What is Social Media?
Interesting Statistics

•Social Networks and Blogs are now the fourth most popular online
activity, ahead of personal emai...
Are Seniors Using Social Media?



                                  Seven percent
                                  of on...
How Seniors & ACIs Engage Social Media




Source: Forrester's North American Media & Marketing Online Survey, Q2 2007, 50...
Examples of Seniors and
Senior Living Communities
Using Social Media
Never too Late!

Blog by resident
of The Clare at
Water Tower in
    Chicago
Blogging support
     group
Ecumen

Changing
  Aging
Corporate
 Blog Site
Twitter updates
posted on home
page of community
web site
What are they saying on Twitter?

gadget boy: Went swimming with Jack and Denise in the indoor pool
was closed due to rain...
Strategic Objectives


•Listen and monitor online discussions

•Leverage existing knowledge

•Generate conversation

•Prov...
Benefits of Social Media

•Increase awareness

•Tell a community’s story

•Educate the public

•Facilitate a forum

•Enhan...
Social Media as a Public Relations Tool



•Builds Credibility

•Establishes community/organization as a resource

•Builds...
Top Techniques to be Successful


•Keep content fresh and timely

•Content should be transparent; no “marketing speak”

•S...
So How Do I Get Started?
Senior Living & Social Media: Is it Time to Tweet?
Senior Living & Social Media: Is it Time to Tweet?
Senior Living & Social Media: Is it Time to Tweet?
Senior Living & Social Media: Is it Time to Tweet?
Senior Living & Social Media: Is it Time to Tweet?
Senior Living & Social Media: Is it Time to Tweet?
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Senior Living & Social Media: Is it Time to Tweet?

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A GlynnDevins webinar that discusses social media as it relates to the field of senior living.

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Senior Living & Social Media: Is it Time to Tweet?

  1. 1. What is Social Media?
  2. 2. Interesting Statistics •Social Networks and Blogs are now the fourth most popular online activity, ahead of personal email (source: Nielson Online) •Facebook has more than 200 million users; 100 million log on at least once every day (source: Facebook) •Twitter had more than 7 million unique visitors in February 2009, up 1,382% over a year ago (source: Nielson NetView) •LinkedIn has over 41 million users; executives from all Fortune 500 companies are LinkedIn members (source: LinkedIn)
  3. 3. Are Seniors Using Social Media? Seven percent of online adults have a social networking site profile (source: Pew Internet & American Life Project)
  4. 4. How Seniors & ACIs Engage Social Media Source: Forrester's North American Media & Marketing Online Survey, Q2 2007, 5002 respondents.
  5. 5. Examples of Seniors and Senior Living Communities Using Social Media
  6. 6. Never too Late! Blog by resident of The Clare at Water Tower in Chicago
  7. 7. Blogging support group
  8. 8. Ecumen Changing Aging Corporate Blog Site
  9. 9. Twitter updates posted on home page of community web site
  10. 10. What are they saying on Twitter? gadget boy: Went swimming with Jack and Denise in the indoor pool was closed due to rain. Gotta love retirement communities. ;) CathyMuskal: Previewed condos today in a senior living community with pool and clubhouse. Wow! These seniors know how to live! lindsaymallen: @laermer "My grandma was just elected president of her 'senior community.' She's officially the head prune now." LOL :) RichBSlim: New Lifecare Senior Living Community Coming to Bonita Springs http://bit.ly/13szwU (expand )
  11. 11. Strategic Objectives •Listen and monitor online discussions •Leverage existing knowledge •Generate conversation •Provide insight •Use social media as an additional public relations tool
  12. 12. Benefits of Social Media •Increase awareness •Tell a community’s story •Educate the public •Facilitate a forum •Enhance online marketing
  13. 13. Social Media as a Public Relations Tool •Builds Credibility •Establishes community/organization as a resource •Builds relationships with media •Added awareness about community/organization
  14. 14. Top Techniques to be Successful •Keep content fresh and timely •Content should be transparent; no “marketing speak” •Share thoughts, ideas •Encourage conversation, be flexible •Tell stories; use pictures and video
  15. 15. So How Do I Get Started?

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