Aiming for Effortless: Using the tools at hand to create a circle of online engagement!
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Your website, email newsletters, social media, and CRM can all be used together to increase engagement and retain customers. This presentation explains how to use the tools available to build your readership and stay connected with the people who matter.
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Aiming for Effortless: Using the tools at hand to create a circle of online engagement!
- 1. Aiming For Effortless:! Using the tools at hand to create a circle of online engagement! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
- 2. About Mad Mimi and Me:! ! Mad Mimi: ! • Simple, lovely, email newsletters! • Easy to user composer! • Lots of cool features and integrations! ! Dean: Runner, hiker, surfer and email expert!
- 3. Just What Do You Mean By Effortless?!! Keep Things Simple! ! • It shouldn’t feel like a chore! • If shouldn’t take a lot of upkeep! • When needing work, it should need minimal time.! • There’s no need to over-think this stuff. It should feel like common sense.! ! ! Like a workout plan, you should start slow and only increase time and effort once the basics are working out smoothly and have become habit.!
- 4. The Basics! ! • Website! • Email Newsletters! • Your CRM! • Social Media! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
- 5. Website:! ! • Website should be SEO optimized for local listings and have content (like a blog)! ! • Should make it easy to subscribe to your newsletter and prominent placement of social media sites like Facebook and Twitter! ! • Anyone contacting you should be added to your CRM! ! • If you don’t have a website, you can always use Facebook as your main site. ! ! • Don’t let organic and direct visitors slip away.! ! Tools to use:! ! • Subscriber Sign Up Forms (Email marketing)! • Contact form (CRM)! • Social Icons (Social)! • Blog (Email Marketing, Social)! • And if you don’t have a web designer, check out Wix and Squarespace! ! ! ! !
- 6. Email Newsletters! ! People want email newsletters! ! • For every $1 spent, $44.25 is the average return on email marketing investment.! ! • 44% of email recipients made at least one purchase last year based on an email! ! ! Some useful tips to succeed at emailin’:! ! • Always add value! • Set a goal for the email! • Use clear subject lines! • Have a call to action! ! ! Email tools to use:! ! • Sign up forms (Website)! • Auto-responders (CRM)! • RSS to Email (Website)! • Link to List (CRM, Auto-responders)! !
- 7. Your CRM! ! ! • Follow ups matter!! • Track your tasks and reminders! • Foster existing relationships! • Gain repeat business! • Stay relevant! ! Top CRM’s:! ! Salesforce! Highrise! Contactually! Nutshell CRM! Zoho CRM! Batchbook! Nimble! ! Capsule CRM! ! CRM Tools to use:! ! • Add and follow on social networks! • Organize into buckets or segments! • Follow up reminders! • Social channel follow ups! ! !
- 8. Social Media! ! ! ! Follow along using tools: ! Sprout Social! Buffer App! Tweetdeck! Sendible! GrabInbox! Hootsuite! ! • Close the circle between your website, newsletters, CRM, blog and social media pages! • Create a habit out of it! • Invite commentary! ! Tools matter less than being active and proactive:! • Engage people and connect! • Share sign up forms, content, and your website! ! ! !
- 9. The Next Level! ! • The power of auto-responders! • Segmentation and link-to-list! • Social media engagement!
- 10. ! The Power Of Auto-responders! ! ! • An instant welcome email! ! • Craft a pathway! ! • Don’t say everything at once, break it up into smaller, bite sized chunks.!
- 11. ! Self-Segmentation and Link-to-List! ! • Why segmentation matters - connect to people their way! ! • Manage lists based on reader actions! ! • Automate the follow up whether it’s via your CRM or Drip Campaigns! ! • Focus on those most receptive to your message first both personally and with further newsletters. ! ! ! ! ! ! ! ! ! ! ! ! ! !
- 12. Social Media Engagement! ! ! • Set it and forget it - schedule the week’s tweets and posts! ! • Direct social followers to your blog, site, newsletter sign up! ! • Add sign up link in Twitter profile! ! • Add Facebook Sign Up Form to your Facebook profile!
- 13. ! ! ! !
- 15. ! The Yogi Level Combo Moves! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! !
- 16. Putting it all together! ! • Newsletters + CRM = The Basic Connection! ! • Newsletters + Link-to-List + CRM + Programs = Connected! ! • Newsletters + Link-to-List + Drip Campaigns = Set it and forget it engagement! ! • CRM + Drip Campaigns = Strong follow-ups! ! • Newsletters + Link-to-List + Drip Campaigns + CRM + Social Media =! ! Effortless Engagement!!