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Austin, April 04 A. Heinonen 1
BEST REGARDS FROM TAMPERE!
COMMENTS ON
ONLINE JOURNALISM IN
NORDIC COUNTRIES
5th International Symposium on Online Journalism
University of Texas at Austin
April 16-17, 2004
Ari Heinonen
Austin, April 04 A. Heinonen 3
map©EC
• 25 mill. people in 5
countries
• biggest media companies
< 2 000 mill. euros
Austin, April 04 A. Heinonen 4
MEDIA LANDSCAPE
• newspaper region
• public service
broadcasting strong
• new media region
NEWSPAPER CIRCULATION
/1000 INHABITANTS 2002
705 655
532 509
333
164
0
200
400
600
800
Norway Japan Finland Sweden Germany France
INTERNET HOSTS
/1000 INHABITANTS 2002
197
171
105 83 68 58
0
50
100
150
200
250
Iceland Finland Denmark Sweden Norway EU
average
Austin, April 04 A. Heinonen 5
1. RICH ONLINE SCENE…
search
breaking
news discussion
newsletter
Austin, April 04 A. Heinonen 6
…RICH ONLINE SCENE
Austin, April 04 A. Heinonen 7
2. QUEST FOR REVENUES
• advertising?
– banners up 17% (SWE),
– online up 14% (FIN)
• contents?
– news
– pdf
– mobile
– archive
Austin, April 04 A. Heinonen 8
3. MULTIPLE MEDIA
PUBLISHING
multiple media
news-desk
”multi-
skilled
operative”
Austin, April 04 A. Heinonen 9
”INTERIM ASSESSMENT”
• online is every-day, scene is rich
• quest for revenues dominates, prospects
look positive
• how to proceed beyond re-cycling to
innovative online storytelling?
Austin, April 04 A. Heinonen 9
”INTERIM ASSESSMENT”
• online is every-day, scene is rich
• quest for revenues dominates, prospects
look positive
• how to proceed beyond re-cycling to
innovative online storytelling?

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Comments

  • 1. Austin, April 04 A. Heinonen 1 BEST REGARDS FROM TAMPERE!
  • 2. COMMENTS ON ONLINE JOURNALISM IN NORDIC COUNTRIES 5th International Symposium on Online Journalism University of Texas at Austin April 16-17, 2004 Ari Heinonen
  • 3. Austin, April 04 A. Heinonen 3 map©EC • 25 mill. people in 5 countries • biggest media companies < 2 000 mill. euros
  • 4. Austin, April 04 A. Heinonen 4 MEDIA LANDSCAPE • newspaper region • public service broadcasting strong • new media region NEWSPAPER CIRCULATION /1000 INHABITANTS 2002 705 655 532 509 333 164 0 200 400 600 800 Norway Japan Finland Sweden Germany France INTERNET HOSTS /1000 INHABITANTS 2002 197 171 105 83 68 58 0 50 100 150 200 250 Iceland Finland Denmark Sweden Norway EU average
  • 5. Austin, April 04 A. Heinonen 5 1. RICH ONLINE SCENE… search breaking news discussion newsletter
  • 6. Austin, April 04 A. Heinonen 6 …RICH ONLINE SCENE
  • 7. Austin, April 04 A. Heinonen 7 2. QUEST FOR REVENUES • advertising? – banners up 17% (SWE), – online up 14% (FIN) • contents? – news – pdf – mobile – archive
  • 8. Austin, April 04 A. Heinonen 8 3. MULTIPLE MEDIA PUBLISHING multiple media news-desk ”multi- skilled operative”
  • 9. Austin, April 04 A. Heinonen 9 ”INTERIM ASSESSMENT” • online is every-day, scene is rich • quest for revenues dominates, prospects look positive • how to proceed beyond re-cycling to innovative online storytelling?
  • 10. Austin, April 04 A. Heinonen 9 ”INTERIM ASSESSMENT” • online is every-day, scene is rich • quest for revenues dominates, prospects look positive • how to proceed beyond re-cycling to innovative online storytelling?