Marketsensus provides extensive market research and insights, offering over 122,224 reports from 90 publishers, with a strong focus on the Hong Kong and China consumer market. Clients report an average ROI of 98%, benefiting from accurate data, industry analyses, and a dedicated custom research team. The firm emphasizes the importance of understanding market trends, consumer behavior, and competitive landscapes to optimize marketing strategies.

1. Fresher Research
Better Marketing
Marketsensus Research and Innovation Clients Report
Higher ROI of 87%

2. Fresher Research = Better Marketing
World’s Latest Market Research
 Marketsensus Provides access to over 122,224 reports consolidated
from over 90 publishers. We bring together over 3,500 of the world’s
leading consultants, publishers and researchers to give you access to
updated insights, data and analysis.
 Over 140 Fortune 500 companies trust Marketsensus
 Clients who partner with Marketsensus report on Average 98% return
 Custom Research team with a special focus on HK and China Consumer Market
....“Insight provided by Marketsensus through its research reports provided intergral information for a
successful marketing campaign for customer loyalty, retention and confidence“ Anna Radford Barclays
Capital
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3. Marketing Department Resource
The Marketer’s Resource
1 Over 122,224 Research Reports
2 China/ HK Consumer Insights Team
3 Global Custom Research Capabilities
4 Value-add Annual Subscriptions
5 Network of Experts
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4. How We Get Fresh Results
Presentation Contents
1 Who we are
5 Accuracy
8 Over 122,000 Innovation, trend and analysis reports
12 Short Client list
13 Custom Research Team
17 Syndi-cus
20 Case Studies
23 Report List
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5. Data Accuracy
Reliable Access to Credible, Timely Data
Secondary
Advanced industry specific Research
models are used to ensure
data completeness and Information directly
accuracy Advanced collected from company
Benchmarking and industry sources
Data Updates
Expert Panel
Validation
Expert panel validations
across the industry
Forecasting
Robust forecasting models
that combine quantitative
Over 20,000 and qualitative inputs
surveys and
Interviews
monthly
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6. Fresher Research – When You Need it
Gain a Competitive Edge
Solutions For the Marketer
 Track industry trends and  Make decisions faster, more
competitors knowledgeably
 Identify new business and revenue  More effective marketing
opportunities - increased profitability communications
 Develop strategic plans  Targeted product offerings
 Gain Insights into consumer  Maximise on research investments
behavior  More cohesive, goal driven teams
 Understand trends affecting industry
and consumer
 Understand threats both competitive
and environmental
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7. Industries Covered
Consumer & Retail
Energy & Transport
Telecommunications
Financial Services
Life Sciences
Technology & Media
Manufacturing & Construction
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8. Covering the Entire Industry
360 degee view from every angle
SWOT Consumer
Analysis Insights
Competitor
Company Market
Report Analysis
Country Competitive
Outlook Analysis
Fresher research Better marketing
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9. Knowing Your Market
On a macro and micro level
Market Analysis
 Reports providing analysis and insights into capacities, market shares,
comainies and competitive landscapes
Industry Analytics
 35,000+ reports across 12 Industries and 200+ countries
Country Outlook
 Country reports provide indepth analysis of the market across sectors
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10. Knowing Your Customer
Intimate, actionable knowledge
Consumer Behavior Insights
 A glance inside the minds of your customer, at a fraction of the cost of custom
research
Trends till 2016
 Trends influencing consumer purchases now and in the future
Consumer Preferences
 Consumer preference reports reveal tastes in drinks, food, colours
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11. Knowing Your Competitors
Giving Your Strategy the Green Light
Company Profiles
 245,000+ reports for over 145,000 companies across 25+ industries and 200
countries and 200+ countries
Deals and Alliances Analysis
 Over 6,500 Deals & Alliances reports covering 85,000+ deals Includes financial
deeals landscape and deal summary by region and market
Strategic Analysis
 Detailed strategic (SWOT) analysis for 45,000+ companies including all Forbes
1,000 and S&P 500 companies covering analysis on strengths, weakness,
opportunities and threats
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12. Since 2005
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13. Publishing Partners
Gardner Publications
Access China Business Insights Juniper Researchandmarkets ABS Energy Research Inc
Business Monitor Global Advertising
Aktrin International Keynote RFC Accustream pub Agt Strategies
China Knowledge
Analytiqa Press Koncept Analytics RocSearch Berlecon Ibisworld
Bridgehead Infobusiness research
Apollo Managed Care Cientifica Life Science Analytics Snapdata International Consulting and consulting Asia
Market and Business Snapshots Canadean JGB ISA - International
Arab Advisors Group Datamonitor Development International Publisher Strategic Analysis
Datamonitor Industry China Concept
Aroq Profiles Marketstrat Summit Consulting Jupotermedia
Asia Market Info & Dev Mind Commerce
Co. Dedalus Consulting Publishing Summit Strategies CIR Ledbury Research
Asia Pacific Telecom Multicultural Marketing
Research Li Digital Vector Resource Telecomtrends Condor Advisers Inc Mintel
Barnes Reports Espicom Organic Monitor Textiles Intelligence Corebrand Proteus Insight
Riedel Marketing
Berg Insight Euromonitor Ovum Utilis Energy Datacomm Research Group
Blackfriars Global Data PMR Publications ValuEngine, Inc. Freedonia Group Schonfeld and Assoc
Primary Research Timely Data
BOABC Global Markets Direct Group Verdict Juniper Resources
Gardner Publications
Borrell Associates HBS Consulting PRM Worldwide Videorex Inc
BuddeComm Hot Telecom ReportsFromChina Researchandmarkets
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14. Research and Innovation
Where research drives profits
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different options.
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15. Specialist HK - China Insights Team
Understanding strategic advantage
From first to third tier cities
Leverage our experience and expertise to
establish or expand your brand in Hong Kong
and Greater China.
Master the cultural idiosyncrasies from first
tier to third tier and from North to South to
maximize your success.
We provide vision into consumer behavior and
demographic breakdown of china’s cities for you
to seize your firm foothold in the market.
We have designed the following programs to
drive continuous innovation of your company in
China. Choose from an entire 360 suite of
services or select which of our research and
innovation systems works for you.
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16. Covering Luxury, Consumer and Retail in China
Specialist insights
Luxury Consumer Retail
• Our non-traditional • Proven market • We continuously track
approach to research research and measure your
combining access to methodologies and customer’s actual in-
experts in the access to luxury store experience and
consumer goods consumers buying patterns, giving
market in China you the data to
• Able to both build on and challenge improve performance
existing ideas about consumer and
• Analysts with fact-gathering and where it counts the
retail in Hong Kong and Greater
critical thinking skills
China most.
• Increase sales conversion rates
• Grow your customer's basket size
• Improve profit margins
• Reduce customer wait times
• Lower store abandonments
• Improve staffing policies
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17. Syndi-Cus
The future of research aquisition
40- 70% Syndicated
Find 40 to 70% of base research with
Marketsensus syndicated reports. Our clients use
our reports to gain an understanding before
undertaking custom research
30-60% Custom Research
Custom research forms the balance of the
research avoid duplicated solutions, focus your
budgets on research you need
“Since changing to Marketsensus for research I now get an extra two focus
groups per year from my marketing budget”
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18. Syndi-cus Process
How it works
We deliver the
research in
Clients find research to Our proposal includes presentation, video,
understand the overview research report from ppt, word, excel or a
of subject Marketsensus combination
Completed
Research Report Brief Proposal Methodology
Research
We develop a brief with We chose the right
the client for further methodology to gain
secondary analysis actionable information
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19. Marketsensus Custom Research
Luxury and consumer product offerings
Customer  Understand your customers in a highly fragmented market
Segmentation  Understand growth of next tier cities
In-Store
 Revitalise your brand through many touchpoints at the store level
Experience
Channel  Understand the many channels and their consumer demographic
Identification  Discover most profitable channels and partners in China
Cultural Behavior  Infuse your brand identity with chinese cultural values.
Studies  Strike at the heart of consumer desire
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20. Marketsensus Custom Research
Luxury and consumer Market
 Eliminate underperforming advertisments and reduce redundancy
Ad Effectiveness
 Define what words and why, covert more customers to your brand
Market  Strategic roadmap for your company in China
Entry/Expansion  Map the road for future expansion
 Improve the probability of the success of your next launch
NPD
 Test your brand extension and market acceptance
Feasibility  Discover the market, define it measure it and assess success rates
Studies  Forward planning with accurate expert analysis
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21. Luxury consumer insights China
Case Study
Our client is a large advertising agency. The client wanted to understand motivations for luxury
purchases and the meanings associated with luxury in three different demographics in China,
HNWI, mass affluent, and the middle class. We carried out the study in ten cities in China. We
explored purchasing motivations and meanings for wine, travel, property, apparel, cars,
handbags, watches, business gifts, food and beverages.
Methodology: Commencing the study we began in-depth discussions with leading experts on luxury
consumer profiles, trends, and consumption habits as the basis for our video footage.
Information gathered would be used to develop the discussion guide for our ethnographic lifestyle
research.
We collected first-hand information on luxury lifestyles, consumption habits, and opinions
Methodology: Ethnographic lifestyle study. Respondents gathered together with friends in their home.
We ask respondents to carry a diary and write thoughts of luxury, experiences and how they come into
contact with luxury on a continuous basis.
Our team worked with respondents browsing luxury magazines to discuss preferences.
We filmed our respondents at the point of purchase for luxury goods, and restaurants. We enquired
about choices and behaviors. We incorporated all of this into videos and reports for our client to
understand luxury desires and behaviors in China.
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22. Luxury Sporting Goods
Case Study
luxury sporting goods case study
Our client is in the sporting accessories market. They were curious about how they
could exploit the strength of their vast distribution channels in China. We decided a
brand extension would be the bridge to greater profitability. We partnered with them
at the discovery stage of for a brand extension.
Methodology We asked various online sporting communities to predict what
consumers would buy next. The beauty of this method is that we didn’t rely on
asking individuals what they would do we asked what they thought other people
would do (shown to be a more reliable source – research shows that we are
unreliable witnesses to our own motivations) in the future. People are social
animals and very good and noticing other people are doing. We used the
what
crowd to predict which brand extensions would do well and which would fail in
the marketplace. In doing this we saved our client 50% of their proposed budget
and 50% of the time it would have taken with monadic methods
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23. Luxury Apparel and Fashion Trends
Case Study
luxury apparel and fashion trends case study
Our client is a large global consultancy, one of the biggest in the world. They
specialise in economic analysis and forecasting providing in-depth coverage of
over 160 countries and 140 industries around the world. We prepared a report on
emerging trends in the apparel and fashion industry in China for them to deliver
to their clients. We segmented the trends into product, gender and age.
Methodology Our team scoured fashion magazines, fashion websites, blogs and other
industry reports relating to textiles and apparel sales. Our team also monitored online
communities and social networks for consumer conversations relating to brands in
China. We then went on to interview key executives at major apparel stores, such as
Zegna, Burberry, Vivienne Westwood Gieves & Hawkes, Kiton, Brioni, Hermes, Lanvin,
Givenchy Armani, Missoni, and Ferragamo.
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24. Reports available from Marketsensus
Download and read within 24 hours
Trend Reports Innovation Reports
Innovations and NPD in Dairy: Emerging
Future Flavor Trends in Food: New opportunities in
opportunities, flavor trends and new healthy,
sensory innovation
ethical and premium products
Functional Food & Drink Consumption Trends Innovation in Natural and Organic Food and
Drinks: Winning NPD strategies and future trends
Future Flavor Trends in Soft Drinks: New opportunities in healthy and ethical products
for natural, healthy, and exotic flavors
Innovations in Confectionery: Key trends, growth
Future Trends in Beer and Wine: Emerging markets, opportunities and emerging markets
private label and innovation
Innovations in Spirits: Key product trends, growth
Growth Strategies in Bakery and Cereals: Key trends strategies and forecasts to 2012
and future product opportunities Key Trends in Nutraceutical Food and Drinks:
Growth Strategies in Meat, Fish And Poultry: Emerging Novel ingredients, new applications and future
consumer trends, NPD strategies and future revenue opportunities
opportunities Foodservice in Asia-Pacific
Growth Strategies in Ready Meals: Consumer drivers, Beer in Asia-Pacific
new meal opportunities, innovation and format and
flavor trends Profit Foodservice in Asia-Pacific
Air Fresheners in Asia-Pacific
Healthy Snacking: Future Trends & New Insights
Apparel Retail in Asia-Pacific
Growth Strategies in Meat, Fish And Poultry: Emerging
consumer trends, NPD strategies and future
opportunities
Healthy Snacking: Future Trends & New Insights
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25. Reports available from Marketsensus
Download and read within 24 hours
Trend reports Luxury reports
Profiting From Consumer Mega-Trends in Asia Pacific: Clothing, Accessories and Luxury Goods Retailing in
Convenience China
Profiting From Consumer Mega-Trends in Asia Pacific: Emerging Markets – Growth Opportunities for Italian
Connectivity Fashion and Luxury Goods Companies
Profiting From Consumer Mega-Trends in Asia Pacific: Global Luggage Market: Trend for Luxury Continues
Comfort
Global Luxury Goods Market Report: 2010 Edition
Profiting From Consumer Mega-Trends in Asia Pacific:
Sensory Global Luxury Retailing
Profiting From Consumer Mega-Trends in Asia Pacific:
Global Watch Market Report: Focus on Luxury Watches
Individualism
(2010 Edition)
Profiting From Consumer Mega-Trends in Asia Pacific:
Luxury Furniture Industry Looks at Emerging Markets for
Health
Growth
Trade and trade policy: clothing imports, retail demand
Luxury Goods Market: Developing Regions Offer Huge
and trends in five key emerging markets
Opportunities
Authenticity & Provenance Trends: Consumer Insights
Shiseido Tsubaki Case Study: Breaking into the luxury
and Marketing Opportunities
hair care market with an effective marketing strategy
Consumers' Hot And Soft Drink Preferences: New Trends
& Future Perspectives Advertising in China
Ethical and Wellness Food and Drinks for Kids: Key
product trends and manufacturer strategies Apparel, Accessories & Luxury Goods in Asia-Pacific
Food Nutrients and Ingredients: Attitudinal and Behavioral
Trends in Asia Pacific
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26. Reports available from Marketsensus
Download and read within 24 hours
Food and Beverage Clothing reports
Baby Drinks in Asia-Pacific to 2013 Childrenswear in Asia-Pacific
Asian Polyester Market: Focus on China
Baby Drinks in Asia-Pacific to 2013
Clothing: Asia-Pacific Industry Guide
Baby Drinks in Asia-Pacific to 2013
Stain protection in apparel: new developments offer safer
Beer, Cider and FABs in Asia-Pacific to 2013 solutions
Canned food in Asia-pacific to 2012 Talking strategy: insights from John Cheh of Esquel into
the opportunities and challenges of making apparel in
Chilled & Deli Food in Asia-Pacific China
Apparel Retail: Global Industry Almanac
Chilled Food in Asia-Pacific to 2013
Changing apparel sourcing strategies
Chinese Markets for Fast Food
Fast track: US retail sales in six performance apparel
Confectionery in Asia Pacific - Product Launch Quarterly sectors
Global apparel markets: product developments and
Dried Food in Asia-Pacific to 2014 innovations, 2nd quarter 2010
Agricultural Products in Asia-Pacific Global Textile and Apparel Sourcing—The Views of Four
Brands
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27. Marketsensus Offerings
Research and Innovation for every company
 Subscriptions to databasess,
newsletters and country profiles
Subscription
 Over 122,000 syndicated reports.
Fresh new reports updated daily
Syndicated Reports
 A team to carry out custom
research, experienced, credible
professionals deliver actionable
Custom Research insights
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28. Confidentiality and IP Ownership
Within memberhsip ethics of esomar membership
Chinese walls All custom research IP belongs
Staffing rules to the client
Independent expert
opinions
Clean desk,
clear screen
Legal Privilege Principle –
‘Need-to-know’
Confidentiality as element of
quality
Pre- and post-involvement
confirmation of expert’s role
Strict ‘ethical
research’/business conduct
guidelines Member of Esomar
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29. Our manifesto is to build long term relationships with few clients. We like to take the steps to gain
a deep understanding of our clients business and their customer base. We collaborate on every
step of the marketing process to add value to each aspect of the brand communication and
product offering. Our bespoke insights deliver richness to consumer and retailing in China in 2011
and beyond.
Contact Details
Every day we learn all sorts of stuff useful information about consumers in China. We are happy to
impart our knowledge to ignite your future success in China. We welcome your call.
MarketSensus Limited is a private limited company registered in Hong Kong
SAR with the company number 1169792. The registered office is 1102
Hollywood Road Chinachem Building Cenral Hong Kong
Phone: +852 2810 9840
Fax: +852 2810 9843
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