigns are the most effective way to drive engagement, but they add complexity to your marketing organization. Mapp Digital simplifies cross-channel marketing. With Mapp’s newly enhanced Whiteboard, marketers can design, schedule, and automate cross-channel digital campaigns (email, social, web, and mobile) for their unique customer journeys. And once campaigns have been initiated, Whiteboard also provides a consolidated view of the campaign’s actions and performance statistics.
Key Takeways:
1. New updates on Firebase Analytics and Google Analytics
2. Determine which one is better for tracking user engagement with your App
3. Introduction to 1Analytics – Tatvic’s In-house App Analytics Tool for an efficient implementation
Learn more about the Doubleclick Dynamic remarketing potential in the presentation of Dmytro Tonkikh, Promodo PPC expert. He compares the effectiveness of AdWords versus Doubleclick Dynamic creative and provides a few useful solutions.
Shape.io offers a cross-channel PPC budget management software suite. Monitor your PPC spend and performance across 8 ad platforms, automate time-consuming, low-value tasks, and eliminate budget pacing issues and overspends for good. Shape also now offers an Advertising Data Infrastructure product. Shape's ADI combines a two-way API that normalizes data across all major PPC ad networks, a warehouse to house all your data, and public connectors to your favorite software tools.
Live ops in mobile gaming - how to do it right?GameCamp
More and more growth in mobile gaming comes from Live Operations. How to use data to run Live Ops. Where it brings biggest business outcome? Good examples of live ops activities.
Within 30 days of working with RAIN,
BankPlus saw a 43% lift in their average new accounts month over month. These new clients and deposits resulted in an ROI of over 720%.
이스라엘의 떠오르는 벤처 20중 하나인 AppsFlyer 서비스에 대한 자료. AppsFlyer는 app사용자가 어떤 ad network를 통해서 접속하고, 얼마나 click을 했는지, 얼마나 다운로드 받았는지, 얼마나 설치를 했는지 tracking할 수 있다. App store운영하는 사업자나 app개발자에게 매우 유용한 서비스이다.
Rendezvous, social recommendation technology by Rancard, improves digital conversion rate via targeted, relevant recommendations to your social network. For digital marketing agencies.
Firebase Analytics - Best Practices To Attract, Engage, Convert & Measure You...Tatvic Analytics
This webinar presentation gives you a meticulous understanding of the Firebase Analytics tool starting with a platform walkthrough, set-up and comparative analysis with other app analytics products. You’ll learn how to integrate and report Marketing data from other tools such as DV 360, Google Ads, Admob.
Webinar Recording: https://youtu.be/LdhdR5tGuQw
Presenters: Sarjak & Namrata
Reach out to us: hello@tatvic.com
When one of the most innovative digital marketing firms needed to help a top 10
global automotive company improve its national online marketing and advertising campaigns, it knew where to turn. Understanding that proper measurement is the key to improving any online marketing campaign, the agency tapped some of the most
advanced attribution technologies on the market to help.
With 1.2 million+ procedures since 1991, the company is known for its modern and
innovative laser vision corrective procedures. So it’s no surprise the company relies
on science and data to inform many of its business decisions — especially marketing related decisions.
Yelp Ad Targeting at Scale with Apache Spark with Inaz Alaei-Novin and Joe Ma...Databricks
From training billions of ad impressions to scaling gradient boosted trees with more than three million nodes, Ad Targeting at Yelp uses Apache Spark in many stages of its large-scale machine learning pipeline.
This session will explore examples of how Yelp employed and tweaked Spark to support big data feature engineering, visualizations and machine learning model training, evaluation and diagnostics. You’ll also hear about the challenges in building and deploying such a large-scale intelligent system in a production environment.
El Toro IP Targeting Agency PresentationKevin Daste
IP Targeting for Ad Agencies
Simply put... if you give us a list of postal addresses, we can serve online ads to only those addresses.
El Toro is able to target any given list of postal addresses with online display ads or preroll video. When pairing IP targeted ads with a direct mail campaign, our clients have consistently seen sales increases of 30-200% for the IP targeted segment over the 'direct mail only' segment. The display ads are usually scheduled to 'bookend' direct mail campaigns, so the prospects are softened a little before the mail piece arrives, and the campaign resonates a little longer after the mail campaign.
We also offer IP targeting for high value targets including universities, hotel, convention centers, airports, government buildings, etc
AUBG Lecture - Data & Analytics - Importance of data.pptxYasen4
Lecture at the American University in Bulgaria talking about the concept of the T-shaped marketer and the importance of data in making informed decisions.
We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly revolutionize your digital presence.
Managed transportation programs leverage technology and knowledge to bring greater savings, while allowing clients to focus on their core competencies. With minimal start-up expense, no licensing fees and quick and easy implementation it is no wonder why so many organizations are choosing the managed transportation route for dramatic cost and process improvements within their supply chain.
Six steps to leveraging location for the Canadian insurance industryDMTI Spatial
The key to minimizing your risk and improving your profitability lies in leveraging location throughout the value chain. There are 6 steps to leveraging high precision location throughout your various business processes and systems to reduce risk, increase profitability and improve customer, agent, broker and underwriter satisfaction
Similar to Performics Creates Custom API Enabling Dynamic Decisioning for Large Airline (20)
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
Performics & Kohl's talk about the journey that agencies and retailers are taking to omni-channel performance marketing success to align with shopper needs.
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...Performics
Learn how Performics/VivaKi achieved new levels of brand awareness for Essentiale Forte N at an efficient cost during a key environmental issue in Moscow.
March Madness Interest on Search and SocialPerformics
NCAA March Madness Sweet 16 kicks off tonight! Check out top tournament-related searches and discover which social channel fans are turning to most to connect with the madness #MarchMadness #NCAA #NCAATournament
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...Performics
Read our latest case study from Performics UK: Using CRM data in tandem with social media, Performics drives exceptional campaign performance for Costa Coffee.
Today, brands must incorporate social media strategies into their greater marketing efforts to outperform competition and build a loyal follower base. Performics Social Snapshot is a monthly publication comparing vertical category leader social presence.
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapePerformics
Performics Analytics and Technology Analyst, Maira Grylli, studies internal teams that motivate participation, drive performance and optimize for action- to drive outstanding results for their clients. Uncovering 7 common elements, Maira shares insight into the key to success: Client and agency team alignment.
America Reacts to Ebola Using Search and SocialPerformics
With the recent Ebola outbreak, America turns to search and social for more information surrounding the virus. Check out our infographic highlighting search trends, social insights and consumer purchasing patterns in response to recent news releases.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Performics Creates Custom API Enabling Dynamic Decisioning for Large Airline
1. The
customized
approach
for
a
deeper
level
of
relevancy
and
personaliza?on
for
airline
customers
proved
to
be
a
success:
• Cost-‐per-‐sale:
Dynamic
decisioning
improved
cost-‐per-‐sale
by
67%
• Conversion
rate
81%
higher:
Due
to
the
success
of
dynamic
decisioning
in
the
display
network,
Performics
rolled
it
out
to
the
search
network.
On
test
routes,
the
search
network
saw
81%
higher
conversion
rates.
Performance
Performics
developed
75
audience
remarke?ng
lists
and
a
custom
API
script
which
segmented
data
by
date,
pulling
real-‐?me
lowest
pricing
into
a
single
template.
The
customized
approach
allowed
for
bid
adjustment
by
search
recency,
using
more
than
10
days
of
remarke?ng
history
to
bid.
To
further
en?ce
customers,
Performics
created
an
individual
response
based
on
combina?ons
of
geographic,
behavioral,
demographic,
pricing
and
intent
data
to
500,000
poten?al
passengers
from
1.5M
site
search
queries.
Plan
Performics
Creates
Custom
API
Enabling
Dynamic
Decisioning
for
Large
Airline
Through
crea?ve
tes?ng
for
a
large
airline,
Performics
discovered
when
a
relevant
city
is
in
the
crea?ve,
performance
improves
by
up
to
25%.
This
data-‐driven
insight
posed
new
opportunity
to
out-‐perform
compe??on
and
increase
efficiency
and
response
rate.
Performics
took
the
tradi?onal
prac?ce
of
retarge?ng
and
sought
to
create
a
more
personalized
message
through
the
Google
Display
Network
(GDN).
Responding
to
every
unique
flight
search
query
with
a
personalized
loca?on
descrip?on
was
a
massive
undertaking.
Challenge
1
2
3
4
5
6
7
Airline
Cost-‐Per-‐Sale
Drops
67%
Over
7
Months
COST
PER
SALE
MONTH
“In
the
par3cipa3on
age,
people
expect
to
access
informa3on
about
something
relevant
to
them
–
at
the
very
moment
it’s
relevant.”