Marketplace and Quality Assurance Presentation - Vincent Chirchir
Webinar 4: The Top 10 Things Investors Look For In A Project
1.
2. • Understand
the
mind
of
the
investor
• What
to
emphasize
• How
to
approach
the
investor
• Available
investment
sources
3. • What
is
the
enterprise
-‐
Product,
where
,
how
• Value
proposi0on
–
Main
promise
to
customer
• Need
for
this
business
to
exist
–
Who
needs
it
• External
valida0on
–
How
passionate
is
the
customer
4. • Who
owns
the
business
–
Resumés/QualificaDons
• What
level
of
exper0se
-‐
Track
record
• Network
–
Industry
connecDons
• Integrity
–
Trustworthiness/Financial
track
record
• Emo0onal
skill
–
Leadership,
coachable
5. • General
Picture
-‐
descripDon
of
business
in
one
sentence.
• Complete
descrip0on
of
business
–
What
problem
will
it
solve/why
customers
will
purchase.
• Market
issues
–
Problems/OpportuniDes
• Clarity
–
Compelling/clear
understanding
of
business
space
• Well
wriCen
–
No
thesis,
but
avoid
unDdiness
6. • Risk
–
What
will
Principals
lose
if
business
fails
• Time
–
Full
Dme/
Part
Dme
level
of
involvement
• Partnering
–
How
much
ownership
to
be
shared
with
partner
9. • Angels
/
Super
Angels
• Venture
Capitalist
• Financial
Ins0tu0ons
• Government
10. Provide
business
assistance:
• Emphasis
on
market
and
finance
issues
• Money
to
set
up
and
grow
• AcDve
role
in
strategy
and
decisions
• Network
of
contacts
for
promoDon
and
expansion
• Wants
high
return
on
exit
11. • Emphasize
both
market
and
finance
issues
• Seed
funding
• Equity
parDcipaDon
• Working
capital
• Growth
funding
• High
return
on
exit
12. • Stress
financial
aspects
of
the
proposal
• LiVle
emphasis
to
market,
entrepreneur
or
other
issues
• High
collateral
demand
• Minimal
risk
taking
• ConDnuous
funding
• No
exit
• No
ownership
13. • Policy
driven
• Job
creaDon
• NaDonal
development
• Minimal
oversight
• Minimal
direct
involvement