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SEO Training Course Outline
Module 1: Introduction to SEO
• Understanding Search Engines
• Importance of SEO in Digital Marketing
• Evolution of Search Engine Algorithms
• Key SEO Terminology
Module 2: Fundamentals of Search Engines
• How Search Engines Work
• Crawling, Indexing, and Ranking
• Search Engine Result Pages (SERPs)
• Importance of Organic vs Paid Search
Module 3: Keyword Research
• Importance of Keywords in SEO
• Types of Keywords: Short-tail vs Long-tail
• Tools for Keyword Research
• Competitor Analysis for Keyword Selection
Module 4: On-Page SEO
• Title Tags, Meta Descriptions, and Headings
• URL Structure Optimization
• Image Optimization
• Internal Linking Strategies
• Content Optimization Best Practices
Module 5: Off-Page SEO
• Importance of Backlinks
• Link Building Strategies
• Social Media Signals
• Online Reputation Management
Module 6: Technical SEO
• Website Architecture and Structure
• Mobile Optimization
• Page Speed Optimization
• Schema Markup
Module 7: SEO Analytics and Reporting
• Setting up Google Analytics
• Tracking Key Metrics
• Conversion Tracking
• Monthly Reporting Best Practices
Module 8: Local SEO
• Importance of Local Search
• Google My Business Optimization
• Local Citations and NAP Consistency
• Customer Reviews and Ratings
Module 9: SEO for E-Commerce
• Product Page Optimization
• Category Page SEO
• Handling Duplicate Content
• E-Commerce SEO Best Practices
Module 10: Advanced SEO Techniques
• Voice Search Optimization
• Featured Snippets and Rich Snippets
• Structured Data Markup
• Video SEO Strategies
Module 11: SEO Tools and Resources
• Introduction to SEO Tools
• Google Search Console
• SEO Plugins for Content Management Systems
• Staying Updated with Industry Trends
Module 12: Case Studies and Practical Application
• Analyzing Successful SEO Campaigns
• Hands-On SEO Exercises
• Q&A and Problem-Solving Sessions
Certification Exam
• Review of Course Material
• Practical Exam
• Awarding of SEO Certification

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SEO Training Course on Wecommerce.pk web

  • 1. SEO Training Course Outline Module 1: Introduction to SEO • Understanding Search Engines • Importance of SEO in Digital Marketing • Evolution of Search Engine Algorithms • Key SEO Terminology Module 2: Fundamentals of Search Engines • How Search Engines Work • Crawling, Indexing, and Ranking • Search Engine Result Pages (SERPs) • Importance of Organic vs Paid Search Module 3: Keyword Research • Importance of Keywords in SEO • Types of Keywords: Short-tail vs Long-tail • Tools for Keyword Research • Competitor Analysis for Keyword Selection Module 4: On-Page SEO • Title Tags, Meta Descriptions, and Headings • URL Structure Optimization • Image Optimization • Internal Linking Strategies • Content Optimization Best Practices Module 5: Off-Page SEO • Importance of Backlinks • Link Building Strategies • Social Media Signals • Online Reputation Management Module 6: Technical SEO • Website Architecture and Structure • Mobile Optimization • Page Speed Optimization • Schema Markup Module 7: SEO Analytics and Reporting • Setting up Google Analytics • Tracking Key Metrics • Conversion Tracking
  • 2. • Monthly Reporting Best Practices Module 8: Local SEO • Importance of Local Search • Google My Business Optimization • Local Citations and NAP Consistency • Customer Reviews and Ratings Module 9: SEO for E-Commerce • Product Page Optimization • Category Page SEO • Handling Duplicate Content • E-Commerce SEO Best Practices Module 10: Advanced SEO Techniques • Voice Search Optimization • Featured Snippets and Rich Snippets • Structured Data Markup • Video SEO Strategies Module 11: SEO Tools and Resources • Introduction to SEO Tools • Google Search Console • SEO Plugins for Content Management Systems • Staying Updated with Industry Trends Module 12: Case Studies and Practical Application • Analyzing Successful SEO Campaigns • Hands-On SEO Exercises • Q&A and Problem-Solving Sessions Certification Exam • Review of Course Material • Practical Exam • Awarding of SEO Certification