Karla De Leon, President- Wazgo
US Dept of State
The Great Timeline of De Leon
What is Crowdfunding?
•Reward: (Kickstarter, Indiegogo)
•Equity: (Title III coming soon, Title II
Crowdfunding for Accredited Investors)
Shark Tank is NOT Real Life
•Venture Capital: Everyone wants VCs but…
•Only invest is mega-growth companies.
•$50 million in 5 years.
•They turn down 99% of the pitches they see.
•Typically require extensive previous success.
•Can take your business away at any moment.
You Want Private Investors
•Fund 30 times as many deals as VC’s each year
•Great private investors as individuals “Whales”
•Can be more difficult in groups “Killer Whales”
The Old Private Placement
• You sell partial ownership of your business via a PPM
(Private Placement Memorandum)
• Typically costs over $20,000 to create
• Mostly “accredited investors” (35 non-accredited)
• No Marketing Your Investment Offering
• Must have a previous substantive business
relationship with investors
• Over $1 million
• $200k per year,
$300k for a
JOBS Act: The NEW Private Placement
•You still need a PPM to get investors BUT
•You can reach more people
•You won’t be blocked by a group of
•You can market your offering
•Great opportunities for social business
The NEW Private Placement
•You can market your investment
offering to everyone
•All your investors MUST be accredited
•You must take steps to verify they are
You can go viral!
•The internet lets you reach more people
•Use all your marketing resources
You have to be awesome!
•Investors aren’t sitting there waiting to
throw money at you
•Trust through visuals
•Get a step ahead of the competition with
Don’t Forget Crowdfunding
•Crowdfunding is a great stepping stone
to getting private investors.
•Proof people want your business. No
one wants to be the first one on the
Reward Crowdfunding is a great 1st step!
•Great way to test your market and get
proof of concept
•Money you don’t have to pay back
•Don’t worry about legal issues
•Show future investors other people
believe in you
One Thing is True…
• Getting crowdfunded and getting private
investors is hard work.
• There’s a lot of competition. Have you seen
Kickstarter lately? Angelist?
• Make sure your pitch is AMAZING.
•Practice Your Pitch
•Find The Right Goal
•Test Your Rewards
Ready… Aim… Fire?
Don’t mess with the fire code…
Pitch Fire Code #1
•Have A Clear Goal & Purpose
“Do I Understand It?”
•Have an Elevator Pitch
•Practice & Get Feedback
•Example: Who Gives a Crap
Pitch Fire Code #2
•Establish Your Credibility
“Do I Believe It?”
•Sell Yourself First
•Show Social Proof
•Facebook, Blogs, Fans
•Example: Holidazed Cookbook
Pitch Fire Code #3
“Do I Want It?”
•Samples, Demos, Mockups, Test Users…
•The More You Have The More You’ll Get
Pitch Fire Code #4
•Be Different – Clearly Show How
“Can I Get It Anywhere Else?”
•You can’t be everything to everyone
•Show what you DO and what you DON’T do
Pitch Fire Code Recap
1. Have A Clear Goal & Purpose
2. Establish Your Credibility
3. Build Something
4. Be Different and Show How
• Free platform - helps you coordinate with
investors and tune your offering before going
live with crowdfunding or private investors
• We also offer consulting services to assist you:
• Phone-A-Friend: Phone consultation
• 50 / 50 : We split the work
• Full Service: We do almost everything
Learn to Fish
•Forget the 45 Day Faceplant
•Most sites have you flame out in 30 days
•Make your 1 year plan where you succeed!
•People listen when you’re not asking for money
•You can always launch sooner
•Delays reduce your credibility
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