Counseling is a helping profession that provides a unique and needed service to clients. Counselors receive specialized training and licensure to help clients by establishing trust, actively listening without bias, and helping clients gain a deeper understanding of their issues. The fundamental basis of counseling is understanding client characteristics and needs as well as the societal environment that shapes them. As professionals, counselors must commit to ongoing training, research, and adhering to legal and ethical guidelines to advance the profession and best serve clients.