The Interics Designs’ CIP Formulation Methodology involves a detailed, proven 6-step process that starts at research and ends at the brand identity launch.

1. CREATING DESIGNS THAT WORK
A MULTIDISCIPLINARY DESIGN
STUDIO
405, 408/409 Lunkad Sky Station
4th Floor, Datta Mandir Chowk,
Near HDFC Bank, Viman Nagar,
Pune - 411014, India
Phone No: +91 20-41062600
www.intericsdesigns.com
Corporate Identity
Programme
Interics Designs Pvt. Ltd.

2. Corporate identity is built in accordance with, and facilitates the attainment of
business objectives. It is usually visibly manifested by way of branding and
trademarks.
Corporate/brand identity is the most important aspect, and one of the main
pillars of an effective communication strategy.
The Interics Designs’ CIP Formulation Methodology involves a detailed, proven,
6-step process that starts with research and ends with the brand identity launch.
It ensures synergy of the corporate/ brand identity in every form of media,
regionally and globally.
Six steps to a successful CIP
• Brand Evaluation and Research
• Corporate/ Brand Positioning
• Brand Architecture
• Identity Design Creation
• Corporate/ Brand Identity Launch & Standardization across media
• Corporate/ Brand Manual Creation (CIM)
Corporate Identity Program

3. • Corporate identity is a graphic representation of an organization’s
philosophy and its corporate culture.
• Corporate identity also is a repository of the aggregate emotions of the
stakeholders towards the organization.
• Corporate identity design helps organizations answer questions like "who
are we?" and "where are we going?"
What is a Corporate Identity
Program

4. The Brand Logo

5. • Managing a strong corporate visual identity will result from increased
consistency in all communications.
• The corporate visual identity management mix should include structural,
cultural and strategic aspects.
• Guidelines, procedures and tools can be summarized as structural aspects
for corporate visual identity management.
• Corporate design – logos, uniforms, corporate colours etc.
• Corporate communication – advertising, public relations, information, etc.
• Corporate behavior – internal values, norms, etc.
Visual identity Management

6. • Name Structure
• Logotype and Graphical Elements
• Positioning Elements
• Stationery
• News Releases
• Brochures and Leaflets
• Advertisements
• Posters and Billboards
• Events and Exhibition
• Premises
• Web and Digital Media
• Products and Services
• Identity Guidelines for Distributors
• Follow-up
Standardization of all external and internal collaterals is done through
meticulous detailing for the following media peripherals:
Identity Standardization

7. Colour & Font

8. Stationery Designs

9. Leaflet and Print collaterals

10. Events & Launches

11. • Exhibitions are an important avenue to promote a brand’s Identity.
• They help new products gain visibility in a competitive market.
• We ensure the best exposure for the client’s brand identity.
Exhibition Design

12. E-Vites
Website Design Emailers
Online Presence

13. A corporate identity manual is a guidebook for all stakeholders.
Corporate Identity Manuals

14. Corporate Identity Manuals

15. A consistent environmental aesthetic is
vital for a strong corporate identity.
Environmental Branding

16. DON’T
FORGET
TO CALL
020 4106 2614 / +91 9373273322
www.intericsdesigns.com
Contact Us