This document discusses optimizing a company's digital marketing for the mobile environment. It covers evaluating a company's mobile website and optimizing content for mobile screens. It also discusses using social media effectively on mobile platforms to engage customers and gain their permission for mobile marketing communications like text messages, emails, and apps. The goal is to provide customers with a seamless experience across all digital touchpoints and devices.

1. UNTETHERING YOUR DIGITAL
MARKETING:
CROSSING THE MOBILE DIVIDE
Infinity Marketing Group An industry leading, full service ((m))Agency

2. Step1-Evaluating your mobile presence

3. Mission Critical:
Why your website is no longer enough

4. Life on the small screen: Optimize your
digital content for mobile delivery

5. Pass the customers first test:
Presentation & Navigation Experience

6. Enliven the new conversation

7. Social Media Tango: Let us handle it
¨ Social Media Presence: Provide the customer their
preferred choice of venue for interaction
¨ Social Media Reach: Be omnipresent
¨ Play by the unwritten rules.
¨ Make engaging worth their while, every time.
¨ Keep it Relevant to the target.
¨ The persuasion for opt-in marketing mediums: a sacred
promise- the initial permission is the most crucial
message and offer you ever design and deliver upon.

8. Text (sms) marketing

10. Moblile optimized email marketing

11. Risk Being Bold: Apps for Exposure

12. Cement your customers experience:
Service Driven Apps