Digital Payout is a Top ranked digital marketing Institute in Delhi NCR, We Provide Best Digital Marketing Course in Delhi.

1. Digital
Marketing
Training Institute
100%
120
21
11
Placement
Opportunity
Hours Course
Modules
Certifications
Digital Payout is a trademark of “Career Darshan Education
Pvt Ltd.“ We are South Asia’s Leading Digital Marketing
training company initiative in India. Since 2008 we have
trained more than 5000+ people across the country on
courses which empower individuals for both personal and
professional growth.

2. Why to choose Digital
Marketing as a career?
Who can learn DIGITAL
MARKETING?
• Will become 3 times bigger in next 5 year
• Over 18 lacs jobs available
• Highest growing industry in: 2017-2018
• Starting salary of 2.5 LPA
• Students/Job seekers
• Professionals/ Housewives
• Small business owner
• People looking for part time/Full time earning
Fresher/Job seeker
• Start your career in
industry in demand
• Starting salary between
1.8-3 lacs PA
• 100% placement
oppotunity
Entrepreneur
• Start your online
business
• Get more leads for
your business
• Improve your
marketing RDI
Part time/Housewives/
Freelance
• How to earn money from
Affiliate Marketing
• How to earn money from
Youtube
• How to earn money from
wordpress/Blogging
Working Professionals
• Add more value to your CV
• Get higher pay packages
• Earn extra income as
freelancer
BENEFITS
Career growth path of an Digital Marketing Professional
Year 1 Year 3 Year 5 Year 8 Year 12 Year 18
50
35
25
20
15
7
3
Ass. Manager
Digtal Media
Content
Digital Marketing
Manager
Business Manager
SEO/SMO
Digital & Online
Marketing
Business Solution
Manager
Sr. Manager
Digital Marketing
Head- E-commerce &
Digital
GM - Digital marketing
AVP - Digital marketing &
Analytics
Vice President
Digital & Marketing
Director- Digital
Marketing
VP - Data & Digital
Chief Digital Office
Sr. VP- Digital &
Marketing
AnnualSalary(Lacs)
2

3. Digital Marketing Fundamentals
Website Planning & Development Course
• What is marketing?
• What is traditional marketing?
• What is digital marketing?
• Benefits of digital marketing over traditional marketing
• Different approaches to digital marketing
• Main Components of digital marketing
1. Website Planning
• Introduction to a web page, web
document, web media, website etc.
• Different types of website
• Static Website
• Dynamic Website
• Portal Website
• Web Application & more
• Understanding website planning
based on the nature of your
business/goal
• Current market research and
competitor’s study
• Creating blueprint of a website
• Planning strategies for a blogging
website
2. Understating URL, Domain & Hosting
• Understand the basics
• What is domain name
• What is hosting
• Importance of domain name and hosting
• Different types of domain names
• Understanding URL
• Elements of URL
• Online directory structuring
• Secure URL – HTTP vs. HTTPS
• Understanding sub-domain
• Introduction to hosting server
• Different types of web-hosting servers
• Shared hosting server
• VPS hosting server
• Dedicated hosting server
• Managed hosting server & more
1
2
3. Domain and Server Setting Up
• Learn how to buy domain name
• Learn how to buy hosting
• Learn how to setup domain name
and hosting
• Understanding DNS – Domain
Name System
• Understanding hosting server’s
cPanel
• Understanding File transfer
between your system and
hosting server through cPanel file
manager
4. Introduction to WordPress and CMS
• Understanding CMS – Content
Management System
• Introduction to different content
management system with live
demonstration
• Understanding their basic functionalities
• Introduction to WordPress CMS
• Understanding WordPress blog
• Understanding self-hosted WordPress CMS
• WordPress Installation on hosting server
• Understanding WordPress Core setup
• Understanding the server-sideWord Press
backup
Advance Digital Marketing Course
3

4. SEO
1. Introduction to SEO
• Understanding SEO
• Importance of SEO in digital marketing
• SEO case study
• White hat SEO
• Black hat SEO
• Gray hat SEO
• Introduction to different methods of SEO
• On-Page SEO
• Off-Page SEO
5. Full WordPress Design
• Understanding Dashboard
• Understanding Options Menu at Dashboard
• Understanding Themes
• Understanding Plugins
• Understanding Page creation
• Understanding WordPress Media
• Understanding Post creation
• Understanding Post Categorization
2. On Page SEO
• Universal Factors
• Revising TUD optimization
• Understanding URL/SLUG structuring in
WordPress
• Meta Data implementation on
WordPress Website
• Introduction to different heading tags
of HTML from SEO point of view
• Content Factors
• Proper implementation of Keywords in
the headings of an article
• Proper implementation of Keywords in
the content of an article
• Article optimization for proper
SEO – Keyword density, prominence,
proximity etc.
• Optimizing Secondary keywords of an
article
3. On Page SEO Implementation on HTML, PHP
• Title implementation
• Understanding URL/SLUG and keyword
implementation – Importance of file name
• Implementation of Meta Data
• Implementation of other factors which we
have discussed previously
• Universal Factors
3
• WordPress Comment System
• Understanding Menu Creation
• Understanding Widgets and its
Management
• Form Creation
• Understanding Settings Menu &
Permalinks
• Installing Other Essential Plugin
• Understanding keywords and its type
• How search engines work?
• Introduction to different search engines
• Importance of keyword for the search
engines
• Introduction multiple Keyword Planner Tools
Including Google and Moz
• Keyword planning, selection, and research
• Understanding Keyword mixing, structuring
and phrase framing for better traffic
• Image factor
• Image optimization
• Understand HTML image attributes for
proper SEO
• Understanding image optimization
• Link Factor
• Understanding links and it’s type
• Understanding link optimization for SEO
• Importance of link follow and no-follow
• Media Optimization
• Understanding Audio tag and Video Tag
• Optimizing Medias for better SEO
• On-Page Document Optimization
• Understanding Object Tag
• PDF Optimization for better SEO
• MS Word, Excel, PPT Optimization for
better SEO
• Sitemap creation
• Content Factors
• Image factor
• Link Factor
• Media Optimization
• On-Page Document Optimization
• Creating and implementing Robots.txt manually
• Creating and implementing Sitemap.xml manually
4

5. 5. Google Top Updates – Panda Update, Penguin Update etc.
4. Off Page SEO
• Understanding the importance of
off-page SEO
• Understanding the importance of backlinks
• Different types of backlinks
• Search Engine Submissions
• Directory Submission
• Social Bookmarking
• Questions And Answers
Webmaster Tools
• Introduction to different Webmasters tool
• Google Webmasters tool
• Bing Webmasters tool
• Google Webmaster tool – search console
• Sitemap submission
• txt tester
4
Content Marketing & Management
Search Engine Marketing
• Digital Marketing Content Generation Strategies
• Content for Search Engines
• Plagiarism Checkers
• Content Spinning
• Importance of Content Management
• Content Distribution
• Content Team Management
1. Introduction of Online Advertisements
• What are online advertisements
• Importance of online advertisements
• Fundamentals of online advertisements
• Different types of online Ads
• Google AdWords – Google Partners Ad Networks
2. Google Adwords Fundamentals
• Introduction to AdWords
• How AdWords works
• Introduction to different types of Ads
• Understanding different types of campaigns
• Understanding basics – how Ads work
• Understanding Ad Keywords
5
6
• Crawlers error analysis and
resolving techniques
• Force crawling – Indexing
• Search Analysis
• Location Targeting
• Website link analysis
• Content for Various Networks
• Content Generation Networks
• Content writing for Blogs, Adsense,
Portals, Email & Paid Campaigns
• Content Writing Team
Management for Clients
• Introduction to Bing Ad Networks
• Understanding organic search
results of each Ad Networks
• Understanding Advertising Goals
• Understanding Ad Placement
• Understanding Bidding & Budget
• Creating AdWords accounts and MC
• Understanding different AdWords level
• Understanding AdWords Algorithm and
Ad rank
• Introduction to different AdWords budget
• Blog & Forum Commenting’s
• PPT Submissions & PDF Submissions
• Article & Press Release Submissions
• Link analysis – PR, PA, DA, Spam Level etc.
• Understanding Link Juice and Link Boost
• Understanding Syndication
• Tiered backlinks creation
• RSS Submission
5

6. 3. Search Network Ads – PPC
• Understanding what are PPC and CPC
• Understanding 7 different AdWords Keywords –
including negative keywords and their Symbols,
Usage and importance
• Understanding keyword research
• What is bidding – different bidding methods
• Creating first PPC Campaign
• Creating AdWords Search Network Campaign
• Bidding strategies
• Ad Scheduling
4. Display Networks Ads – CPM
• Understanding what is CPM
• Types of display advertising
• Understanding Placement research
• Understand remarketing
• Understand audience
• Creating Display network CPM campaign
• Understand CPM bid strategies
• Understanding display Ad setting
• Ad-Scheduling
5. Mobile, Video & Shopping Ads
• Understanding e-commerce Shopping Ads
• Understanding Google merchant center
• Creating products to advertise, on google
merchant center account
6. Landing Page Creation
• What is landing page
• Importance and features of landing page
• Creating landing page using HTML templates
• Creating Landing page on WordPress
• Landing page URL structuring
• Landing page optimization
• Creating dynamic landing page for an
e-Commerce website
7. Lead Generation
• Understanding what are lead generation and
its importance
• Understanding various ways of lead generation
• Ad Targeting
• Understanding different Ad Extensions
• Creating Ad Group
• Creating AdWords Search Network
Campaign
• Bidding strategies
• Creating Ad
• Setting Ad level bindings
• Keyword implementation at ad level
• Ad-delivery
• Ad-Frequency
• Ad-rotation and more
• Creating display networks ad group
• Creating banner ads using tools
• Display advertisement management
• Tracking
• ROI Estimation
• Optimizing display network ads
• Linking AdWords and google merchant
center account
• Understanding Video Ads
• Understanding Mobile promotional App
Campaign
• Understand landing page engagement
methods
• Understand detailed vs. required
information
• Five important factors of landing page
• Learn lead management
• Converting leads into sales
6

7. Online Reputation Management
• Brand Building
• Positive VS Negative Branding
• Promoting Brand Awareness
• Do’s & Dont’s of Reputation Management
• Rebuilding Brand Image
• Quick Tips on Brand Building
7
• Software and Tools for Online
Branding
• How to get your Brand Online in 5
Easy Steps
• Content Management Systems for
Online Reputation
Geo- Targeting – International Targeting
• Understanding basics of GEO-targeting
• Importance of GEO-targeting
• Website planning based on GEO Targeting
• GEO Targeting organic factors
• Keyword selection
• Implementing Geo-targeting organic factors
• Webmaster guideline and settings
8
• Targeting different location
• Server side settings for geo
targeting
• Geo-targeting Codes
• Inorganic GEO Targeting
• Geo-targeting effectiveness
measurement
SMM – Social Media Marketing
1. Social Media Optimization
• What is Social Media
• Importance of Social Media in digital marketing
Facebook
• Understanding Facebook Search
• Creating Profile on Facebook
• Creating business page
• How to enable reviews on Facebook
• Creating Group
• Introduction to different types of post
Twitter
• Understanding Twitter Search
• How to create business page in twitter
• How to tweet & retweet
• How to gather tweets and share
Linkedin
• Introduction to LinkedIn search
• How to use LinkedIn
• How build strong profile in LinkedIn
Pinterest
• How it works
• Understanding Pinterest search
9
• Introduction to different social
media networks
• Introduction to Hashtag and its
implementation
• How to increase organic like, share and
reach
• Facebook marketing apps and tools
• Facebook and website integration
• Increase twitter followers
• How to link Facebook and twitter
• Twitter Tools
• Twitter and website integration
• How to create business page in LinkedIn
• How to create post in LinkedIn
• Linkedin and website integration
• Creating boards and pin
• Pinterest and website integration
7

8. 2. Google+ & Maps
• Introduction to google plus
• Search engine Impact
• Creating google plus profile
• Creating google plus brand page creation
• Google plus local business registration on
google Map
• How to create community in google plus
3. Social Media Marketing – SMM
• Introduction to facebook Advertisements
• Setting up facebook advertising goal
• Creating facebook ad campaign
• creating, organizing and managing facebook ads
• Introduction to Instagram ads
• facebook ad bidding strategies
• Facebook ad analysis and ROI improvement
• facebook blueprint certification
• Understanding Twitter Ads
• Creating twitter ad campaigning and ads
• How to increase circle, plus 1 and share
• Connecting google plus with other google
services
• Google plus and website integration
• Creating boards and pin
• Pinterest and website integration
• Twitter Ad analysis and ROI improvement
• Creating twitter ad campaign and ads
• Twitter Ad analysis and ROI improvement
• Introduction to LinkedIn ads
• Creating LinkedIn ads
• LinkedIn ad targeting strategies
• LinkedIn ad bidding strategies
• LinkedIn Ad analysis and ROI
improvement
Video Marketing – Branding & Lead Generation with
YouTube & Facebook
• Video Creation
• Promoting Videos
• Uploading managing Video for Search engine
• Video Viral Making Strategies
• On page Optimization of Videos
• Monetization
10.
• Online Video Integration into Internet
Marketing or Digital Campaigns
• Creating Effective Video Branding
Campaigns
• Advertising on YouTube
• Video Advertising on Facebook
Web Analytics
• What is analytics
• Importance of analytics
• Types of analytics
• Understanding website analytics basics
• Introduction to google analytics
• Google Analytics and website integration
• Understanding GA real-time and audience
dashboards
• Traffic analysis
• Understanding pageviews, users, and sessions.
11.
• Understanding user-flow funnel
• Understanding goals and conversions
• Different types of GA Goals
• How to setup GA Goals
• Understanding bounce rate and exit rate.
• How to reduce bounce rate
• Integrate google analytics and AdWords
• Understand filter and segment
8

9. Google Tag Manager
• What is Tag Manager
• Importance of google tag manager in digital
marketing
• Understanding Google tag manager
dashboard
• Implementing google analytics through tags
• Implementing 3rd party tag
12.
• Tag debugging
• Understanding remarketing
• Remarketing tag implementation through
tag manager
• Understanding conversion optimization
• Conversion tag implementation through
tag manager
Email Marketing
• Implementing effective email campaigns
• How to create a HTML email
• Designing Principal for email newsletters
• Email Marketing Servers
• Email Marketing Open source CMS
• Designing Email Campaigns
13.
• Designing High Conversion Campaigns
• Validity & Deliverability
• Data Collection
• Extracting Data
• Database Management
Mobile Marketing
• What is mobile marketing?
• Understanding Importance of mobile
marketing
• How Mobile Marketing Works?
• Mobile marketing for non-internet users
• SMS Marketing
• Online Mobile Marketing organic way
• Mobile website optimization
14.
• Mobile Search Engine Optimization
• Mobile Ad Creation
• Mobile web ad Campaign Creation
• App promotion Campaign
• Audience Targeting
• Bidding strategies
• ROI optimization
• AdMob Web Application
Basic Mobile App Creation
• Introduction to mobile app
• Understanding the importance of mobile app
• Understanding different mobile app platforms
15.
• App tracking and improvement
• App monetization
• App promotion
Adsense Fundamental
• What is Adsense
• Quick Money Making Techniques with Google
• How to Apply for Google Adsense Earning
program
• Google Policies
16.
• Placing ads on your blog or website
• How to get approved for Adsense
• Do’s and Don’ts of Adsense Approval
• Live Project analysis
• Top Alternatives Ads Website
9

10. Affiliate Marketing
• What is Affiliate Marketing?
• Affiliate Marketing for Business Owners
• Affiliate Marketing Software
• Affiliate Marketing for Money Making
• Identifying Affiliate sites
• Affiliate Management Agencies
• Traffic From Affiliate Network
• Commission Based Lead Generation
• How to sell your product or Service through
other Websites
18.
• Best Networks for Maximizing Revenue
• Real Time Accounts of Affiliates
• Quick Tips to Making Money from Home
• How Do they Make money
• How Does affiliate Marketing Network
work
• Earn Money Through Flipkart, Amazon,
Snapdeal etc.
• Product & Service Marketing
Earn Money from YouTube
• Complete understanding of YouTube
• Channel Creation
• Video Production
• Channel management
19.
• Channel Monetization for revenue
generation
• Video Promotion
• Video stats tracking
Inbound and Outbound marketing
• Understanding Inbound and Outbound Marketing
• Inbound marketing through Website
• Inbound marketing through emails
• Inbound marketing through Social Media
Marketing
20.
• Inbound marketing Through
Advertisements
• Outbound marketing through partners
connection
• Outbound marketing through classifieds
Earn Money as Freelancer
• Top 10 Freelance Portals
• How to acquire projects
• Bidding Strategy through Freelance
• Starting up freelance Business from home
• Converting Freelance into Full time
• How to build your own website for free
21.
• How to market yourself
• How Much to Charge from the clients
• How to Find Clients – Fast
• Live Project Acquisition
E-Commerce Website Creation (Like Flipkart, Snapdeal etc.)
• Understanding E-Commerce system
• E-Commerce complete transaction process
• E-Commerce Website Development using
E-Commerce tools
• E-Commerce Product Creation
• Real product
• Downloadable product
• Online Virtual Service
17.
• Implementing essential E-commerce
Functionalities
• E-Commerce Product filter creation
• E-Commerce Product SEO
• E-Commerce Product Promotion
• Search network promotion
• Display network promotion
• Social network promotion
10

11. Our Teaching Methodology
15 Reasons why you would love Digital Payout?
• Become a Google Certified Professionals.
• Learn From Industry Expert.
• Learn A - Z of Digital Marketing.
• Comprehensive Practical Training.
• Industrial Case-Studies.
• Free Backup & Doubts Sessions..
• Group and Individual Assignments.
• Build your own Website/Blog.
• Trusted Institute.
• Leading Faculty - All the faculties are Google certified and rich in industry experience so that we deliver
best training.
• Flexible Training - Choose from Weekdays/Weekend batches.
• Placement Opportunities - Placement team dedicated to help you get your dream job.
• Micro Batch Sizes - Limited number of students in batch to ensure personal attention to each student.
• Life Time Query Support - We are giving lifetime technical support free of cost.
• Most -Advanced Curriculum - We have the latest curriculum in industry that is updated regularly.
Get Joint Certification from Google, Bing, Hubspot & Digital Payout
(1 Training Program - 11 Certifications)
1. 6 Adwords Certifications:
To become Adwords Certified, you’ll need to pass the Adwords Fundamental exam and one of the other
Adwords exams. Digital Payout will prepare you.
 Adwords Fundamental  Search Advertising
 Display Advertising  Video Advertising
 Shopping Advertising  Mobile Advertising
2. Bing Cerftification 3. Google Analytics Certification
4. Hubspot Inbound Certification 5. Industry Recognized Digital Payout Certification
Theory/
Lectures
Small
Batches
More
Practical
Less
Theory
Theoretical
Knowledge
Practical
Knowledge
Assignment
Live
ExperienceComplete
Knowledge
Case
Studies
11

12. B 941, 1st Floor, Near Shastri Nagar Metro Station, Gate no 2,
Shastri Nagar, Delhi 110052
Customer Support : 9212144112 | 9310044112
info@digitalpayout.org