What are the ten steps to rapid yet assured business growth? Also known as #bootstrapping and #growthhacking ... !!

1. Bootstrapping Overview
(aka Lean Startup, Growth Hacking)
Presented by
Peter M C Jones
Opportunity Creator | Innovator | Collaborator
Blue Oyster Business Growth

2. Growth Hacking Overview
1.Evolve Great Product
2.Build Deep Knowledge
3.Develop a Success Ethos
4.Work Lean on Everything
5.Develop Social Marketing
6.Develop Social Sales
7.Build Great Teams
8.Lead in Your Networks
9.Control Operations
10. Invest for Growth

3. A Product Development Bias
1. PRODUCT VIABILITY & EVOLUTION
● Use business networking to spot opportunities, test ideas, find
suppliers or future partners or clients
● Test marketing strategies & messages; understand great tools
and channels for business
● Embed ethical business & human values internally and externally
● Build a substantial depth of marketplace and product knowledge
● Work lean on everything, fail fast but cheaply
● Focus early on sustainability & accountability, and releasing
partner creativity & innovation

4. “Classical” Business Responsibilities
2. BRAND VISIBILITY & MANAGEMENT
● The shift from broadcasting to customer listening and demand stimulation
● Manage marketing channels and monitor performance
3. REWARDS & RETURNS
●
Knowledge as value; value exchange systems; peer to peer learning; social capital
● Management control systems still matter, eg cash flow
4. VIRTUAL TEAM - (T)ogether we (E)volve and (A)chieve (M)ore
● Find specialist partners or associates; find advocates and influencers; find
permanent employees; find investors
●
CSR; community engagement & event management; communities online

5. Blue Oyster Business Growth
Delivery Methods & Programmes
1. Diagnosis
● Business Review, Troubleshooting, Pivoting
2. Delivering Change aka “Execution”
● Change Programmes, Social Media Campaigns
● Business Engineering, Project Management
3. Leadership
● Strategy & Communication, Public Speaking
● Innovation Skills, Entrepreneurial Skills, Training Programmes
● Mentoring Schemes, Developing Intrapreneurs via CSR

6. Client Journeys – Corporate
● Mobile Network → JV for Credit Card Loyalty
– A World first: credit card and current a/c via SMS
● Global Communications → Unified Pricing
– A 50-strong £1.2M project: on time, on spec delivery
● Business School → Global Visibility
– “Thought Leadership” support for global tour
– “Uniting Global Trade & Education”
Project: Member, Manager, Initiator

7. Client Journeys – Startup & SME
● ICT Provider
– Product Development → “Knowledge Curator”
● NY based supplier of “Community as a Service”
– UK Market Research → Charity fund raising
– UK Sales → Business Referral platform
●
Serial Entrepreneur & Global Trader
– Strategy, Business Operations → “Global Mobility Solutions”
● Personal Coach → “Ultimate Performance”
– Strategy, Support, Guidance → Add “Business Investment” component
● Tech Startups → New Projects
– Event Search Services → Marketing 2.0
– Talent Recruitment Support → Employment 2.0, “Guerilla Marketing”
Project: Member, Manager, Initiator