This document discusses the changing role of journalism in the digital age. It notes that journalists now have many new tools and skills required to work in a mobile, global environment where information is everywhere and media is participatory. These include blogging, shooting and editing photos/audio/video, building multimedia content like galleries and slideshows, and engaging with audiences online through tools like web chats and comments. The key aspects of this new media landscape are the importance of networks and relationships in building brands and trust, as well as leveraging user-generated content and communities to facilitate an interactive exchange of information.

1. Covering communities
in the digital age
Mark Briggs | The News Tribune
Journalism 2.0
Journalism 2.0 1

2. Journalism 2.0 2

3. State of the state
Journalism 2.0 2

4. State of the state
➡ Blog ➡ Build photo galleries
➡ Shoot photos ➡ Build audio slideshows
➡ Edit photos ➡ Lay out web pages
➡ Capture audio ➡ Post stories online
➡ Edit audio ➡ Edit web pages
➡ Shoot video ➡ Moderate web chat
➡ Edit video ➡ Send out breaking news alerts
Journalism 2.0 2

5. State of the state
➡ Blog ➡ Build photo galleries
➡ Shoot photos ➡ Build audio slideshows
➡ Edit photos ➡ Lay out web pages
➡ Capture audio ➡ Post stories online
➡ Edit audio ➡ Edit web pages
➡ Shoot video ➡ Moderate web chat
➡ Edit video ➡ Send out breaking news alerts
➡ Send out SMS news alerts ➡ Manage reader-submitted stories
➡ Choose lede story for web site ➡ Edit reader-submitted blog posts
➡ Help develop Google map ➡ Help develop user interface for
➡ Acquire, clean up database database
➡ Solicit reader photos, help upload
Journalism 2.0 2

6. Journalism 2.0 3

7. You are Here
✦ It’s a mobile, global world
✦ Think globally; report, produce and edit locally
✦ Harness emerging interactive/digital trends
✦ Journalism | community | news | information
Journalism 2.0 3

8. Global Interconnectedness
Journalism 2.0 4

9. Global Interconnectedness
✦ Information/Data Everywhere
✦ Automation of Data Feeds
✦ Multiple Display Points
✦ Multiple Audience/Brand Interaction Points
Journalism 2.0 4

10. Global
Communication
Journalism 2.0 5

11. Global
Communication
✦ Global Companies
Journalism 2.0 5

12. Global
Communication
✦ Global Companies
✦ Global Audiences
Journalism 2.0 5

13. Global
Communication
✦ Global Companies
✦ Global Audiences
✦ Global Impact
Journalism 2.0 5

14. Global
Communication
✦ Global Companies
✦ Global Audiences
✦ Global Impact
✦ Local Understanding
Journalism 2.0 5

15. Global
Communication
✦ Global Companies
✦ Global Audiences
✦ Global Impact
✦ Local Understanding
Journalism 2.0 5

16. Global
Communication
✦ Global Companies
✦ Global Audiences
✦ Global Impact
✦ Local Understanding
Journalism 2.0 5

17. Participatory Media
Journalism 2.0 6

18. Participatory Media
✦ Media is Everywhere
Journalism 2.0 6

19. Participatory Media
✦ Media is Everywhere
✦ 1-10-100 Rule*
* via Bradley Horowitz, Yahoo
Journalism 2.0 6

20. Participatory Media 1
✦ Media is Everywhere
✦ 1-10-100 Rule*
✦ 1 Creator
* via Bradley Horowitz, Yahoo
Journalism 2.0 6

21. Participatory Media 1
10
✦ Media is Everywhere
✦ 1-10-100 Rule*
✦ 1 Creator
✦ 10 Synthesizers
* via Bradley Horowitz, Yahoo
Journalism 2.0 6

22. Participatory Media 1
10
✦ Media is Everywhere
✦ 1-10-100 Rule*
100
✦ 1 Creator
✦ 10 Synthesizers
✦ 100 Consumers
* via Bradley Horowitz, Yahoo
Journalism 2.0 6

23. Participatory Media
✦ Media is Everywhere
✦ 1-10-100 Rule*
✦ 1 Creator
✦ 10 Synthesizers
✦ 100 Consumers
* via Bradley Horowitz, Yahoo
Journalism 2.0 6

24. Participatory Media
✦ Media is Everywhere
✦ 1-10-100 Rule*
✦ 1 Creator
✦ 10 Synthesizers
✦ 100 Consumers
✦ Fluid changes in media
participation from Creator
to Synthesizer to Consumer
* via Bradley Horowitz, Yahoo
Journalism 2.0 6

25. Core resources
Journalism 2.0 7

26. Core resources
If the Internet teaches us anything, it is that great
value comes from leaving core resources in a
commons, where they're free for people to build
upon as they see fit.
- Lawrence Lessig
Journalism 2.0 7

27. Eye on the Future 8

28. Social Capital
✦ “The advantage created by a person’s location
in a structure of relationships”
Eye on the Future 8

29. Social Capital
✦ “The advantage created by a person’s location
in a structure of relationships”
✦ Becoming the “trusted center” and/or
becoming allied to the “trusted center”
through digital communication
Eye on the Future 8

30. Social Capital
✦ “The advantage created by a person’s location
in a structure of relationships”
✦ Becoming the “trusted center” and/or
becoming allied to the “trusted center”
through digital communication
✦ Leveraging networks to build the brand
Eye on the Future 8

31. Social Capital
✦ “The advantage created by a person’s location
in a structure of relationships”
✦ Becoming the “trusted center” and/or
becoming allied to the “trusted center”
through digital communication
✦ Leveraging networks to build the brand
✦ Trust guides - the importance of transparency
Eye on the Future 8

32. Social Capital
✦ “The advantage created by a person’s location
in a structure of relationships”
✦ Becoming the “trusted center” and/or
becoming allied to the “trusted center”
through digital communication
✦ Leveraging networks to build the brand
✦ Trust guides - the importance of transparency
Eye on the Future 8

33. Editor
Journalism 2.0 9

34. Editor
Journalism 2.0 9

35. Editor Navigator
Journalism 2.0 9

36. Editor Navigator
Reach beyond any single medium
Journalism 2.0 9

37. Editor Navigator
Reach beyond any single medium
Go beyond standard fare of staff, wire reports
Journalism 2.0 9

38. Editor Navigator
Reach beyond any single medium
Go beyond standard fare of staff, wire reports
Facilitate an interactive information exchange
Journalism 2.0 9

39. Supply and Demand
Journalism 2.0 10

40. Supply and Demand
News articles don’t cut it online. Newsrooms alone
can’t produce enough information for the audience.
- Rob Barrett, LATimes.com
Journalism 2.0 10

41. Blogging
Journalism 2.0 11

42. Blogging
Reverse publish blog posts in print
(with comments)
Journalism 2.0 11

43. Blogging
Reverse publish blog posts in print
(with comments)
Include photos, screenshots or other art
Journalism 2.0 11

44. Blogging
Reverse publish blog posts in print
(with comments)
Include photos, screenshots or other art
Goal should be to create community
Journalism 2.0 11

45. Blogging
Reverse publish blog posts in print
(with comments)
Include photos, screenshots or other art
Goal should be to create community
You have to give to get
Journalism 2.0 11

46. Journalism 2.0 12

47. Beatblogging
Journalism 2.0 12

48. Beatblogging
Journalism 2.0 12

49. Journalism 2.0 13

50. User generated content
Journalism 2.0 13

51. User generated content
Journalism 2.0 13

52. User generated content
Journalism 2.0 13

53. User generated content
Journalism 2.0 13

54. New models
Journalism 2.0 14

55. Open source
New models
Journalism 2.0 14

56. Open source
New models Crowd-powered
Journalism 2.0 14

57. New models
Journalism 2.0 15

58. Link journalism
New models
Journalism 2.0 15

59. Link journalism
New models Mash-ups
Journalism 2.0 15

60. Group exercise:
If technology were no obstacle, how would you give readers thorough coverage
of a specific local topic using digital tools. How would you use social networking,
aggregation, and other techniques to cover the news, build user-generated
content and develop communities of interest?
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61. Group exercise:
If technology were no obstacle, how would you give readers thorough coverage
of a specific local topic using digital tools. How would you use social networking,
aggregation, and other techniques to cover the news, build user-generated
content and develop communities of interest?
1. What is your topic area? (local education, local government, prep
sports, regional travel, economic development, social services)
2. What would success look like?
3. What obstacles would you have to overcome?
4. How would you overcome those obstacles?
5. What are the associated risks?
6. Will the return on investment outweigh the risks? Why or why not?
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62. The hunter-gatherer model of journalism is no
longer sufficient. Citizens can do their own
hunting and gathering on the Internet. What
they need is somebody to add value to that
information by processing it – digesting it,
organizing it, making it usable.
- Phil Meyer
www.journalism20.com/blog
mark@journalism20.com
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