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Domingo

ISOJ 2007

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Domingo

  1. 1. Four Dimensions of Journalistic Convergence A preliminary approach to current media trends at Spain David Domingo University of Iowa
  2. 2. Convergence dimensions  Integrated production  Multiskilled professionals  Multiplatform delivery  Active audience
  3. 3. Research design  Explorative sample of 58 Spanish media companies (+200 media outlets)  Criteria: exploring convergence, any size (local to national)  Parameters coded by researchers based on corporate info and interviews with news editors
  4. 4. Journalistic convergence dimensions in Spanish media 35 36 51 22 0 10 20 30 40 50 60 Integrated production Multiskilled professionals Multiplatform delivery Active audience
  5. 5. Integrated production  Three main strategies:  Collaboration of independent newsrooms  Coordination of separate newsrooms  Integration in one multimedia newsroom
  6. 6. Integrated production 23 20 7 8 0 5 10 15 20 25 None Collaboration Coordination Integration
  7. 7. Multiskilled professionals  Aspects we analyzed:  Media, issue and technical multiskilling  Different degrees of intensity  Training for multiskilled professionals?
  8. 8. Multiskilled professionals 23 18 11 36 0 5 10 15 20 25 30 35 40 Media Issue Technical Total cases
  9. 9. Multiplatform delivery  Distribution strategies:  Independent content in each medium  Scarce content exchanges  Automatic repurposing  Manual repurposing  Coordinated multiplatform production
  10. 10. Multiplatform delivery Just this form Combined with other forms Total Independent content for each medium 7 - 7 Scarce content exchanges among media 6 7 13 Automatic repurposing of content from one medium to others 23 10 33 Repurposing of content made by journalists 10 4 14 Coordinated production of content for multiple media by journalists 6 3 9
  11. 11. Active Audience  Explored opportunities for audience involvement in news commentary or production (not just forums or polls)  Webs concentrate active audience services
  12. 12. Active Audience 5 11 7 16 10 4 5 4 22 0 5 10 15 20 25 Audience interviews Comments on news Comments in op-ed articles Journalists blogs User- submitted photos User- submitted videos Audience blogs Audience news Total cases
  13. 13. Discussion  Journalistic convergence is diverse, our conceptual proposal is comprehensive  Spanish media facing convergence are modest in their exploration  Local media tend to develop integration and multiskilling  National media tend to develop multiplatform and active audience
  14. 14. Thank you! David Domingo david-domingo@uiowa.edu

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