PresentationOn“Who Moved My Cheese?”By Soumik Mukherjee,PGDM,Sem-1,Roll No-49
IntroductionThis book was written by Dr.spencer johnson.
Published on year 1998.
Known for simplicity.The StoryOnce upon a time . . .Four little characters who ran through a maze looking for cheese to nourish them and make them happyFour Imaginary Characters
   The Mice        Sniff       Scurry  The Littlepeople (two beings as small as mice    but who look and act a lot like people)    Hem    Haw
The Story (cont.)Search for The Cheese
Sniff and ScurrySimple rodent brainsGood instinctsHem and HawComplex brainsBeliefs and emotionsactivity
Sniff and ScurryTrial and errorOften lostBumped into wallsHem and HawAbility to think and learnPerception clouded by beliefs and emotions
The Story (cont.)Routine
Sniff and Scurry
Hem and Haw

Who Moved My Cheese