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Local shopping that’s social
HOW IT WORKS




TownLuxe
HOW IT WORKS
                       Shoppers shop
               1       local stores,
                       products, services




                   TownLuxe
HOW IT WORKS
                       Shoppers shop            Shoppers share local
               1       local stores,
                       products, services
                                            2   successes on TownLuxe
                                                with other local shoppers




                   TownLuxe
HOW IT WORKS
                       Shoppers shop                     Shoppers share local
               1       local stores,
                       products, services
                                                  2      successes on TownLuxe
                                                         with other local shoppers




                   TownLuxe




                            The TownLuxe audience
                   3        (web, mobile, email) finds
                            styles, saves money
HOW IT WORKS
                       Shoppers shop                         Shoppers share local
               1       local stores,
                       products, services
                                                  2          successes on TownLuxe
                                                             with other local shoppers




                   TownLuxe




                            The TownLuxe audience                   Audience forms a
                   3        (web, mobile, email) finds
                            styles, saves money
                                                         4          new community on a
                                                                    neighborhood level
HOW IT WORKS
                       Shoppers shop                         Shoppers share local
               1       local stores,
                       products, services
                                                  2          successes on TownLuxe
                                                             with other local shoppers




                                                                             Why? Score
                                                                             points, win
                   TownLuxe                                                  prizes, get
                                                                             Internet famous
                                                                             (locally anyway)




                            The TownLuxe audience                   Audience forms a
                   3        (web, mobile, email) finds
                            styles, saves money
                                                         4          new community on a
                                                                    neighborhood level
Shoes
         Boots




Salon                Fashion
Spa                  Accessories




        Household                  Kids
        Home decor                 Baby
Hyperlocal audiences create hyperlocal markets
Monetize that audience
Monetize that audience
 Self-serve system makes it easy
 for customers to buy text ads
Monetize that audience
 Self-serve system makes it easy
 for customers to buy text ads
 Geotargeted to hyperlocal
 neighborhoods (just like
 content)
Monetize that audience
 Self-serve system makes it easy
 for customers to buy text ads
 Geotargeted to hyperlocal
 neighborhoods (just like
 content)
 Full functionality: tracking,
 email notifications for renewal
Monetize that audience
 Self-serve system makes it easy
 for customers to buy text ads
 Geotargeted to hyperlocal
 neighborhoods (just like
 content)
 Full functionality: tracking,
 email notifications for renewal
 Scaleable model keeps cost of
 sales low
6




Location-aware technology
6




Location-aware technology
Optimize your content / advertising for mobile devices




                                                         Mobile is next.
                                                         Are you ready?
TownLuxe
Local shopping
 that’s social

                 s e r r a m e d i a . c o m

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TownLuxe: Local shopping that's social

  • 3. HOW IT WORKS Shoppers shop 1 local stores, products, services TownLuxe
  • 4. HOW IT WORKS Shoppers shop Shoppers share local 1 local stores, products, services 2 successes on TownLuxe with other local shoppers TownLuxe
  • 5. HOW IT WORKS Shoppers shop Shoppers share local 1 local stores, products, services 2 successes on TownLuxe with other local shoppers TownLuxe The TownLuxe audience 3 (web, mobile, email) finds styles, saves money
  • 6. HOW IT WORKS Shoppers shop Shoppers share local 1 local stores, products, services 2 successes on TownLuxe with other local shoppers TownLuxe The TownLuxe audience Audience forms a 3 (web, mobile, email) finds styles, saves money 4 new community on a neighborhood level
  • 7. HOW IT WORKS Shoppers shop Shoppers share local 1 local stores, products, services 2 successes on TownLuxe with other local shoppers Why? Score points, win TownLuxe prizes, get Internet famous (locally anyway) The TownLuxe audience Audience forms a 3 (web, mobile, email) finds styles, saves money 4 new community on a neighborhood level
  • 8.
  • 9. Shoes Boots Salon Fashion Spa Accessories Household Kids Home decor Baby
  • 10. Hyperlocal audiences create hyperlocal markets
  • 12. Monetize that audience Self-serve system makes it easy for customers to buy text ads
  • 13. Monetize that audience Self-serve system makes it easy for customers to buy text ads Geotargeted to hyperlocal neighborhoods (just like content)
  • 14. Monetize that audience Self-serve system makes it easy for customers to buy text ads Geotargeted to hyperlocal neighborhoods (just like content) Full functionality: tracking, email notifications for renewal
  • 15. Monetize that audience Self-serve system makes it easy for customers to buy text ads Geotargeted to hyperlocal neighborhoods (just like content) Full functionality: tracking, email notifications for renewal Scaleable model keeps cost of sales low
  • 17. 6 Location-aware technology Optimize your content / advertising for mobile devices Mobile is next. Are you ready?
  • 18. TownLuxe Local shopping that’s social s e r r a m e d i a . c o m