1. By: Pauline Low

2. What is Groupon?
• Deal-of-the-day website
• Derived from “group coupon”

3. Financial Overview
• Profits from discount deals
->50% goes to Groupon
• 2011 total revenue = $1.61 billion
• 2012 total revenue = $2.33 billion
• 2013 total revenue = $2.6 billion
• Europe -> currently fastest growing market

4. History
• Founders:
Andrew Mason, Eric Lefkofsky, Brad Keywell
• Launched in November 2008
• Went public November 2011
• First market in Chicago
-> half price offer on pizzas
• Available in US, Canada and 41 countries
• 10,000 employees in 2013

5. What’s Hot?
• Recently acquired: Ticket Monster and ideeli

6. Secret Sauce….
• Non-conventional business model
• Offers minimum return of investment
• Vast market place of deals
• Offers merchants analysis of sales

8. A Story
• Mason worked in Lefkofsky’s company, Inner
Workings
• Mason started an enterprise, ThePoint
• Get groups of people to solve problem
• Lefkofsky’s idea: promote the cause of saving money
• A side project, Groupon was launched
• Groupon outgrew ThePoint in 2008
• Brad Keywell signed on in 2008
• Turned down offers from Yahoo and Google

9. Competition

10. Prediction
• Continue to grow..
• Venture into more markets such as second hand
goods, fashion and etc.

11. Questions?