The document defines CSR as a company's responsibility toward the community and environment where it operates. It expresses this through pollution reduction, contributing to social programs, and adequate returns. Benefits include increased employee and customer loyalty, reputation, and productivity. The impact on business includes shareholder value, efficiency, brand value, risk management, and a license to operate. There are two types of CSR - ethical which avoids harm, and strategic which benefits both society and the company. CSR concerns tangible actions while business ethics focuses on values. The case study outlines the work of Max India Foundation which focuses on healthcare, awareness, and sustainability through various initiatives and camps over six years.

1. Presented By
JATIN BAROT
M.Com Part - I
Roll No. 02

2.  Definition
 Benefits
 Business impact of CSR
 Types of CSR
 Business Ethics Vs CSR
 Case Study on Max India Foundation

3. Business dictionary defines CSR as “ A company’s sense of
responsibility towards the community and environment
(both ecological and social) in which it operates.
Companies express this citizenship:
1. through their waste and pollution reduction processes;
2. by contributing educational and social programs and
3. by earning adequate returns on the employed resources.”

4.  Increased employee loyalty and retention.
 Increased quality of products and services.
 Increased customer loyalty.
 Increased reputation and brand image.
 Greater productivity and quality.
 Reduced regulatory oversight.
 Product safety and decreased liability.

5.  Shareholder value (changes in stock price and
dividend).
 Operational efficiency.
 Customer attraction and retention.
 Creation of brand value and reputation.
 Human capital.
 Risk management.
 Innovation.
 License to operate.

6.  Ethical CSR: It’s about the responsibility to
avoid harms or social injuries.
 Strategic CSR: It’s about firm’s social welfare
responsibilities that benefit both the
corporation and stakeholders.

7.  Ethics concerns individual actions that can be
assessed as right or wrong with reference to
moral principles whereas CSR is about the
organisations obligation to all stakeholders
and not just shareholders.
 CSR is about tangible corporate practices
while business ethics is more about the
values driving business decisions.

8.  Max India Foundation has proved its track record
after completing six years of operation in January
2014 and emerged as a role-leader in the healthcare
CSR space.
 Max India Foundation has created a niche for itself
among the CSR wings of corporate.
 The Foundation’s main focus areas are:
1. Providing quality healthcare for people of the
economically weaker section of society.

9. 2. Creating awareness on Health issues such as women’s
health, cancer, diabetes, cardiovascular diseases and
immunization of children.
3. Working towards a sustainable and eco-friendly
environment.

10.  CSR initiatives.
 The immunization program.
 Health camps.
 Artificial limbs and Polio camps.
 Work for Life Breast Cancer Awareness Event.