This Presentation speaks of the Corporate Social Responcibilities in detail.

1. CORPORATE SOCIAL RESPONSIBILITIES (CSR)

2. AGENDA
Explanation of the Concept of
Corporate Social Responsibilities in
detail.

3. MEANING
Definition: “CSR is the obligation of the organization to serve its own interests
and those of society.” – John R. S.
Corporate social responsibility (CSR, also called corporate conscience,
corporate citizenship or responsible business) is a form of corporate self-
regulation integrated into a business model. CSR policy functions as a self-
regulatory mechanism whereby a business monitors and ensures its active
compliance with the spirit of the law, ethical standards and national or
international norms.
Philosophy Process Function End or Goal
CSR Creative social Social response
design by business
Effective and
happy society

4. FEATURES
1. Conduct Social audit
2. Arrange Public Meetings
3. Use Trained Staff
4. Use of means of communication
5. Integral part of the society
6. Obtaining collective results
7. Help the needy
8. More than the law

5. SCOPE
1. Environment
2. Energy
3. For business practices
4. Human Resources
5. Community involvement
6. Products
7. Social service
8. Progressive policies
9. Ensure ecological balance
10. Philanthropy

6. NEED
1. Brand Differentiation
2. Investment in ‘ethical brand equity
3. Brand building
4. Build brand loyalty
5. Reputation and brand attractiveness
6. Business Development
7. New markets, products and services
8. Better management and conservation of strategic assets
9. Better internal and external relationships

7. FACTORS
1. Growing expectations of social groups
2. Desire for good social image
3. Threat of strict social control
4. Introduction of professional management
5. Pressure from organised labour force(trade unionism)
6. Fast changing business environment
7. Long term benefits accepted

8. AREAS OF RESPONSIBILITY
Social
Responsibilities
of business
Customers
Employees
Society
Government
Shareholders/
Investors
Itself