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  1. 1. Austin, April 04 A. Heinonen 1 BEST REGARDS FROM TAMPERE!
  2. 2. COMMENTS ON ONLINE JOURNALISM IN NORDIC COUNTRIES 5th International Symposium on Online Journalism University of Texas at Austin April 16-17, 2004 Ari Heinonen
  3. 3. Austin, April 04 A. Heinonen 3 map©EC • 25 mill. people in 5 countries • biggest media companies < 2 000 mill. euros
  4. 4. Austin, April 04 A. Heinonen 4 MEDIA LANDSCAPE • newspaper region • public service broadcasting strong • new media region NEWSPAPER CIRCULATION /1000 INHABITANTS 2002 705 655 532 509 333 164 0 200 400 600 800 Norway Japan Finland Sweden Germany France INTERNET HOSTS /1000 INHABITANTS 2002 197 171 105 83 68 58 0 50 100 150 200 250 Iceland Finland Denmark Sweden Norway EU average
  5. 5. Austin, April 04 A. Heinonen 5 1. RICH ONLINE SCENE… search breaking news discussion newsletter
  6. 6. Austin, April 04 A. Heinonen 6 …RICH ONLINE SCENE
  7. 7. Austin, April 04 A. Heinonen 7 2. QUEST FOR REVENUES • advertising? – banners up 17% (SWE), – online up 14% (FIN) • contents? – news – pdf – mobile – archive
  8. 8. Austin, April 04 A. Heinonen 8 3. MULTIPLE MEDIA PUBLISHING multiple media news-desk ”multi- skilled operative”
  9. 9. Austin, April 04 A. Heinonen 9 ”INTERIM ASSESSMENT” • online is every-day, scene is rich • quest for revenues dominates, prospects look positive • how to proceed beyond re-cycling to innovative online storytelling?
  10. 10. Austin, April 04 A. Heinonen 9 ”INTERIM ASSESSMENT” • online is every-day, scene is rich • quest for revenues dominates, prospects look positive • how to proceed beyond re-cycling to innovative online storytelling?

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