5. MOVIES (STREAMERS)
Approx. 80 MILL.
Netflix 44
Hulu 5
iTUNES 20
Amazon Prime 10
U.S. Paid Digital Content Subscribers
6. MOVIES (STREAMERS)
Approx. 80 MILL.
Netflix 44 + Hulu 5 +
iTUNES 20 +
Amazon Prime 10
SPORT
MLBAM 3+ million
Fox Soccer + Gol TV
+ ESPN (n.a)
DIGITAL NEWS
The NYT 727,000
The WST 903,012
MUSIC
Pandora One 2.5
mill
Spotify 1 + iTunes
Radio 1
U.S. Paid Digital Content Subscribers
7. Likelihood to pay
Preferred content by screen
Tablet Smartphone PC o laptop On TV
Movies
TV Shows
UGC (YouTube)
News
Music videos
Short videos clips
UGC
Full-length movies
(72%)
Live content (68%)
L. Corredoira/S. Sood
Data from Accenture, DigitalSmith and eMarketer
8. 0%
5%
10%
15%
20%
25%
30%
35%
40%
Types of Content Streamed by US Mobile and Tablet Video
streamers (January 2013)
Celullar owners Tablet owners
eMarketer.com/ Rovi Corporation / Consumer Mobile Streaming Survey, 2013
15. Pricing
Entertainment Price in the U.S.
1 movie ticket at the theatres $15 (8.35 AVERAGE)
1 movie rental at iTunes or Amazon Prime From $2.99 to 6.99
1 month Netflix $7.99 (2 screens, 6 dev) $11.99 (4 screens)
1 movie purchase iTunes or Amazon (HD or not) From $6.99
1 weekly premium FTimes $10.95
1 weekly online NYTimes $3.45
Figure 18: L. Corredoira, S. Sood
16. Payment models
NEWS SERVICES TYPES
Transactional
A la carte
Micropayments
Subscription models
(Occasional or sporadically readers)
Per issue
Per news
Per day
(Readers)
Paper + free online
Only paper online
Premium content :
- online + special newsletters
- online + music + video
Figure 19: L. Corredoira
20. Bundling
Why not?
Free with a Phone Plan
- 1 year of LA Times
- 30 ebook
- A magazine per month
- Access to database for kids
21. If the newspaper industry had theme
music in 2013, it might use “Been down
so long it looks like up to me” the much-
recycled line from a 1920s blues song.
(Edmons, Guskin, Mitchell and Jurkowitz from the
Pew Internet Research Center)