Manish has over 10 years of experience in product management and strategy roles. He has worked at startups like Foolhardy and un[travel], where he led teams to build and launch several digital products. Some of his accomplishments include shipping the first version of an online trip customization platform that raised $1M in seed funding and acquired over 40k customers. He also developed tools like an automated PDF itinerary generator and sustainable impact tracking metrics that improved customer metrics like engagement and lifetime value. Currently, he works as Head of Product at un[travel] where he drives B2C and B2B product strategy across Europe.

1. Manish’s Product Portfolio

2. About
Manish
2013
2013
2015
2016
2017-18
2019
2019-20
2020
Google
PepsiCo
Masters from
UCD Smurfit
Non-Profits
HackAccess (Ireland)
Spurgeons (UK)
CEO & Co-founder
Foolhardy
40-member team
Collaborated with
Product Manger
un[travel]
Head of Product
GPA: 3.93
Shipped major 4
products & led their
vision, mission and
roadmap across
Asia
$10k
First funding
Collaborated with UX team &
offshore engineering team
from Japan
$1M
Seed funding
Shipped first product
D-I-Y trip itinerary
customisation
platform (B2C)
Led and built a
product & growth
team from scratch
Consulted GoDaddy’s
Global CEO, CPO, CXO’s
for product strategy &
launch roadmap for SMBs
in India
Pronunciation:
Man-eee-sh
Dublin
Opened new office in Tokyo
60+ employees, 40k+ customers, 35+ countries
Acquired by
un[travel]
Awarded
“Entrepreneur of the Year”
Youngest board member in the company
un[travel]
Worked as a Student
consultant for:
Jessica Graaf
Technical
Product Manager
Drove B2C product
strategy across Europe
and acquired 1M+ active
customers to the platform
Built a B2B SaaS based
subscription product
€10M revenue in 8 months

3. UI Sketching
Wireframes
Prototypes
User Journey
Usability Testing
UAT
RestAPIs
Database
XML Output
Caching
CMS
management
Drive conversion
rates
Company: un[travel]
UX
Business
Tech
My
Role
1st Product
Product: Real-time DIY end-trend trip customisation engine
CMS (Umbraco) > .NET > SQL > Windows Dedicated Server
-First 500 paid customers in 3 months
Results:
-Got featured “Most Innovative Travel Startup” by Silicon India
-Acquired $1M seed funding from Japanese investors
Click on the play button to view the user journey
| B2C

4. UAT
Testing
Company: un[travel]
UX
Business
Tech
My
Role
UX Optimisation
Product: Product-market fit of first version of the product with
feature enhancements in UX, content and SEO optimisation
A/B Testing
Prototyping
Journey Mapping
UI Sketching
Wireframes
Usability testing
Increase organic traffic
Increase online sales
Valuable
Usable
Weather API
Currency API
GoogleMaps API
JSON Form Field
Input Designs
Results:
• Increase in organic traffic by 500%
• Increase in online conversation rate from 3% to 10%
• Reduction in CAC by 70%
• Increase in retention rate by 2X
Agile Development
| B2C

5. RestAPIs
UAT
AWS
.Net
jQuery
Angular JS
XML & JSON
Company: un[travel]
UX
Business
Tech
My
Role
Product: Automated designed PDF Itinerary Generator
(productivity tool for travel companies)
- Multilingual, Chat, Live route tracking, Payment Gateway
- Preview and Build > Customise > Send PDF itinerary
Valuable Feasible
Usable
A/B Testing
User Research
UI Sketching
Wireframes
Prototypes
User Journey
Usability Testing
Results:
• Reduction in avg. response time from 18hrs to 3hrs
• Queries handled by agent increased from 4 to 18 per day
• Additional subscription revenue of $1.5M within first year
• Increase in monthly recurring revenue by $2M within 18 months
| B2B
Booking Tool
Agile/ Scrum

6. Company: un[travel]
UX
Business
Tech
My
Role
Unique Product
Product: Sustainable (social, environmental and economic)
impact metric tracking & progress bar on:
- Trip customisation platform
- Accommodation
- Activities
- Customer Profile Page
Valuable Feasible
Usable
Activity components
Main Customisation Platform
CX Profile Page
User surveys
Research
Focus Groups
JavaScript
React
jQuery UI
React.JS
React
Results:
• Increase in engagement by 40%
• Increase in average transaction size per user by 20%
• Increased CLV by $200
| B2C

7. Company: Jessica Graaf
Virtual Try-on
Product: Developed an interactive AR/ VR using FB Spark
AR SDK for a virtual try-on tool with socially integrated UX
which boosted conversion rate from 1.8% to 12%
x
Virtual Try-on
while user
journey to
purchase or cart
AR/ VR eCommerce Product Try-on Tool (Fashion)
Support via Shopify, FB Spark SDK AR Tools
+
Built this on Android, iOS, Webapp, especially to increase
interactive and engaging user journey. It uses improved
facial recognition, machine learning, and 3D modelling.
• Increase in engagement by 80% in a month
• Time on site by 40% in a month
• Increase in Conversion rate 12% from 7%
Try before you buy.
1. Product 2. Shopping 3. Purchase
With AR/VR Try-on
interface design (UI)
Results:
I designed this tool alone end-to-end from ideation >
wireframes > prototype > MVP > Testing > Launch >
Analyse Again
| B2C

8. Side Projects
Individual Contributor
Copyrighted projects for clients

10. The new logo will further align toward the latest big idea of -
"Freshness delivered with smiles". Moreover, the 'shape' of a new
label will be in the form a "smile" - a semi-circular shape.
“Inspired by the sun on Fyffes iconic logo”
Blog Page
Products Page Home Page
Customer Journey Wireframes
Branding & Growth |

11. Add to Cart
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01. Discovery
Product
Bundling
Option
Reviews
Product
Gallery
Categories &
Filters
UGC &
Social UX
02. Checkout
Subscription Model Cross-Selling & Up-selling
Bundles & customisation
03. Customer Profile
Focus on sustainability
subscription adoption
Localisation & personalisation
Adding “Feel Good” factor across UX
• The project was developed for UK & Ireland market 2021
• Conducted user research, developed product features &
Go-to-market based on user insights for 3-months
• Created wireframes and prototypes for PepsiCo
Awarded by PepsiCo’s President & leadership team

12. Results:
Reduced churn rate from 30% to 10%
with 10,000+ new user signups at
hospitals, clinics & service centres
(clients: Apple, Xiaomi)
Product:
Prediction engine for a queue management
Native app for iOS and Android
Tech:
Ruby on Rails, C#, Java, Python, Mongo DB

13. Design Process: Drove development of low-cost,
high-impact agile integrated MVP solution in an
existing app using APIs, Chat, & OCS feature for
Dublin Airport to enhance accessibility
• Developers
• UX
• Designers
• Business & Marketing
• Product Managers
Design Process
Company: Dublin City Council
Google
Collaboration with:

14. Thank you
This is based on 6-month user research by closely
analysing personas, it took total 11 months to
finish this hand-drawn caricature.
Note: It’s not related to Digital Product Portfolio
but this something I made after a lot of user
research and interviews in 2011 (10 years old) as a
project to empathise and discover every students’
life in my university for my newspaper. It shows
my ability to invent on behalf of my target users
and listening to what isn’t directly said by users. © Manish Chandra Singh 2021