The document discusses branding and provides guidance on building an effective brand. It emphasizes that branding involves 1) being clear about who you are through your core values and purpose, 2) understanding what problems you solve for your ideal customers, and 3) delivering on consistent brand experiences through all touchpoints. An authentic brand is built through trust over time by living up to promises regardless of circumstances. The key is differentiating your offering in the market and knowing your niche.

1. Rise.
BRANDiNG FROM THe iNsiDe OUT
Be eXTRAORDiNARY OR Be eLiMiNATeD.

2. p e r C e p t I o n Is Rise.
realIty
In brandIng

3. BRANDING IS...
BeiNG CRYsTAL CLeAR ABOUT:
1. WHO YOU ARE
What makes you different and viable. Rise.

4. BRANDING IS...
BeiNG CRYsTAL CLeAR ABOUT:
1. WHO YOU ARE
What makes you different and viable. Rise.
2. WHAT PROBLEMS YOU SOLVE
How is your business/product making life better.

5. BRANDING IS...
BeiNG CRYsTAL CLeAR ABOUT:
1. WHO YOU ARE
What makes you different and viable. Rise.
2. WHAT PROBLEMS YOU SOLVE
How is your business/product making life better.
3. WHO YOU ARE BEST SUITED TO HELP
Who needs what you offer.

6. An authentic and differentiating
Brand Promise
A consistent Rise.
Promise Delivery System
Brand Success!

7. Rise.

8. Rise.
personalIty
(YOUR CORe TRUTH)
- internal -

9. Rise.
beHaVIoUr
(YOUR CORe DisTiNCTiON)
- external -
personalIty
(YOUR CORe TRUTH)
- internal -

10. Rise.
beHaVIoUr
(YOUR CORe DisTiNCTiON)
- external -
personalIty
(YOUR CORe TRUTH)
- internal -

11. personality
(youR coRe TRuTh)
- internal -
Rise.
1
Business personality
The inTeRnal faceTs of youR business
(youR core truth)

12. bUsIness personalIty
iNTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core trUtH
• Values - Your decision makers.
A solid foundation that unites you and your team. Rise.

13. bUsIness personalIty
iNTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core trUtH
• Values - Your decision makers.
A solid foundation that unites you and your team. Rise.
• PurPose - Your drive.
The heart of your company.

14. Business personality
inteRnal Facets oF youR business - youR core truth
• Values - your decision makers.
a solid foundation that unites you and your team. Rise.
• PurPose - your drive.
the heart of your company.
• Brand Promise - your measurable accountability.
the key factor that should come to you effortlessly.

16. Business personality
inteRnal Facets oF youR business - youR core truth
• Values - your decision makers.
a solid foundation that unites you and your team. Rise.
• PurPose - your drive.
the heart of your company.
• Brand Promise - your measurable accountability.
the key factor that should come to you effortlessly.
• Key differentiator (Xfactor) - your edge.
the one thing that puts you ahead of your competitors.

17. Behaviour
(youR coRe DisTincTion)
- external -
Rise.
2
Business Behaviour
The exTeRnal faceTs of youR business
(youR core distinction)

18. bUsIness beHaVIoUr
exTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core dIstInCtIon
• ideal client - Your primary audience.
Who you speak to first and foremost, then second... Rise.

19. bUsIness beHaVIoUr
exTeRNAl FACeTs OF YOUR BUsiNess - YOUR Core dIstInCtIon
• ideal client - Your primary audience.
Who you speak to first and foremost, then second... Rise.
• comPetitiVe marKet - Your reason to continually raise the bar.
The companies that you are challenged by the MOsT.

20. Business Behaviour
exteRnal facets of youR business - youR core distinction
• Ideal ClIent - your primary audience.
Who you speak to first and foremost, then second... Rise.
• CompetItIve market - your reason to continually raise the bar.
the companies that you are challenged by the Most.
• Brand touChpoInts - your process + behaviour.
every contact made with your client; before, during and after the sale.

21. Business Behaviour
exteRnal facets of youR business - youR core distinction
• Ideal ClIent - your primary audience.
Who you speak to first and foremost, then second... Rise.
• CompetItIve market - your reason to continually raise the bar.
the companies that you are challenged by the Most.
• Brand touChpoInts - your process + behaviour.
every contact made with your client; before, during and after the sale.
• sYstems audIt + marketIng needs - your tools.
the things you need to support your systems and processes, as well as
the tools you need to effectively communicate your message.

22. An authentic and differentiating
Brand Promise
Rise.
A consistent
Promise Delivery System
Brand Success!

23. good brandIng is all about
building trUst...and trust is earned
(with time) by delivering on your brand
promise day in and day out,
rain or shine.
it is all about the consistency of the
overall experience.

24. BE EXTRAORDINARY...
OR BE ELIMINATED.
IT’S YOUR CHOICE!
WHAT’S IT GONNA BE?

25. Rise.
1
be Clear aboUt yoUr ValUes
and pUrpose.

26. Rise.
2
KnoW What you are selling
and Why you’re selling it.

27. Rise.
3
define your ideal client and
learn to say no.

28. Rise.
4
find your niche.

29. Rise.
5
bUIld great relatIonsHIps.

30. taKe our free online needs assessment or asK us!
http://www.leapzonestrategies.com/blog/ask-us
http://www.leapzonestrategies.com/assessment-form.php

31. subscribe to “Rise” leapZone’s FRee Momentum Generating
Audio Podcast series
www.leapzonestrategies.com/blog/category/audio-podcasts/
or also available on iTunes (search: leapzone)