Role of Internet in Media Consumption


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Role of Internet in Media Consumption

  1. 1. Role of Internet in Media Consumption <ul><li>We are in a whole new i-world! </li></ul>By: Jagruti Saxena CMX Batch 2010 MICA
  2. 2. Social media & internet Films & internet internet & culture Internet growth drivers future trends
  3. 3. 3,808,070,503 estimated 2009 population for Asia 764,435,900 Internet users and 20.1% penetration rate as of December 31, 2009 149,515,326 broadband Internet connections in Asia as of June 30, 2009 Internet Penetration in Asia Ref:
  4. 4. 1,156,897,766 population ('09) - Area: 3,166,944 sq km 81,000,000 Internet users as of Nov/08, 7.0% penetration, per ITU 5,280,000 broadband Internet connections as of June/09, per TRAI Internet Penetration in India Ref:
  5. 5. Social media & internet
  6. 6. How social are we? * source: ComScore
  7. 7. Social Media & the Internet - Consuming trends <ul><li>Piracy - Social network users offer the prospect of becoming a major new affiliate sales channel driven by pirates 63% of whom are interested in making money by selling music (36% for movies) to their friends via their profile (2009 Digital Entertainment Survey, UK) </li></ul><ul><li>The rise of ‘Water Cooler Culture’ - news driven by people who are slacking off at work and surfing the Internet </li></ul><ul><li>‘ Cyber-balkanization’ - search, read & download what interests you! </li></ul>
  8. 8. Is Internet changing the Way we Consume Information? <ul><li>Competition vs Quality - More people are impatient to cut to the chase and ready to consume data less verified. Doesn’t matter who’s talking or selling! </li></ul><ul><li>Brain-drain - Online research vs. original thinking </li></ul><ul><li>The End of Authorship (?) - books to blogs </li></ul><ul><li>The End of Culture (?) - Web is killing the old media, we face a situation in which culture is effectively eating its own seed stock </li></ul>
  9. 9. Tweet to get your music!
  10. 10. Films & Internet
  11. 11. Digital technologies influencing consumption trend <ul><li>Film catalogues are introduced in iTunes Stores </li></ul><ul><li>Disney was the first company that offered full length TV programs for purchase on iTunes </li></ul><ul><li>The producers of games consoles are also trying to move into film downloads. When connected to the internet, Microsoft’s Xbox 360 or Sony’s PlayStation 3 already offer catalogues of films </li></ul><ul><li>Sony has registered more than 380 million downloads (free and paid) through the online PlayStation Network service of its PS3 console (as of 2009) </li></ul><ul><li>On-demand DVD manufacturing service proposed by Warner for its film library, film downloads to SD memory cards as announced by MOD Systems and Toshiba, or a new cable connecting iPods and and HD TV sets announced by Apple, show that the challenges of distributing films through new digital technologies are greater than ever </li></ul><ul><li>Piracy is estimated to cost the Indian film industry about USD 1 billion a year (FICCI) </li></ul>
  12. 12. Internet & Culture
  13. 13. Internet is reshaping culture, Politics & Society <ul><li>Fragmenting news articles, novels and record albums </li></ul><ul><li>Emphasizing immediacy and real-time responses </li></ul><ul><li>Increasing the flood of data and information permeating our lives </li></ul><ul><li>Blogging and partisan political Web sites are putting pressure on subjectivity </li></ul><ul><li>The blurring of news and entertainment </li></ul><ul><li>A growing polarization in national politics </li></ul><ul><li>A deconstructionist view of literature (which emphasizes a critic’s or reader’s interpretation of a text, rather than the text’s actual content) </li></ul>
  14. 14. Internet growth drivers
  15. 15. Innovation drivers of usage Growth <ul><li>Broadband / VoIP </li></ul><ul><li>Mobile </li></ul><ul><li>Search </li></ul><ul><li>User generated content (RSS, blogs, reviews, video, images, audio, etc.) </li></ul><ul><li>Music </li></ul><ul><li>Payments </li></ul><ul><li>Interactive entertainment </li></ul>...leading to ‘User Experience’ & ‘Personalisation’ with more affective targeting
  16. 16. Future trends
  17. 17. Future trends - Impact on Business <ul><li>FILMS: End of Multiplexes? - Movie hall experience at home with free downloads and home theatres ..... Welcome to Internet Premier Nights! </li></ul><ul><li>INTERNET: Value added services offered by the internet softwares - eg: keeps track of my past selections and recommends which movie to download, which restaurant to visit, and perhaps which outfit to choose! - Yahoo! advertising tie-ups with Maruti, Pepsi, Tata Docomo, etc. - Go Wi-Fi ! </li></ul><ul><li>TELEVISION: TV-PC integration - TV with internet connection Live TV on your mobile handset </li></ul><ul><li>RADIO: Radio goes on the internet </li></ul><ul><li>MOBILE: “i-school” - gift a cool “i-sCOOL” handset to your kid and he can download his lessons! </li></ul><ul><li>Graphic novels on cell phone & ipods ...and the future knows no boundary! </li></ul>