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Chaofan Zhu
Chaofan Zhu
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Chapter 17 Designing and Managing Integrated Marketing Zhu , Chaofan (James) Dec.13.2010
1.How many major modes of marketing communication mix? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Communication Mixes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Counts the Marketing Communication Mixes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How many major modes of marketing communication mix? ,[object Object],[object Object],[object Object],[object Object],[object Object]
2.To select the correct sequence for Macromodel of the Communication Process ,[object Object],[object Object],[object Object],[object Object]
Correct Sequence of Macromodel of the Communication process ,[object Object]
Sequence in the Chart
2.To select the correct sequence for Macromodel of the Communication Process ,[object Object],[object Object],[object Object],[object Object]
3.Select the hierarchy-of-effects in marketing communications. ,[object Object],[object Object],[object Object],[object Object],[object Object]
The model of Hierarchy-off-Effects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chart of the Models
3.Select the hierarchy-of-effects in marketing communications. ,[object Object],[object Object],[object Object],[object Object],[object Object]
4.Which is not following is not Nonpersonal Communication Channels? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nonpersonal Communications in 4 Channels ,[object Object],[object Object],[object Object],[object Object]
Concepts of Nonpersonal Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]
4.Which is not following is not Nonpersonal Communication Channels? ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. True and false ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Correct Concept ,[object Object]
Communicators VS esteem of audience ,[object Object],[object Object]
5. True and false ,[object Object],[object Object],[object Object],[object Object],[object Object]
6.What conditions NOT being considered in percentage-of-sale Method? ,[object Object],[object Object],[object Object],[object Object]
Percentage-of-Sales Method ,[object Object]
Total Marketing Communication target ,[object Object],[object Object],[object Object],[object Object]
6.What conditions NOT being considered in percentage-of-sale Method? ,[object Object],[object Object],[object Object],[object Object]
7.Fill the blank ,[object Object],[object Object],[object Object],[object Object],[object Object]
Global Adaptations ,[object Object]
Four Factors of Adaptations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7.Fill the blank ,[object Object],[object Object],[object Object],[object Object],[object Object]
8.Pick one out of four important personal selling contributions of an effectively trained company sales force ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personal selling ,[object Object],[object Object],[object Object],[object Object]
Four Important Contribution in Personal selling ,[object Object],[object Object],[object Object],[object Object]
8.Pick one of four important contributions of an effectively trained company sales force ,[object Object],[object Object],[object Object],[object Object],[object Object]
9. Which is NOT True? ,[object Object],[object Object],[object Object],[object Object]
The Cost of market-logistic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
M=T+FW+VW+S
Which is NOT True? ,[object Object],[object Object],[object Object],[object Object]
10.Ethical in Marketing Communications ,[object Object],[object Object],[object Object],[object Object]
Why Unethical? ,[object Object],[object Object]
True as True! ,[object Object]
10.Ethical in Marketing Communications ,[object Object],[object Object],[object Object],[object Object]

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10 question zhuchaofan