3. History
● Justin.tv launched in 2007, single channel
that Justin broadcast his life 24/7
● Grew into several category and anyone can
broadcast anything
● Game category grew really fast
● Change to Twitch in 2011
● Acquired by Amazon in August, 2014
5. Really high traffic
● Twitch falls behind Netflix, Apple and
Google when it comes to peak internet
traffic in U.S.
● 58% Twitch users spend more than 20
hours a week watching videos on its site
6. Fun Story: TwitchPlayPokemon
● A social experiment
● Over 1.16 million people
participated, with peak
simultaneous participation at
121,000, and with a total of 55
million views during the
experiment.
7. Why it succeed
1. Starts from a really focused area. Know its
potential customer.
2. More than a live streaming platform, but also
a social network for game lovers.
