The document outlines a system called the core passion® factor, which aligns individual passion with business energy to achieve measurable success through authenticity, branding, and effective financial strategies. It details a multi-module training program designed to help business owners discover their unique identity, market their services, manage finances, and lead authentically, resulting in increased profitability and fulfillment. The approach is based on the principles of personal growth, integrating inner strengths with outer expression to achieve both personal and professional success.

1. The fusion of human energy and business energy

3.  The Core Passion® Factor has been developed
though years of research and working with
multitudes of business owners to put all the pieces
of their business/life together.
 Our amazing process weaves the energy of the
human spirit (Core Passion® ) into the energy of
your business.
 Linking these to powerful energies into a
harmonious flow begins to create measurable
bottom line results of synergy, efficiency and profits.

4.  Chapter 1 – Build your foundation
“When you know who you are- you know what to do”
• Discover Who you are
• Define your business
• Create your plan
• Develop balance in your life
• Achieve powerful results

5.  Chapter 2 – Market your Uniqueness
“When you know Who you are – you know what to
say”
• Define your mission
• Brand your identity
• Position and sell your product/service
• Discover and magnetize your perfect client
• Determine your value

6.  Chapter 3 – Measure your profitability and Potential
“When you know Who you are-- you know what your
worth”
• Create a relationship with money
• Learn financial strategies for a profitable business

7.  Chapter 4 – Lead with strategic intent
“When you know Who you are – You know how to
lead.”
• Authenticity is the most important quality of
successful leaders; being authentic is living your
Destiny to be Who you are in each moment,
everywhere you go.

8. The Core Passion® Factor is a success for business
movement created from the Core Passion® System:
Codes, Keys, and a process for success.
 Core Passion® Codes – unlock Who you are
 Core Passion® Keys – Unlock what to do
 Core Passion® Process – Passion~Vision~Action
 Core Passion® Focus 4 – Everything we are
connected to and everything we do is bridged to
these 4 quadrants of our life

9.  Chapter 1: Build Your Foundation
We will go behind the scenes to discover and build
awareness, acceptance, and actualization around the
underlying principles, ideas, and Core Passion®
Codes that are driving your business.
 The Core Passion System provides the Codes, Keys,
and a process for success.
 You will learn how to integrate and apply the
knowledge and skills of building your business/life
from the inside out.

10.  Module 1 – Awareness & Perspectives
• Reveal, discuss, and explore the 12 Core Passion®
Codes (Passion)
• Define and articulate your 90 day measurable
results (Vision)
• Create an initial series of actions to implement the
vision (Action)
• Connect to the focus 4 quadrants of life (balance &
continuity)

11.  Module 2 – Acceptance – the tipping point
• Believe and connect to the 12 Core Passion® Codes
(Passion)
• Refine your 90 day measureable results (Vision)
• Develop a connection between your thoughts and
feelings to achieve a belief (Action)
• Turn your beliefs into values (Balance & Continuity)

12.  Module 3: -- Actualization & Innovation
• Voice of your vision (Passion)
• Symbols of your vision (vision)
• Timing of your vision (action)
• Decoding your vision (Balance & Continuity)

13.  What are your unique words of wisdom that you
have to offer the world that no one else has in
exactly the way you do?
 Inner awareness must happen before you can have
outer expression; putting your own essence and
magic in the message is the key to actualization.
 Success does not come from the outside world to
you; it comes from within you flowing out to the
world
 Magic happens when all areas of your life begin to
harmonize

14. Module 1: Branding- clarify your passion, purpose,
and mission in your business.
 Discover your Uniqueness and create your defining
statement. (Passion)
 Define and articulate your message (vision)
 Align the inner and outer message (action)

15. Module 2: - Positioning – believe your value and
identify your client.
• Accept your worth (passion)
• Profile your perfect client (vision)
• Timing of your marketing (action)

16. Module 3: -- Marketing – Encode magic in your
message
• Develop the magnets-
words, signs, symbols, colors, textures (passion)
• Essence of the message – elevator speech (vision)
• Transmission – send the Vibrational message
(action)

17.  Abundance is the natural state. There is no shortage
except in your mind. When you apply the principles
of receiving, infinite money is potentially available
to all.
 It starts with a mindset, love and money have the
same energy, what your personal beliefs are about
your relationship with money is connected to all of
your relationships.
 Having a healthy relationship with money allows
you have a profitable business and joyful personal
relationships.

18. Module 1: --Money mindset– Create a relationship
with money
• Discover your relationship beliefs with money
(passion)
• Define your successful relationship with money
(vision)
• Embrace and begin your love affair with money
(action) this has be touted as our “best million dollar
idea yet for success in business.”

19. Module 2: Money management-- developing
templates to communicate and measure bottom line
results.
• Develop communication to engage your top five
Core Passion® Codes with money (passion)
• Define the relationship of your codes with your
money management system. (vision)
• Build your templates and deepen your relationship
with money (action)

20. Module 3: --Money manifestation – construct financial
strategies for a profitable business.
• Turn your burning desire into GOLD (passion)
• Define your financial strategies to leverage your
profits (vision)
• Implement financial strategies for bottom line
success (action)

21.  Leaders show us the way. They are out in front, they
are inspired to achieve their mission. Authentic
leaders are aligned with their gifts and power from
the inside out, they know who they are and they
know what to do.
 To be an authentic leader you must have passion,
you must know you were born to discover and
achieve your purpose.
 You must use your best efforts to achieve success for
yourself as you help others with their successes.

22. Module 1: --Mastering Time
• Time system – planning (vision)
• Road Map – Strategies (vision)
• Authenticity – accountability & responsibility
(action)

23. Module 2: --Solving Problems–
• Mirror work – turning lemons into lemonade
• Flow Chart – Productivity
• Full engagement

24. Module 3: --Walking Your Talk
• Business supports your mission
• Living the dream
• Giving back -- fulfillment

25.  Our year long training program has created
measureable success for each and every business
that participated.
 Success was measured in several ways; visions were
achieved, a sense of synergy was created with the
owners personal mission and their business.
 Leadership was defined and achieved as each owner
developed their unique words of wisdom.
 Bottom line profits were increased and a sense of
fulfillment led to their increase in market share.

26.  You will qualify if you have a need to increase your
business with Passion & Purpose.
 Your commitment is to become fully engaged to
being successful in your personal and professional
life.
 Your rewards will continue to build as you move
pass each phase of resistance that has blocked you
in the past.
 Contact us now to begin your success today in a
natural organic way.

27.  Lori Palm, the Muse:
 Wes Hamilton, the Master