The Essential Do's and Don'ts of InstagramMarketMeSuite
With MarketMeSuite’s integration of Instagram, we wanted to share some of the tips on how to best format your profile, what to post, and how to post so your business can really stand out. We’ll be giving you the do’s and don’ts of proper Instagram etiquette!
Six Things You Didn't Know You Could Do With Social AdvertisingHanapin Marketing
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some social advertising (good for you and your brand!) and maybe you're not. Either way, now is better than never to start looking into social networks and devising your strategy.
In the recording, Hanapin's social experts, Eric Couch and Kristina McLane, discuss six things that you probably didn't know you could do with your social advertising campaigns.
You'll get expert-level tips like:
*Creating effective custom audiences in Facebook to increase CTR
*How to use Twitter Cards to boost lead generation
*Utilizing features in LinkedIn for brand awareness
Content marketing delivers high quality information, void of any promotion. As marketers we are all aware of the noise and clutter we have to fight through on a daily basis. It is easy to get shouted down, but content marketing offers something of use to our target audience and as such breaks through the chaos to attract attention. Instant E-Training is proud to present a webinar about an upcoming book launch on Content Marketing.
Whether you have already created excellent content but are yet to embrace it as a marketing tool or are looking to get up to speed with this key trend, this is the webinar for you!
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
The Essential Do's and Don'ts of InstagramMarketMeSuite
With MarketMeSuite’s integration of Instagram, we wanted to share some of the tips on how to best format your profile, what to post, and how to post so your business can really stand out. We’ll be giving you the do’s and don’ts of proper Instagram etiquette!
Six Things You Didn't Know You Could Do With Social AdvertisingHanapin Marketing
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some social advertising (good for you and your brand!) and maybe you're not. Either way, now is better than never to start looking into social networks and devising your strategy.
In the recording, Hanapin's social experts, Eric Couch and Kristina McLane, discuss six things that you probably didn't know you could do with your social advertising campaigns.
You'll get expert-level tips like:
*Creating effective custom audiences in Facebook to increase CTR
*How to use Twitter Cards to boost lead generation
*Utilizing features in LinkedIn for brand awareness
Content marketing delivers high quality information, void of any promotion. As marketers we are all aware of the noise and clutter we have to fight through on a daily basis. It is easy to get shouted down, but content marketing offers something of use to our target audience and as such breaks through the chaos to attract attention. Instant E-Training is proud to present a webinar about an upcoming book launch on Content Marketing.
Whether you have already created excellent content but are yet to embrace it as a marketing tool or are looking to get up to speed with this key trend, this is the webinar for you!
What is content marketing, and how can it help your small business? Learn more about this marketing tactic and how you can use it to grow your business!
This months event we had two great presentations. One from David Malmborg all about GTM, and one from Cameron Evans on HubSpot email. Also, Brandon Carter touched on some GDPR information you need to be aware of.
Special Event for Therapists:
This session is designed to help therapists and councillors improve their SEO and attract new clients.
Getting Started with Google
Google Business, Google Analytics, Search Console
On-Page SEO
Plugins, Title, Meta, H1 tags, Images, Speed
SEO Analysis
Create your own SEO audit and understanding the results
Keywords
Understanding keywords and how they affect search results
Content
Creating unique content with long-tail keywords
Find out more by visiting www.theoruby.com/therapy
How to Choose Authentic Photos for Content MarketingLiz Bedor
In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience.
Content Marketing Strategy & Keyword Research PresentationInstant E-Training
Learn content marketing strategy and conducting keyword research for content marketing ideas. This presentation was part of Instant E-Training Content Marketing Intensive 2013 Certification Program presented at SEMPO Chicago event at Techweek Chicago 2013.
How to Get the Most Out of Your Inbound CertificationHubSpot
You’ve studied up and passed the Inbound Certification exam. Now what? Now it's time to take advantage of your accomplishment by highlighting your shiny new marketing certification badge. This deck will cover 7 easy ways you can get the most out of your Inbound Certification badge and certificate to gain more opportunities.
Not certified yet? Become a certified inbound pro here: http://hubs.ly/y0GZT60
Melonie Dodaro held a presentation on how to maximise social media and influence marketing for tourism at the event "low season - HIGH REVENUE" which was hosted by InboundMuse
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Aiming for Effortless: Using the tools at hand to create a circle of online e...Mad Mimi
Your website, email newsletters, social media, and CRM can all be used together to increase engagement and retain customers. This presentation explains how to use the tools available to build your readership and stay connected with the people who matter.
Bryan Starbuck's Customer Acquisition methodology for StartupsBryan Starbuck
This is Bryan Starbuck's Customer Acquisition methodology for Startups.
This is a solid plan to do customer acquisition for B2B and B2C startups. It works very well, even before a marketing team has been acquired. It is perfect to grow traction and grow a company to profitability.
The video is here: https://youtu.be/0EEsZcUVCUU
Sign-up to the Google Group here: https://groups.google.com/d/forum/bryan-starbucks-customer-acquisition-methodology
Online Marketing - How to Use Corporate Blogging EffectivelySix Degrees
Explains the Why and How of Corporate Blogging, including boosting communications, public relations, and the effects of your online marketing and branding efforts.
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
This was a presentation I did for the Social Media Masters 2011 Conference Series in Kansas City, entitled Corporate Blogging: How to Use Blogging to Drive Leads and Sales.
The presentation provides an overview of the importance of Inbound Marketing, and stats that speak to today's marketers using content marketing strategies to drive brand awareness, traffic, impact SEO and, ultimately attract leads that can be converted to sales.
I also featured in this presentation some of the tools we use at V3 to help analyze data, show us which social media channels are the most effective, and to show us where our traffic is coming from and a host of other data.
Some of our favorite tools are Google Analytics (of course), Get Clicky, Tynt, and Scribe.
When it comes to measuring (or attemptintg to measure) influence, we like to use a combination of PeerIndex, Klout, Twitalyzer and Edelman's TweetLevel to help measure influence and reach.
Blogging in companies presents different challenges to management and employees. It is very different from individual blogging. The presentation covers topics that companies should think of if they are planning to start blogging.
The presentation was delivered at BlogCamp Delhi on May 24 2008(www.delhibloggers.in)
Public Relations and New Media TechnologiesCarmen Neghina
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
- traditional model
Implications of new technology
- implications
- challenges
- two-way communication model
survey results
- content analysis
- mail questionnaire
- conclusions
This months event we had two great presentations. One from David Malmborg all about GTM, and one from Cameron Evans on HubSpot email. Also, Brandon Carter touched on some GDPR information you need to be aware of.
Special Event for Therapists:
This session is designed to help therapists and councillors improve their SEO and attract new clients.
Getting Started with Google
Google Business, Google Analytics, Search Console
On-Page SEO
Plugins, Title, Meta, H1 tags, Images, Speed
SEO Analysis
Create your own SEO audit and understanding the results
Keywords
Understanding keywords and how they affect search results
Content
Creating unique content with long-tail keywords
Find out more by visiting www.theoruby.com/therapy
How to Choose Authentic Photos for Content MarketingLiz Bedor
In the age of six-second attention spans and non-stop social media feeds, people want images that speak to them personally. Images that come off as constructed, airbrushed, or posed no longer resonate. They want real, candid moments from everyday life that feel natural in their world. Moments that speak to the human experience.
Content Marketing Strategy & Keyword Research PresentationInstant E-Training
Learn content marketing strategy and conducting keyword research for content marketing ideas. This presentation was part of Instant E-Training Content Marketing Intensive 2013 Certification Program presented at SEMPO Chicago event at Techweek Chicago 2013.
How to Get the Most Out of Your Inbound CertificationHubSpot
You’ve studied up and passed the Inbound Certification exam. Now what? Now it's time to take advantage of your accomplishment by highlighting your shiny new marketing certification badge. This deck will cover 7 easy ways you can get the most out of your Inbound Certification badge and certificate to gain more opportunities.
Not certified yet? Become a certified inbound pro here: http://hubs.ly/y0GZT60
Melonie Dodaro held a presentation on how to maximise social media and influence marketing for tourism at the event "low season - HIGH REVENUE" which was hosted by InboundMuse
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
Aiming for Effortless: Using the tools at hand to create a circle of online e...Mad Mimi
Your website, email newsletters, social media, and CRM can all be used together to increase engagement and retain customers. This presentation explains how to use the tools available to build your readership and stay connected with the people who matter.
Bryan Starbuck's Customer Acquisition methodology for StartupsBryan Starbuck
This is Bryan Starbuck's Customer Acquisition methodology for Startups.
This is a solid plan to do customer acquisition for B2B and B2C startups. It works very well, even before a marketing team has been acquired. It is perfect to grow traction and grow a company to profitability.
The video is here: https://youtu.be/0EEsZcUVCUU
Sign-up to the Google Group here: https://groups.google.com/d/forum/bryan-starbucks-customer-acquisition-methodology
Online Marketing - How to Use Corporate Blogging EffectivelySix Degrees
Explains the Why and How of Corporate Blogging, including boosting communications, public relations, and the effects of your online marketing and branding efforts.
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
This was a presentation I did for the Social Media Masters 2011 Conference Series in Kansas City, entitled Corporate Blogging: How to Use Blogging to Drive Leads and Sales.
The presentation provides an overview of the importance of Inbound Marketing, and stats that speak to today's marketers using content marketing strategies to drive brand awareness, traffic, impact SEO and, ultimately attract leads that can be converted to sales.
I also featured in this presentation some of the tools we use at V3 to help analyze data, show us which social media channels are the most effective, and to show us where our traffic is coming from and a host of other data.
Some of our favorite tools are Google Analytics (of course), Get Clicky, Tynt, and Scribe.
When it comes to measuring (or attemptintg to measure) influence, we like to use a combination of PeerIndex, Klout, Twitalyzer and Edelman's TweetLevel to help measure influence and reach.
Blogging in companies presents different challenges to management and employees. It is very different from individual blogging. The presentation covers topics that companies should think of if they are planning to start blogging.
The presentation was delivered at BlogCamp Delhi on May 24 2008(www.delhibloggers.in)
Public Relations and New Media TechnologiesCarmen Neghina
Carmen Neghina
Public Relations and New Media Technologies
Changing models of communication
- trends
- traditional model
Implications of new technology
- implications
- challenges
- two-way communication model
survey results
- content analysis
- mail questionnaire
- conclusions
Why most businesses suck at blogging (And how you can be different)Blogger Sidekick
Today’s marketing platforms have blessed us with a unique opportunity to connect personally with our target customers. Too many of us are under-utilising this opportunity, or doing it all wrong. The true power of these platforms comes from growing an audience of like-minded people that over time turns into customers.
This presentation shows the power of blogging as a tool for growing an engaged audience, and as a result, your business.
It reveals what content to create, how to promote it and how to drip feed leads into your sales funnel.
20 Techniques To Create a Best in Breed BlogJoe Pulizzi
20 Specific techniques to use as part of developing a niche blog that drives results for your business - as presented by Joe Pulizzi from the Content Marketing Institute.
How To Gain Website Traffic Through Blogging [Slideshare]David Gabriel
It's easy to start a blog, but how do you gain traffic to it?
Whether you're blogging for personal use or to grow your business, gaining traffic can be a challenge.
In this slideshare I will go over my exact strategy for creating content and getting influencers to share it; thus gaining quality traffic.
I am confident, after you go through this slideshare, you will be able to increase your traffic to your blog.
If you have any questions or have an idea you'd like to share, let's connect over twitter @dgabrielsyr.
Enjoy!
Presentation from Joe Pulizzi from the Content Marketing Institute on 10 ways to fix your content and 10 tactical tips to implement within your content marketing strategy.
What's in a Blog? Practical Tips for Your Company Blog | Part 1The Content Squad
The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages. Plus, 57% of businesses have acquired a customer through their company blog. Wow! So, the question, "Why should my company have a blog?" is pretty easy to answer. But some businesses still hesitate to develop their company blog into a powerful inbound marketing engine because of questions like these:
We’ve got a blog on our website, now what? What will we write about? How are we supposed to make time to write a blog and continue running the company? What if nobody reads it?
This is Part 1 of the 3 part series.
This presentation is explaining the real hack tricks and tips to increase your blog views and popularity, exposing many available tools to boom your blog presence.
The Insiders Guide To Affiliate Marketing Review - Is It Really Worth The Inv...Sujoy Mukherji
The Insiders Guide to Affiliate Marketing is a 92 pages affiliate marketing guidebook that will help you understand how to set up a successful affiliate marketing business from scratch. Here's an in-depth review of the Insiders Guide to Affiliate Marketing eBook and whether it is really worth the investment?
Emerging Trends in Marketing-Role of AI & Data ScienceDigital Vidya
Today marketing without the use of technology cannot exist. Both MarTech and AdTech are important cogs in the marketing wheel. However, the technological landscape is changing every rapidly and keeping track of the emerging trends in marketing is becoming very difficult and tiresome. This webinar will address the emerging technological landscape in marketing and what one should know about them.
Key Takeaways:
1. Ad Tech and Martech
2. AI in Marketing
3. Use of Videos
4. Hyperpersonilsation
5. Social Media Evolution
6. Change in the lead nurturing process
Digital Marketing Beyond Facebook & GoogleDigital Vidya
With Google & Facebook taking up a large percentage of the digital advertising investment in India, often marketers tend to focus only on these two platforms. But there are a lot more platforms out there today that can be leveraged to build a brand and to acquire more customers. Be it LinkedIn, Native, Platforms like Quora, Industry specific platforms like 99 Acres, CarDekho etc, multilingual platforms and publishers, audio apps and programmatic to name a few. Learn how these can be leveraged to achieve different marketing goals.
Key Takeaways:
1. Understand key platforms outside of the Google-FB ecosystem
2. Reasons why over-reliance on Google-FB ecosystem is not ideal
3. Best case practices for key platforms
4. Learn how Native & Content will play a key role in the future
5. See case studies of brands who have got ROI via these newer channels
In the recent past, we have learnt that data is the lifeline of any business and it is really important to collect data, more and more of it. But no one is telling us what to do with large volumes of data.
Shailendra has successfully delivered over One Billion Dollars in incremental value and will spend 30 minutes in showcasing how many large organisations are using data to their advantage by creating value through generating incremental revenue and optimising costs using analytics techniques.
Key Takeaways:
(i) Demystify the myths of analytics
(ii) Walkthrough a step-by-step approach to delivering successful projects that created an incremental value of hundreds and millions of dollars.
(iii) Three use cases where large organisations are using analytics to their advantage by creating value by generating incremental revenue and optimising costs.
Welcome to the world of NoSQL. NoSQL market is now expected to reach 4.2 billion dollar business in itself by 2020. If you are still confused by what does this term means then you are not ready for the Big Data world. However, just knowing the term is not enough.
Due to the enormous numbers of No SQL platforms out there, one of the key challenges is not how to use them but when to use what. In this webinar session, we will start with a small description of the NoSQL and try to understand why it was introduced after all. Then we will look into the four different types of NoSQL frameworks and some tips on how to choose what.
Key Takeaways:
1. Understanding NoSQL
2. SQL to NoSQL: Why the Need is There
3. The Four Main Types of NoSQL
4. How to Make the Best Choice
5. NoSQL User Stories & Deployment of Best Practices
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Digital Vidya
Effective persuasion techniques not only help Marketing & Salespeople to generate more customers. Whether done internally or via Influencers, these persuasion techniques are very important to trigger sales.
This webinar session will discuss several persuasion techniques and as well as provide an understanding to learn more about human behaviour. It will also highlight what exactly triggers people to make purchase decisions.
Key Takeaways:
1) Understanding Why People Buy: Key motivation and Drivers
2) How to Develop the Art of Persuasion: Become a Key Influencer
3) Learn how Major Brands in India and Across the World have used these Principles
How To Set-up An SEO Agency From Scratch As A NewbieDigital Vidya
Know the process of 'How to set up an seo agency from scratch as a newbie'. Gain insights from the webinar led by Deepak Shukla, SEO Expert & Founder, Pearl Lemon.
7 B2B Marketing Trends for Driving GrowthDigital Vidya
Know about the top 7 B2B Marketing Trends for Driving Growth. Gain insights from the webinar led by Virginia Sharma,
Director, Marketing Solutions, LinkedIn India
Social Video Analytics: From Demography to Psychography of User BehaviourDigital Vidya
Know about Social Video Analytics: From Demography to Psychography of User Behaviour. Gain insights from the webinar led by Nishant Radia, Co-founder & CMO, Vidooly.
How to Use Marketing Automation to Convert More Leads to SalesDigital Vidya
Know about How to Use Marketing Automation to Convert More Leads to Sales. Gain insights from the webinar led by David Fallarme, Head of Marketing, SEA & India, HubSpot
Native Advertising: Changing Digital Advertising LandscapeDigital Vidya
Know about how Native Advertising is changing Digital Advertising landscape. Gain insights from the webinar led by Samir Tiwari, Co-Founder & CEO, Non Lineaar.
Apache Spark has been gaining steam, with rapidity, both in the headlines and in real-world adoption. Spark was developed in 2009, and open sourced in 2010. Since then, it has grown to become one of the largest open source communities in big data with over 200 contributors from more than 50 organizations. This open source analytics engine stands out for its ability to process large volumes of data significantly faster than contemporaries such as MapReduce, primarily owing to in-memory storage of data on its own processing framework. That being said, one of the top real-world industry use cases for Apache Spark is its ability to process ‘streaming data‘.
Community Development with Social MediaDigital Vidya
Know how to do 'Community Development with Social Media'. Gain insights from the webinar led by Saurabh Jain Head, Paytm - Build for India and Founder, Fun2Do Labs.
Framework of Digital Media Marketing in IndiaDigital Vidya
Know 'Framework of Digital Media Marketing in India'. Gain insights from the webinar led by Nishant Malsisaria, Associate Media Director. Dentsu Webchutney.
The Secret to Search Engine Marketing Success in 2018Digital Vidya
Know 'The Secret to Search Engine Marketing Success in 2018'. Gain insights from the webinar led by Prashant Nandan, Senior Director - Digital Trading & Buying, Amplifi India-Dentsu Aegis Network.
People Centric Marketing - Create Impact by Putting People First Digital Vidya
Know how to create impact by putting people first via 'People Centric Marketing'. Gain insights from the webinar led by Sakhee Dheer, Head of Digital, Global Business Marketing, Asia Pacific, Facebook.
Going Global? Key Steps to Expanding Your Business GloballyDigital Vidya
'Going Global? Key Steps to Expanding Your Business Globally'. Gain insights from the webinar led by Alexia Ohannessian, International Marketing Lead, Trello. Explore more webinars at www.digitalvidya.com/webinars/.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
2. A blog is in many ways a continuing conversation
IndiBlogger.in
We
Blog,
Therefore
We
Are.
3. Also Remember…
Your blog is YOUR unedited version of yourself.
IndiBlogger.in
We
Blog,
Therefore
We
Are.
4. Reality Check : 1
The Basics
IndiBlogger.in
We
Blog,
Therefore
We
Are.
5. Let’s ask ourselves
What is a blog?
Who is a blogger?
How is it different from a website/portal?
What makes a successful blog?
Why would you blog?
IndiBlogger.in
We
Blog,
Therefore
We
Are.
6. Do you BLOG?
IndiBlogger.in
We
Blog,
Therefore
We
Are.
7. The Business of Blogging!
Are the companies blogging or people?
What makes a blog - ‘Corporate’?
So who is doing it in India?
IndiBlogger.in
We
Blog,
Therefore
We
Are.
8. Reality Check : 2
Why you REALLY
need it
IndiBlogger.in
We
Blog,
Therefore
We
Are.
9. What you were probably told
Blogging helps with Search Engine
Optimization
Gives you another place to sell
Market yourself better
Get more visitors.
Breaks down corporate barriers.
IndiBlogger.in
We
Blog,
Therefore
We
Are.
10. They are all true BUT…
IndiBlogger.in
We
Blog,
Therefore
We
Are.
11. Why you really need it
Is a communication channel
Builds credibility
Cements relationships
Builds awareness
Helps you segment and target your market
better
IndiBlogger.in
We
Blog,
Therefore
We
Are.
12. Why you really need it
Impacts visibility with customers
Speed and scale beat traditional marketing
People trust people, not your business
IndiBlogger.in
We
Blog,
Therefore
We
Are.
13. The Most Important Reason!
There is no other
option!
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14. Reality Check : 3
Setting
Objectives
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15. Set Business Objectives
Increase awareness of your brand or agency
Increase positive / decrease negative
mentions
Improve customer service
Drive traffic to a specific site for sales or
downloads
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16. Set Business Objectives
Collect feedback from stakeholders
Internally: improve knowledge management
Innovate through collaboration and
crowdsourcing
Platform for thought leadership by senior
managers
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18. The Right Way!
There are 3 dimensions
Message (Central, Peripheral)
Opinion (Critical, Uncritical)
Networking (Low, High)
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19. Goals
Success
Status
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20. ROI: A New Hope
What is the Investment ?
Engagement
Participation
Trust
Attention
Inspection
TIME!
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21. Social Leads
Track web traffic breakdowns from all
social media sources,
Chart the top few sources over time.
Measure Referrals as well
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22. Bounce Rates
Are visitors quickly leaving?
Landing page needs better,
more relevant copy.
Information they’re seeking
should be easily found!
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23. Your Network Size
Your followers
Your subscribers
How interactive
you are
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24. Loyalty
Are social members
evangelizing?
How many members
re-share?
How often do they
re-share?
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25. Conversions
Subscriptions, sales (direct or
through affiliates)
Clicks to buy
Clicks on Know More
Ask for Quotes
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26. One more thing..
The following are all
UNTRUE!
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27. Myth 1
Corporate Blogs are out.
Facebook/Twitter are in.
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28. Myth 2
You shouldn’t sell on your
blog.
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29. Myth 3
You always have to produce
brilliant content
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30. Myth 4
Measure success by number of
RSS readers or email
subscribers
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31. Myth 5
Your blog will make you a
though leader overnight
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32. Myth 6
Your blog will ring in the sales
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33. Trends in Corporate Blogging
Social Networking enabled blogs
Community blogging
A separate team and blog owner – Chief
Blogger
Informal and also humorous
Making it a KRA
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34. Reality Check : 4
Success Factors!
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43. Sorry.
I have a habit of saving the best for
dialogue
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44. ?
? Here to answer all questions
for which we might have vague
answers
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45. Have you thought about these?
Best Practices
Worst Possible Blunders
How Blogs Integrate into your Online
Marketing Strategy
Why People fear Blogging
CEO Blogging!
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46. Show of Hands!
How many would want to start their own
blogs?
How many would initiate discussions within
the company to start a blog?
Would you want to become the blog
Champion?
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47. We are
India’s Only Blogger Centric Social
Media Strategy Group
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48. Thank you
Vineet Rajan
Director – Strategy and Planning
Call me +91 99875 59693
Send me an Email vineet@indiblogger.in
Visit us at http://indiblogger.in
I blog at http://vinni.co.in
I tweet on http://twitter.com/vineetrajan
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