The document outlines a comprehensive professional SEO course syllabus covering key topics such as the fundamentals of SEO, search engine mechanics, technical SEO, keyword research, on-page and off-page optimization tactics, and link building techniques. It details the essential modules for learning SEO, including practical skills, tools, and strategies for a successful SEO career. The syllabus is structured to guide learners from understanding SEO basics to advanced optimization practices.

1. Professional SEO Course
Syllabus

2. SEO Course Syllabus
http://www.purpalyndigital.com/seo-course.html

3. Module 1: What is SEO
•Understand SEO
•What SEO does
•Why do SEO
•What is SEO aimed at

4. Module 2: Why Learn SEO
•SEO scope and opportunity
•SEO Career advantages

5. Module 3: SEO Career options and best
way to start your Career
•Types of SEO Jobs
•Skills and Qualification needed to excel in SEO Career
•Best Way to start your SEO Career

6. Module 4: What are Search Engines and
how they work
•About Search Engines
•History of search engines
•Major search engines of today
•How do search engines work
•Detailed process of Search Engines

7. Module 5: Google Accounts Set Up
•Google accounts
•How to open Google Search Console (GSC)
•How to open Google Analytics (GA)

8. Module 6: Submit Site to Search Engines
•Why get your website on Google, Bing, Yahoo and
more
•How to submit entire website
•Submit individual web pages for indexing or re-
indexing
•Keep site indexed by repeating the process
•One more important thing which no one will tell you

9. Module 7: How to do Technical SEO
Optimization
•Introduction to Technical SEO
•Checklist of Technical SEO techniques to follow
•How to do Technical SEO Optimization

10. Module 7: How to do Technical SEO
Optimization (sub sections)
• HTTP vs. HTTPS
• WWW & Non-WWW
• Setting up your Preferred
Version
• Site Level Redirects
• Optimized & unique
URLs
• Site structure
• Mobile friendly website
• Link Internally
• Use Canonical tags
• 301 Redirect
• .htaccess file
• Missing pages
• Broken Internal Links
• Broken External Links
• Improve website speed
• Submit Sitemap
• Submit robots.txt
• Duplicate content
• Thin Content
• Social media links

11. Module 8: Website Speed optimization
•Importance of Page speed
•How to know & Improve your website speed
•Page Speed Optimization Tips

12. Module 9: Know Keywords
•What are keywords?
•Why need keywords
•Keywords and Queries
•Examples
•Forms of keywords – queries, key phrases
•Examples

13. Module 10: Keyword Research
•What is Keyword Research
•Base of Keyword Research
•Examples

14. Module 11: How to find your keywords
•How to find Keywords for your Website

15. Module 12: How to do On Page SEO
•What is On Page SEO
•How do we optimize a page
•9 On Page SEO Optimization

16. Module 13: Content Optimization
•What is content
•Content objectives and types
•How to optimize content
•Content Purpose
•Content Structure
•Content Length
•Keyword Density
•How to avoid Keyword Density &
still maintain keyword focus
•User friendly design & layout
•Right use of media
•Optimized Images & other media

17. Module 14: What are Backlinks
•What is a link
•What is a backlink
•Why backlinks are important
•Types of backlinks

18. Module 15: What is Link Building
•What is Link Building
•Approaches to building links

19. Module 16: Off Page and its Techniques
•What is Off Page SEO
•How to do Off Page SEO optimization

20. Module 17: Link Building Techniques
•Profile creation
•Forum participation
•Q&A participation
•Blog commenting
•Publish Articles
•Write guest posts
•Image publishing & distribution
•Video marketing
•Use infographics
•Social bookmarking
•Create and share documents
•Directory submissions

21. SEO Course Syllabus
http://www.purpalyndigital.com/seo-course.html