Marketing involves helping individuals and groups obtain what they need and desire through the creation and exchange of goods and services. It includes concepts like understanding needs, wants, and demands; identifying target markets and developing positioning and segmentation strategies; creating marketing offers around products, services, and brands; and focusing on delivering customer value and satisfaction through exchanges, transactions, and relationships. Effective marketing also considers channels, supply chains, competition, environmental factors, and develops plans.

1. Core Concepts of Marketing
Marketing is a common and executive course whereby persons and groups
gain what they must desire during create and exchange goods and assessment
by way of others.
1) Need, wants and demands:
Needs: Person needs are states of felt scarcity. Human needs are many
ways. Social needs, physical needs, personal needs.
Wants: Wants are the type being needs attain as formed by society and
being role. Bangladeshi people eat the like food, rice, fish, vegetable,
ladies finger etc. But America people choose then fast-food, Thai soup,
sandwich and more items.
Demands: Demands are person wants that are backed by selling rule.
2) Target markets, positioning and segmentation:
Target Market: Target market is the piece of the skilled on hand
marketplace the grouping decides to track.
Positioning: Positioning is the take action of deceitful the company’s
donation and icon to take up a typical place in the intelligence of the target
market.
Market Segmentation: Market segmentation is separating a marketplace
hooked on slighter groups of buyers by way of separate requirements,
personality or manners who may oblige part goods or marketing mixes.
3) Marketing offers and brands: Marketing offer is some grouping of goods,
services, in order, or experiences offered to a market to induce a need or covet.
Products: A product is everything that is able to be accessible to a market
to please a desire or require.
Experiences: Experience is facts or ability which is obtained commencing
responsibility, seeing, or felling effects.

2. Services: Service is any perform or show to facilitate one party can offer
to another that is basically insubstantial and does not result in the
possession of everything.
Brands: Brand is a person's name, idiom, mark, figure, or drawing, or a
recipe of them, planned to cover the commodities or services of one
supplier or set of sellers and to make a distinction them from those of
competitor.
4) Value & Satisfaction:
Value: Customer value is the difference between the values the customer
gains from owing and using a product and the costs of obtaining the
product.
Satisfaction: Satisfaction is a individual’s feelings of wish or displeasure
resulting from linking a creation’s supposed act in qualified to his or her
confidences.
5) Exchange, transactions and relationships:
Exchange: Exchange is the method of finding a wanted produce from
someone by contribution approximately in yield.
Transactions: A transaction entails of an occupation of values among two
get-togethers.
Relationship Marketing: Relationship marketing is the method of
making, keeping and pretty robust, value-laden associations with clients
and additional sponsors.
6) Marketing Channels: Marketing channels are groups of inter-reliant societies
complicated in the development of building a product or facility existing for use
or intake.
Statement Channels
Delivery Channels
Package Channels

3. 7) Supply Chain: The supply chain defines a longer network extending from
raw things to machineries to final products that are supported to final
consumers.
8) Competition: Competition contains the entire real and possible challenging
donation and alternates that a customer might deliberate.
9) Marketing Environment: Marketing environment is the create commission
environment and comprehensive environment.
10) Marketing Planning : Marketing planning includes conclusive on marketing
policies that will help the firm attain its global planned ideas.