Виктория Игнатьева (Weborama) - Директор по работе с клиентами
Тема: Опыт трекинга и аналитики мобильного видео-трафика
Тезисы:
- Cookie- и People-based подходы
- Опыт размещений и аналитики
- Мобильные Rich Media
5. Алексей Евсеев (Go Mobile)- Исполнительный директор
Тема: «Подготовка рекламной кампании к запуску – более 50% успеха размещения»
Тезисы:
- Настройка аналитики для мобильного сайта/приложения
- Нон-медия работы. ASO/рейтинг приложения/адаптация сайта
- Плохие примеры. Как НЕ надо делать
- Хорошие примеры. Как желательно сделать
В презентации рассмотрены основные тренды в сфере SEO 2015:
Мобильное юзабилити сайта
Повышение сложности работы со ссылками
Поведенческие факторы
Рост влияния коммерческих факторов
Повышения роли качества контента
Виктория Игнатьева (Weborama) - Директор по работе с клиентами
Тема: Опыт трекинга и аналитики мобильного видео-трафика
Тезисы:
- Cookie- и People-based подходы
- Опыт размещений и аналитики
- Мобильные Rich Media
5. Алексей Евсеев (Go Mobile)- Исполнительный директор
Тема: «Подготовка рекламной кампании к запуску – более 50% успеха размещения»
Тезисы:
- Настройка аналитики для мобильного сайта/приложения
- Нон-медия работы. ASO/рейтинг приложения/адаптация сайта
- Плохие примеры. Как НЕ надо делать
- Хорошие примеры. Как желательно сделать
В презентации рассмотрены основные тренды в сфере SEO 2015:
Мобильное юзабилити сайта
Повышение сложности работы со ссылками
Поведенческие факторы
Рост влияния коммерческих факторов
Повышения роли качества контента
John Dillon, VP and CMO of Akamai, discusses the evolving eCommerce market environment and opportunities and challenges for businesses. He outlines how Akamai delivers around 30% of global web traffic and enables over $250 billion in annual eCommerce. He then discusses best practices for businesses, including measuring customer experiences, optimizing performance across different situations, and securing their online presence from security threats to improve performance and grow revenue opportunities.
This document discusses the retail business in Myanmar and provides details about KAY MART, a convenience store chain with 3 outlets. It outlines KAY MART's history, organization structure, product offerings, vision, mission, and challenges faced in the retail business sector in Myanmar such as a lack of trained manpower, price competition from supermarkets, and difficulties with inventory management without technology. The document also proposes strategies for KAY MART to sustain its business through customer relationship management, effective store layouts, training programs, and a focus on innovation.
Women entrepreneurs in South Asia face significant barriers to fully participating in the economy and accessing markets. They are underrepresented in the labor force, concentrated in lower-skilled jobs and sectors, and face wage discrimination. Removing barriers could boost economic growth substantially. Key challenges for women include access to information, cultural and social norms that limit mobility and interactions, lack of suitable business premises, and inadequate training and support for marketing. Regional cooperation and reducing non-tariff barriers are also important to expand market access for women entrepreneurs across South Asia.
The document discusses the Afghan Businesswomen Association (ABA), an organization formed to help Afghan businesswomen. The ABA works to promote and introduce Afghan women-owned companies' products worldwide. It has over 230 active members and helps businesswomen through various programs, including agribusiness support, finding markets for products, and business development services. The ABA also runs advocacy, literacy, and education programs to help disadvantaged women and girls in rural Afghanistan.
The document outlines rules for an English class. It instructs students to read about democratic classroom environments, then individually write 5 class rules and share them in teams. As a team, students are asked to compile the rules and be prepared to share them. They should also discuss whether rules are important and how a society without rules might function. Finally, students are to upload their team's rules to a class website.
Joni Lehtonen - transformation from equipment sales towards performance busin...Mari Halliksaar
Tieto is a Nordic IT services company that has been transforming from equipment sales to performance-based businesses. It provides full life-cycle IT services to private and public sectors. Manufacturing is one of Tieto's key industries, with over 400 manufacturing customers and 1200 annual projects. Tieto helps manufacturers optimize operations through business transformation enabled by technology, real-time supply chain orchestration, and generating more value from industrial services and digital assets. The presentation discusses Tieto's offerings in industrial internet and industrial services.
John Dillon, VP and CMO of Akamai, discusses the evolving eCommerce market environment and opportunities and challenges for businesses. He outlines how Akamai delivers around 30% of global web traffic and enables over $250 billion in annual eCommerce. He then discusses best practices for businesses, including measuring customer experiences, optimizing performance across different situations, and securing their online presence from security threats to improve performance and grow revenue opportunities.
This document discusses the retail business in Myanmar and provides details about KAY MART, a convenience store chain with 3 outlets. It outlines KAY MART's history, organization structure, product offerings, vision, mission, and challenges faced in the retail business sector in Myanmar such as a lack of trained manpower, price competition from supermarkets, and difficulties with inventory management without technology. The document also proposes strategies for KAY MART to sustain its business through customer relationship management, effective store layouts, training programs, and a focus on innovation.
Women entrepreneurs in South Asia face significant barriers to fully participating in the economy and accessing markets. They are underrepresented in the labor force, concentrated in lower-skilled jobs and sectors, and face wage discrimination. Removing barriers could boost economic growth substantially. Key challenges for women include access to information, cultural and social norms that limit mobility and interactions, lack of suitable business premises, and inadequate training and support for marketing. Regional cooperation and reducing non-tariff barriers are also important to expand market access for women entrepreneurs across South Asia.
The document discusses the Afghan Businesswomen Association (ABA), an organization formed to help Afghan businesswomen. The ABA works to promote and introduce Afghan women-owned companies' products worldwide. It has over 230 active members and helps businesswomen through various programs, including agribusiness support, finding markets for products, and business development services. The ABA also runs advocacy, literacy, and education programs to help disadvantaged women and girls in rural Afghanistan.
The document outlines rules for an English class. It instructs students to read about democratic classroom environments, then individually write 5 class rules and share them in teams. As a team, students are asked to compile the rules and be prepared to share them. They should also discuss whether rules are important and how a society without rules might function. Finally, students are to upload their team's rules to a class website.
Joni Lehtonen - transformation from equipment sales towards performance busin...Mari Halliksaar
Tieto is a Nordic IT services company that has been transforming from equipment sales to performance-based businesses. It provides full life-cycle IT services to private and public sectors. Manufacturing is one of Tieto's key industries, with over 400 manufacturing customers and 1200 annual projects. Tieto helps manufacturers optimize operations through business transformation enabled by technology, real-time supply chain orchestration, and generating more value from industrial services and digital assets. The presentation discusses Tieto's offerings in industrial internet and industrial services.
9. - 6% трафика с планшетов и
мобильных устройств
- Меньше просмотров на посещение,
чем с десктопа
- HTML5 эмбеды не всегда хорошо
работают
- Адаптивная верстка важна
11. - Гораздо менее
развитая взаимосвязь
приложений, чем в вебе
- Традиционные
механики виральности
плохо работают
- Развитие специфичных
для мобильных
устройств форматов
контента