CASE STUDY: How Centrica’s Hive monitors the smart home market using Catalyst for executive briefings.

1. Case Study - Centrica
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Centrica Connected Home Streamlines Enterprise Intelligence With Catalyst
Centrica Connected Home (the makers of Hive) uses EditorEye Catalyst to deliver weekly
intelligence on innovation in the Internet of Things and home automation markets to over 300
employees and partner teams supporting new product development, competitor analysis and
international strategy.
Centrica Connected Home is the team behind the innovative Hive range of smart home products. They wanted
to discover developments within the home automation and Internet of Things market.
For the research and strategy teams, the challenge was to filter thousands of global sources and streamline the
content curation process to help them save time and deliver the best intelligence to keep employees and
partners fully informed.
Curated intelligence delivered to key internal and external teams
Using EditorEye Catalyst’s Newsletter Builder feature, we helped Centrica Connected Home keep 300+ senior
executives across marketing, product development and business strategy stay up-to-date on the current trends,
product launches and competitor news within the home automation, IoT and smart devices sectors. The aim was
to enable their internal teams as well as their marketing agency, app developers and senior executives to be fully
up-to-speed in this rapidly changing market.
In addition, for the core research team, EditorEye Catalyst also delivered personalized live alerts for breaking
news on specific products, companies and technologies which they could use in day-to-day research planning.
“EditorEye allows us to keep the Hive and wider Centrica Connected Home teams aware of the constantly
changing Internet of Things and Home Automation markets; it encourages new product ideas and collaboration
across our organisation,” - D’Aarcy Rossiter, Head of Insight, Centrica Connected Home.
Centrica Connected Home streamlined their entire intelligence process, saving their research team valuable time
when producing and curating weekly briefings. The platform is encouraging new product ideas and collaboration
across the internal organisation, as well as their key external partners.
UK
Our client was looking for an
advanced competitor and market
intelligence tool, connecting all
information sources via one
platform to save time and drive
team collaboration and support
business strategy.
Location:
Utilities
Challenge:
Centrica is the UK’s leading
energy supplier, supporting
millions of homes and businesses
with gas and electricity to boiler
maintenance and renewable
energy.
Our Client:
Sector:
EditorEye is the leading
enterprise platform for smart
aggregation, curation and
delivery of business intelligence
to executives when and where
they need it.
We integrate global sources,
premium publications and
internal documents into a single
hub and provide the tools for
senior executives to create live
alerts, PDF reports and curated
newsletters, or deliver into
collaboration and CRM
applications via our API.
About EditorEye: