Brightcove Inc. discusses the challenge posed by ad blockers and proposes server-side ad insertion (SSAI) as a solution to improve ad delivery and revenue. SSAI minimizes client-side communications, leading to a higher quality playback experience and greater engagement. Additionally, the adoption of the new VAST 4.0 standard aims to enhance data collection and user experience in ad monetization.

1. Brightcove Inc. 1
Ad Blockers are “All or Nothing”
“If we block every ad
there is, there will be no
content. That is a very
dramatic position to
take, but there’s some
truth to that.”
Lisa Valentino,
Chief Revenue Officer, Condé Nast Digital
“In my mind, it's a very
blunt instrument. And
that's why we need to be
worried.”
Sridhar Ramaswamy,
SVP Ads & Commerce, Google
“Peace required that all
ads be treated the same
— all-or-nothing...”
Marco Arment,
creator of Peace, a former top ad blocking
iOS App

2. Brightcove Inc. 2
Defeating Ad Blockers with Server-Side Ad Insertion

3. Brightcove Inc.
• Combine the benefits of server-side ad insertion with the
leading player service for desktop and mobile
• Defeat ad blockers and achieve higher ad delivery and
revenue across platforms
• Ensure highest quality playback experience by minimizing ad
error rates and breakage
• Extend reach and increase inventory by delivering mid-rolls
• Enhance engagement and monetization through client-side
interactivity - countdown timers, trick play, companion ads, and
more
• Deliver a TV-like quality experience
3
Defeat Ad Blockers. Optimize Ad Delivery. Maximize Revenue.
TM

4. Brightcove Inc. 4
The Time is Now for SSAI
Support for Universal
Ad ID = better data
collection
Server-side
tracking
Focus of new VAST
4.0 spec to align
industry support
Conditional ad
declarations = better
user experience and
ad yield

5. Brightcove Inc. 5
• Server-side ad insertion (SSAI) defeats ad blockers by
limiting the communication between client-side players,
ad servers and CDNs.
• You need a player that knows how to make the most out
of a stitched stream.
• VAST 4.0 is going to standardize the use of SSAI within
the industry and Brightcove is at the leading edge of
demonstrating the efficacy of this important spec.
Learn more at brightcove.com/media
3 Takeaways