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•  Understand	
  the	
  mind	
  of	
  the	
  investor	
  
•  What	
  to	
  emphasize	
  
•  How	
  to	
  approach	
  the	
  investor	
  
•  Available	
  investment	
  sources	
  
•  What	
  is	
  the	
  enterprise	
  	
  -­‐	
  Product,	
  where	
  ,	
  how	
  
•  Value	
  proposi0on	
  –	
  Main	
  promise	
  to	
  customer	
  
•  Need	
  for	
  this	
  business	
  to	
  exist	
  –	
  Who	
  needs	
  it	
  
•  External	
  valida0on	
  –	
  How	
  passionate	
  is	
  the	
  
customer	
  
•  Who	
  owns	
  the	
  business	
  –	
  Resumés/QualificaDons	
  
•  What	
  level	
  of	
  exper0se	
  -­‐	
  Track	
  record	
  
•  Network	
  –	
  Industry	
  connecDons	
  
•  Integrity	
  –	
  Trustworthiness/Financial	
  track	
  record	
  
•  Emo0onal	
  skill	
  –	
  Leadership,	
  coachable	
  
•  General	
  Picture	
  -­‐	
  descripDon	
  of	
  business	
  in	
  one	
  sentence.	
  
•  Complete	
  descrip0on	
  of	
  business	
  –	
  What	
  problem	
  will	
  
it	
  solve/why	
  customers	
  will	
  purchase.	
  
•  Market	
  issues	
  –	
  Problems/OpportuniDes	
  
•  Clarity	
  –	
  Compelling/clear	
  understanding	
  of	
  business	
  space	
  
•  Well	
  wriCen	
  –	
  No	
  thesis,	
  but	
  avoid	
  unDdiness	
  
•  Risk	
  –	
  What	
  will	
  Principals	
  lose	
  if	
  business	
  fails	
  
•  Time	
  –	
  Full	
  Dme/	
  Part	
  Dme	
  level	
  of	
  
involvement	
  
•  Partnering	
  –	
  How	
  much	
  ownership	
  to	
  be	
  
shared	
  with	
  partner	
  
•  Produc0on	
  –	
  How,	
  who,	
  where	
  
•  Sustainability	
  –	
  Shared	
  experDse,	
  succession	
  plan,	
  
conDngency	
  plan,	
  momentum	
  
•  Accoun0ng	
  –	
  Integrity	
  of	
  informaDon,	
  audit	
  trails	
  
•  Compliance	
  –	
  Legal,	
  regulatory	
  
•  Vision	
  –	
  Alignment,	
  flexibility	
  
•  Financing	
  
•  InvesDng	
  
•  OperaDng	
  
•  RealisDc	
  –	
  Hockey	
  sDck	
  graph	
  
•  Angels	
  /	
  Super	
  Angels	
  
•  Venture	
  Capitalist	
  	
  
•  Financial	
  Ins0tu0ons	
  	
  
•  Government	
  
Provide	
  business	
  assistance:	
  
•  Emphasis	
  on	
  market	
  and	
  finance	
  issues	
  
•  Money	
  to	
  set	
  up	
  and	
  grow	
  
•  AcDve	
  role	
  in	
  strategy	
  and	
  decisions	
  
•  Network	
  of	
  contacts	
  for	
  promoDon	
  and	
  expansion	
  
•  Wants	
  high	
  return	
  on	
  exit	
  
•  Emphasize	
  both	
  market	
  and	
  finance	
  issues	
  
•  Seed	
  funding	
  
•  Equity	
  parDcipaDon	
  
•  Working	
  capital	
  
•  Growth	
  funding	
  
•  High	
  return	
  on	
  exit	
  
•  Stress	
  financial	
  aspects	
  of	
  the	
  proposal	
  
•  LiVle	
  emphasis	
  to	
  market,	
  entrepreneur	
  or	
  
other	
  issues	
  
•  High	
  collateral	
  demand	
  
•  Minimal	
  risk	
  taking	
  
•  ConDnuous	
  funding	
  
•  No	
  exit	
  
•  No	
  ownership	
  
•  Policy	
  driven	
  
•  Job	
  creaDon	
  
•  NaDonal	
  development	
  
•  Minimal	
  oversight	
  
•  Minimal	
  direct	
  involvement	
  
Interna0onal	
  finance	
  Corpora0on	
  (IFC)	
  
Na0onal	
  Entrepreneurship	
  company	
  (NEDCO)	
  
Caribbean	
  Angel	
  Investment	
  Network	
  
Venture	
  Capitalists	
  –	
  Caribbeaninvestment	
  
Network.com	
  
•  Understand	
  the	
  mind	
  of	
  the	
  investor	
  
•  What	
  to	
  emphasize	
  
•  How	
  to	
  approach	
  the	
  investor	
  
•  Available	
  investment	
  sources	
  

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Webinar 4: The Top 10 Things Investors Look For In A Project

  • 1.
  • 2. •  Understand  the  mind  of  the  investor   •  What  to  emphasize   •  How  to  approach  the  investor   •  Available  investment  sources  
  • 3. •  What  is  the  enterprise    -­‐  Product,  where  ,  how   •  Value  proposi0on  –  Main  promise  to  customer   •  Need  for  this  business  to  exist  –  Who  needs  it   •  External  valida0on  –  How  passionate  is  the   customer  
  • 4. •  Who  owns  the  business  –  Resumés/QualificaDons   •  What  level  of  exper0se  -­‐  Track  record   •  Network  –  Industry  connecDons   •  Integrity  –  Trustworthiness/Financial  track  record   •  Emo0onal  skill  –  Leadership,  coachable  
  • 5. •  General  Picture  -­‐  descripDon  of  business  in  one  sentence.   •  Complete  descrip0on  of  business  –  What  problem  will   it  solve/why  customers  will  purchase.   •  Market  issues  –  Problems/OpportuniDes   •  Clarity  –  Compelling/clear  understanding  of  business  space   •  Well  wriCen  –  No  thesis,  but  avoid  unDdiness  
  • 6. •  Risk  –  What  will  Principals  lose  if  business  fails   •  Time  –  Full  Dme/  Part  Dme  level  of   involvement   •  Partnering  –  How  much  ownership  to  be   shared  with  partner  
  • 7. •  Produc0on  –  How,  who,  where   •  Sustainability  –  Shared  experDse,  succession  plan,   conDngency  plan,  momentum   •  Accoun0ng  –  Integrity  of  informaDon,  audit  trails   •  Compliance  –  Legal,  regulatory   •  Vision  –  Alignment,  flexibility  
  • 8. •  Financing   •  InvesDng   •  OperaDng   •  RealisDc  –  Hockey  sDck  graph  
  • 9. •  Angels  /  Super  Angels   •  Venture  Capitalist     •  Financial  Ins0tu0ons     •  Government  
  • 10. Provide  business  assistance:   •  Emphasis  on  market  and  finance  issues   •  Money  to  set  up  and  grow   •  AcDve  role  in  strategy  and  decisions   •  Network  of  contacts  for  promoDon  and  expansion   •  Wants  high  return  on  exit  
  • 11. •  Emphasize  both  market  and  finance  issues   •  Seed  funding   •  Equity  parDcipaDon   •  Working  capital   •  Growth  funding   •  High  return  on  exit  
  • 12. •  Stress  financial  aspects  of  the  proposal   •  LiVle  emphasis  to  market,  entrepreneur  or   other  issues   •  High  collateral  demand   •  Minimal  risk  taking   •  ConDnuous  funding   •  No  exit   •  No  ownership  
  • 13. •  Policy  driven   •  Job  creaDon   •  NaDonal  development   •  Minimal  oversight   •  Minimal  direct  involvement  
  • 14. Interna0onal  finance  Corpora0on  (IFC)   Na0onal  Entrepreneurship  company  (NEDCO)   Caribbean  Angel  Investment  Network   Venture  Capitalists  –  Caribbeaninvestment   Network.com  
  • 15. •  Understand  the  mind  of  the  investor   •  What  to  emphasize   •  How  to  approach  the  investor   •  Available  investment  sources