DuPree Team Luxury Marketing Plan

The DuPree Team Seller’s Advantage

w w w. d up r ee t e a m . c o m

Luxury Properties

954-752-1986

Email: dupree@dupreeteam.com

A Message From Our President
from

The Keyes Company understands that finding the right buyer for your property requires
a customized marketing plan that extends beyond the boundaries of standard property
marketing. Our exclusive network of professional associates in combination with our
advanced technology, relocation services, international network and advanced selling
programs, help us successfully market one-of-a-kind properties in Florida.
Be assured that the Keyes Company’s standards are high and our competitors cannot
match our customer-oriented approach. We have a reputation built on integrity, skill and
effectiveness. As a Keyes Company client, you will benefit from our results-oriented
approach.
Providing exceptional customer service is the foundation of the Keyes Company. Since
1926, we have responded to the needs of our clients. We have a successful network of more
than 1,700 associates and 25 offices.
The Keyes Company spends over $6 million annually advertising properties – a tremendous
advantage for a seller. In combination with our experienced associates, you can be assured
a level of service that will certainly exceed your expectations.
We guarantee it.
Michael Pappas
President
The Keyes Company

The Keyes Company History
The Keyes Company is a full-service real estate company whose heritage can be traced back to a small, one-desk office opened on
Biscayne Boulevard in Miami in 1926. The company has become a legend in Florida real estate and among the top real estate companies
in the country.
As an independently-owned family business, Keyes has served the residential and commercial real estate needs of Florida families,
neighborhoods and business communities. Keyes continues to grow with over 1,700 associates and 25 offices located throughout Dade,
Broward, Palm Beach, Martin, Monroe, and Volusia counties, as well as in Panama. Keyes is a founding member of the Leading Real
Estate Companies of the World and consistently ranks among the top 100 real estate companies in the country as measured by both sales
and transaction volume.
The Pappas family and the entire Keyes management team understands that this business is about serving people and helping them reach
their goals of home ownership. Our family values are upheld not only in our daily business, but through our corporate responsibility and
philanthropy in serving the community.

954-752-1986

dupree@dupreeteam.com

The DuPree Team Seller’s Advantage

Welcome to The DuPree Team & Keyes Company!
It is our pleasure to present you with this personalized guide to selling your property.
We have earned our reputation for excellence in real estate marketing and client service
through creative innovation, distinctive quality, market expertise and passion for what we
do. Our team approach is unparallel and will provide you with an unprecedented level of
service. Continuous guidance, support and communication throughout the entire process
are guaranteed. We invite you to experience our definition of real estate.

From Beginning to End, Our Collective Goal is to Surprise
and Delight You Every Step of the Way
There are big differences that make The DuPree Team and Keyes Company unique and different
from the traditional real estate companies. Here is why: You won’t be “just a number” and be lost in
the shuffle. Our entire team will know your needs and priorities and will give you personal service
and attention. Rather than treating you the way we want to be treated, we want to treat you the way
you want to be treated.

What to Expect from The DuPree Team & Keyes
When you work with The DuPree Team, you can relax and leave the rest up to us. Our
entire team will be devoted to serving you and you will never be “just another listing”. You
won’t get passed along to a branch office, to someone’s voice mail without asking, or to a
secretary that knows very little about your property. It is likely that whoever takes your call
in our office will be able to help you immediately.
Our service is personal and singular. We’ll ask questions to understand your priorities
and goals. We know, from years of experience, that every Seller has a special request.
We’re very tuned in to what you need and will do whatever it takes to keep you satisfied.

954-752-1986


A History of Success

F ifteen P residents
N ine W ars
T welve R ecessions
O ne D epression
E leven R ecoveries
T hree B ooms
T wenty-T hree H urricanes
… AND THE BEST IS YET TO COME!

954-752-1986


The DuPree Team
A History of Success

Marta and Neil DuPree — The DuPree Team
Marta DuPree is the Broker/Vice President of the Keyes Company Realtors and has been
a licensed REALTOR® in Florida since 1979. The DuPree Team is the No. 1 producer for
Keyes Company Realtors with over 2,000 agents since 1990. Closed career sales volume for
The DuPree Team is more than $800 million. Marta has earned national recognition as one
of the top 150 REALTORS® in the country. Marta is a graduate of Florida State University.
With residences in northwest Broward and Hillsboro Beach, Marta and Neil understand the
benefits of both waterfront and suburban living.
Neil DuPree joined the Keyes Company in 1996 after retiring from 20 years as owneroperator of DuPree Homes. DuPree Homes built high-end custom homes in Broward and
Palm Beach counties. Neil is a graduate from the University of Florida with a bachelor of
science degree in building construction. In addition to being a licensed REALTOR®, Neil is
a state-licensed general contractor in the state of Florida. Neil brings 20 years of expertise
in home construction and contract negotiations to The DuPree Team. Neil and Marta have
two grown children and enjoy boating and family gatherings.

It’s been 34 years in the making...The DuPree Team brand. A team that has set the benchmark for real estate services
in the South Florida area! Over the years Marta and Neil DuPree and their elite team has been nationally recognized for
their legendary service, the quality of their marketing and their reputation for results. They have helped over 2,000 families
with their real estate needs...many who had a lifestyle dream of owning homes in multiple areas, often in the mountains
and the beach or desert.
“Our mission is to ‘elevate the practice of real estate to an art form,’ and to deliver a real estate experience that is reimagined and extra ordinary. By surprising and delighting our clients along each step of the way in their journey with us,
we know that they will spread the word and our business will flourish.”
Marta and Neil are passionate about real estate. You rarely get a second chance to do it right if not done well the first
time. Putting your clients in the center of all decisions and serving them to the highest level is what it is all about. Real
estate is not about selling “things”. Homes are not just bricks and mortar--- they’re a place where memories are made and
dreams are realized. We realize how important our skills as a Realtor® are in helping other families live out their dreams.
We know that real estate has very little to do with plat maps, title work, and warranty deeds. Its more about the
relationships that are formed along the way. We work hard to master the art of real estate and to give exceptional service.
We want our clients to be absolutely confident that we will do everything we can to help them achieve their goals. If you
are successful, we are successful.

954-752-1986


The DuPree Team

Our Support Staff — The DuPree Team
Anny Ranaldo, our Listings Manager, joined the
DuPree Team in 1996. She handles the listing
process and monitors each property carefully
along the way. She sets up Realtor showings and
keeps our Sellers & Relocation Companies up-todate on broker feedback. Anny is always cheerful
and ready to assist our clients with all their needs.

Neyda Hughes, is our Client Care specialist and a
resident of Coral Springs for 12 years. She assists
in many aspects of satisfying our clients needs
and in addition she is bi-lingual. She provides
Realtor® feedback following showings and will
assist with marketing tasks. Neyda is always
smiling and eager to assist our clients.

Sandy Honeycutt, Closing Coordinator for the
DuPree Team has been licensed for the last 10
years. She is always ready and willing to help
with all your real estate needs or concerns to
make sure that you have a pleasant and smooth
transaction with The DuPree Team.

954-752-1986


The DuPree Team

Our Realtor® Associates — The DuPree Team
Jimmy Branham, a licensed REALTOR®, is a
South Florida native and has lived in Coral
Springs for the last fifteen years.  He has a degree
in Business Management from Florida State
University and joined the Keyes Company in
2005.  Jimmy is experienced in marketing and
selling numerous types of properties ranging
from single family homes to large condominium
projects and land.

Oscar Daza, a licensed REALTOR®, is originally
from Colombia but has resided in South Florida
for the past 18 years. He has a degree in Finance
from Florida International University and has
been in the real estate industry since 2001. Oscar
is bilingual and his professionalism along with
his expertise in banking and real estate makes a
great addition to our team.

Sharon Podwol, a licensed Florida Realtor©
and professional buyer’s agent for more than
a decade, is dedicated to serving our clientele
with integrity and skill; helping to achieve
their real estate goals. Living most of her life
in South Florida, Sharon is happy to share her
considerable knowledge of the area. Sharon, a
graduate of the University of Florida, also brings
to the Dupree Team her extensive marketing
and development experience as a New York City
Madison Avenue Advertising Executive. Prior
to joining the DuPree Team she was a founder
and partner of a boutique real estate company
specializing in luxury homes and condos.

Bryan Zand has been a REALTOR® in South
Florida since 1988. Bryan is married with two
children and has been living in Parkland since
1999. Bryan is a buyer’s specialist who spends
most of his time working in Broward and
Palm Beach counties. He has been a relocation
specialist since 1998 and is comfortable working
condos on the beach, County Club communities
or helping the first time home buyer achieve
their dream of owning a new home. Bryan has
been a top producer throughout his 20+ year real
estate career, and has personally sold more than
$100,000,000 working with buyers exclusively.

Sharon Podwol, a licensed Florida REALTOR®
and professional buyer’s agent for more than a
decade, is dedicated to serving our clientele with
integrity and skill. Living most of her life in
South Florida, she is knowledgable of the area
and prides herself on being a reliable contact
for any real estate need. Sharon, a graduate of
the University of Florida, brings to The DuPree
Team her extensive marketing and development
experience as a New York City Madison Avenue
Advertising Executive. Before joining our team
she was a founder and partner of a boutique real
estate company specializing in luxury homes and
condos.

954-752-1986

Kevin M. Reynolds, Esq., a Licensed Attorney and
Florida REALTOR®, is dedicated to providing his
clients with the highest level of professional real estate
services. Kevin was born in Sarasota, Florida and
received a B.B.A. degree with a concentration in finance
from Walla Walla University in Washington State and
a Juris Doctorate from Nova Southeastern University,
Shepard Broad Law Center. He is a member in good
standing of the Washington State Bar Association.
Whether you’re looking for your first home or you’re an
experienced investor, Kevin would like the opportunity
to partner with you and turn your real estate dreams
into an address!


The DuPree Team

Our Realtor® Associates — The DuPree Team
Jim Howrey is the Accounting Coordinator for
the DuPree Team, and also a licensed Realtor©.
He and his wife have lived in Florida since
2002. After a 25 year career in Information
Technology, Jim joined the Keyes Company in
2005. When not spending time on real estate,
you will typically find Jim on the tennis court.

Kevin M. Reynolds, Esq., a Licensed Attorney
and Florida REALTOR, is dedicated to providing
his clients with the highest level of professional
real estate services. By way of background,
Kevin was born in Sarasota, Florida. Seeking
new experiences, Kevin moved to the Pacific
Northwest where he received a B.B.A. degree
with a concentration in finance from Walla Walla
University in Washington State. Soon after, Kevin
returned to the Sunshine State and furthered his
education by receiving a Juris Doctorate from
Nova Southeastern University, Shepard Broad
Law Center. Kevin is a member in good standing
of the Washington State Bar Association. With
his legal background and passion for real estate,
Kevin provides remarkable insight to all his
clients.

954-752-1986

Dario Villalba is a licensed REALTOR® and has
resided in South Florida for the last thirteen
years. Originally from Argentina, Dario is
fluent in five languages and has a degree in
International Business and a degree in Genetic
Engineering. His real estate expertise specializes
in everything from foreclosures and short sales
to market analyses to large-scale investors.
Dario enjoys time with his family here in Coral
Springs.

Steve Lourim is a license REALTOR® and has lived
in South Florida since 1972. After earning a degree
in Marketing from the University of WisconsinMilwaukee, Steve launched a successful career
in working with Fortune 500 companies as well
as owning a business that produced specialized
custom products. His extensive experience in
working with clients and determining their
specific needs has consistently generated
successful results. Clients find Steve’s professional
approach and easy-going. personality refreshing
and especially helpful during their home search
process.


The DuPree Team
Our Locations

Aventura
Boca Blue Lake
Boynton Beach
Commercial Sales
Coral Gables
Coral Springs/Parkland
Doral
Florida Keys
Homestead
Fort Lauderdale
Hollywood
Hutchinson Island
Jupiter/Tequesta
Sunset Kendall
Lighthouse Point
Miami Beach
Miami Lakes Welcome Center
New Smyrna Beach
Palm Beach
Palm Beach Gardens
Palmetto Bay
Plantation
Southwest Broward
Wellington
Weston
Keyes International-Panama

954-752-1986
954-752-1986

d u p r e e @ d u p r ek E Y E S . . cO M
eteamC om

Why Keyes Should Be Your Choice
Why Keyes Should Be Your Only Choice

The Keyes Company has the essential services to market your property:
Reputation
Our established family business since 1926 has had the reputation, integrity,
and skills to market your property successfully.
Network
The Keyes Company has a network of more than 25 offices and 1,700
associates.
Marketing
Keyes associates are uncompromising in their attention to detail when
marketing your property. The Keyes Company’s advanced online technology
and fast sell programs enable you to feel confident that your property will be
seen by thousands of potential buyers.
Internet
Keyes.com is seen by over 1 million visitors per year; triple the traffic of any
other local firm. Our partnership with Realtor.com enables me to showcase
your property as an enhanced listing by including up to 25 photos, contact
information and many more property features.
Professional Training
Keyes training courses are designed to provide thorough and intensive
preparation with the ultimate goal of giving the associates a leading edge in
the competitive marketplace.
Keyes Mortgage Services
In-house mortgage services in partnership with Wells Fargo, one of the
largest financial institutions in America, enable associates to pre-qualify
potential buyers, increasing the likelihood of a sale.
Keyes Title Services
The Keyes Company, in partnership with Universal Land Title, the largest
and most respected title company in South Florida, is dedicated to providing
exceptional title and closing services.
The Keyes Company is committed to selling your property and ensures you
will receive the best service.

954-752-1986


Family of Services

Keyes Real Estate • Keyes Mortgage •
Keyes Insurance • Keyes Title • AHS • ADT
Keyes Family of Services provides customers with the benefits and
convenience of working with Keyes’ real estate, financing, title and
warranty experts – all under one roof. We aim to provide you with a
rewarding closing experience.
Keyes Real Estate – In-depth knowledge of our business, our markets,
and our customers ensures the highest-quality experience for our
clients.
Keyes Mortgage – A strategic alliance between The Keyes Company
and Wells Fargo Home Mortgage assisting families with their dream
of homeownership by offering the best financing options to suit your
needs with competitive interest rates.
Keyes Title – Our Partnership with Universal Land Title ensures that
your property title is properly researched, recorded and free of legal
issues.
Keyes Insurance – Helping our customers find the most cost effective
policy to meet their needs. Quality coverage at the most reasonable
prices.
American Home Shield – Home warranty program which protects
Keyes customers against unexpected breakdowns of home appliances
and expensive repairs.
ADT – Protection services to safeguard customers and their families.
ADT provides a valuable service for customers with unique security
requirements.
The Keyes Company is dedicated to providing a superior real estate
experience to all of our customers. Our future business is based on
your first experience with us being memorable.

954-752-1986


Market Leaders
Marketing

We bring you the power of our Leading Real Estate Companies of the World® affliliation with the best companies
in real estate. According to REAL Trends 500, the premier third party industry report ranking 2011 sales of the top
American real estate companies, our network was responsible for 528,000 sales units -- over 30 percent more than
our closest network competitor.

954-752-1986


Marketing

Internet Marketing & Email Notification
Multiple Listing Services
Keyes will list your property in the appropriate Information about your property is e-mailed to an
expansive list of registered buyers daily via our
regional & local Multiple Listing Service.
e-mail alert.
Internal Marketing
Keyes will proactively market your property to Realtor.com
its network of 25 offices and over 1,700 sales The majority of consumers begin their home search
on the internet. Realtor.com is the #1 most visited
associates.
homes-for-sale site, with more than 6 million
Real Time Responses to All Inquiries
consumers visiting each month. Your property is
We will respond immediately to buyers interested in showcased as an enhanced listing, which will include
your property. Your Keyes professional will follow multiple photos, associate contact information and
up every lead thoroughly and quickly.
detailed property descriptions.
Appointment Scheduling
To ensure no missed opportunities for showings,
Keyes provides various methods to easily schedule
appointments, such as our associate and customer
appointment management system and trained,
friendly staff members in all of our offices.

Keyes.com
We showcase your property online where we receive
millions of visitors every year. Additionally, we
receive thousands of inquiries monthly.

24 Hour Hotline – Powered by Voicepad
The most innovative tool to sell your home – Keyes
Keyes Advertising
24 Hour Hotline, powered by VoicePad®, enables
Advertising generates thousands of interested buyer Mobile Buyers to acquire information about your
calls every week. The Keyes Company advertises in property from any phone in either English or Spanish
local and regional newspapers as well as magazines and has the capability of directly connecting the
that include: The Miami Herald, The Sun-Sentinel, potential buyer to your Realtor.
The Palm Beach Post, the DuPont Registry and
various internet publications.

954-752-1986


Web Networking
Web Network
Our Properties are Seen by
Over 200,000,000 People Worldwide
WWW.KEYES.COM

REALTOR.com

REALTOR

R

R

WW W. DUPREETEAM.COM

WWW.PARKLANDHOMECENTER.COM
WWW.FLORIDAHOMESBESTBUYS.COM

954-752-1986


Web Networking

In addition to the over 900 websites syndicated through KeyesConnect.com and ListHub.com, we also utilize Point2 to syndicate your listings even further. The number of
website that advertise your home becomes almost endless.

954-752-1986


Web Networking

954-752-1986


Worldwide Exposure

Relocation Services

Thousands of relocation leads, annually, are directed to Keyes through our affiliate members of Leading
Real Estate Companies of the World; a network of 600 of the best independent real estate companies in
the U.S. and internationally with nearly 150,000 associates. The Keyes Company’s listings are ranked the
“#1 most viewed” properties on Leading Real Estate Companies members’ websites worldwide.
We can help begin the process of your relocation today. Our Relocation Division ensures that we meet
the personal needs of every client by providing the highest quality services possible, including pre-arrival
counseling, financing options, personalized community information packages at your destination city and
a market analysis of your current home.

International Coverage

To promote your property worldwide, your Keyes Associate works with our international partners in more
than 35 countries including North, South and Central America, Asia and Europe.

954-752-1986


Worldwide Exposure

w w w. d up r ee t e a m . c o m

Luxury Properties

954-752-1986

Email: dupree@dupreeteam.com

24-Hour Hotline
24 Hour Hotline

Your Associate has invested in the most innovative and powerful tool to sell your home —
VoicePad®!

An endless number of prospects and Realtors will drive by your home every week. VoicePad enhances the effectiveness
of your yard sign by allowing buyers to request information about your home directly from their mobile telephone. It’s
fast, efficient and you’ll never have to worry about the flyer box being empty. Spanish-speaking inquiries can immediately
connect to a bilingual associate eliminating language barriers in the sales process.

More inquiries = More showings = Faster sale at the highest price

VoicePad makes it easy for potential buyers and their Realtors to learn about the wonderful features of your home. Your
home gets more attention and sells faster for top dollar! VoicePad leverages the power of over 260 million U.S. wireless
subscribers to deliver information on your home. Realtors use VoicePad to find out the MLS ID, square footage, price, or to
schedule a showing of your home on the spot.

VoicePad combines the Internet, signage
and print into a potent sales tool

The same VoicePad “Info 24-7” on your yard sign can be used in
newspapers, television ads and on the Internet. Prospective buyers can
easily acquire information before they engage a Realtor— eliminating the
“Intimidation Factor.” Your Keyes associate is notified IMMEDIATELY
of all inquiries and voicemails on your home.
So, when a buyer is ready to see your home, they can IMMEDIATELY
connect with your associate. Also, with VoicePad’s extensive reporting,
your Keyes Associate will know which advertising source originated the
sales inquiry on your home.

954-752-1986


Realtor.com

Your home will be on REALTOR.com®
where more home buyers and sellers choose to search for homes
Total Monthly Minutes Spent Online
(NATIONWIDE COMPARISON, in millions)

With the Keyes Company Showcase your Realtor will be able to post 25 jumbo size photos of your
home on Realtor.com®. Your Realtor can also provide you with traffic reports detailing how many
customers have looked at your home. Along with the Keyes Company Showcase, the DuPree Team
subscribes to a featured listing section that are changed twice weekly, showcasing your home in
a high visibility spot on the Realtor.com website.

954-752-1986


Key Marketing Factors
Key Market Factors

How long does it take to sell a property? Some properties may sell in
several days, others may take several months. By recognizing some key
factors that influence marketing a home, you can gain significant control
over market time.
Proper balance of these factors will accelerate the sale of your
property:
Price
In today’s competitive market, price above all is the single greatest factor
in expediting the sale of your property.
Location
The old adage of “Location, location, location” is still valid in today’s
market. It is an important factor which will affect your property’s value.
Competition
Buyers will compare your property with others in the area to determine the
market value. Buyers interpret value based on available properties in the
market.
Condition
A property’s condition will affect your property’s value. Optimizing
physical appearance maximizes value.
Terms & Incentives
By strengthening terms and incentives, you will not only increase your pool
of potential buyers, but also sell your home at the highest possible price.
Timing
Your motivation for selling your property is a critical component in the
pricing and marketing of your home. Another determining factor is whether
it is a buyers’ or seller’s market.
Your Keyes associate will work with you to analyze this and create a
program specifically designed for your needs. Market conditions cannot
be manipulated; an individually-tailored marketing plan of action must be
developed for each property

954-752-1986


The Marketing of Strategic Pricing
The Importance of Strategic Pricing

Determining the best competitive listing price can be one of the most challenging aspects of selling a
property. It is also one of the most important. If your property is listed at a price that is above market
value, you will lose potential buyers.
As Figure 1 illustrates, more buyers purchase their properties at market value than above market value.
The percentage increases as the price falls even further below market value. Therefore, by competitively
pricing your property, you will expose it to a much greater percentage of prospective buyers; thus
increasing your chances for a sale while also ensuring a final sale price that properly reflects the market
value of your home.
Timing is another critical factor to keep in mind when pricing your home. A property attracts the most
attention, excitement and interest from potential buyers and the real estate community when it is first
listed on the market. Therefore, your home has the highest chances of selling when it is fresh on the
market and the price is reasonably established. (See Figure 2)
We give you up-to-date information on what is happening in the market and on pricing, financing,
terms and the condition of competing properties. These are the key factors in getting your property sold
quickly at the best price and with minimum hassle.

Number of Weeks on the Market
Figure 1 -Percentage of Buyers by Asking Price

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Figure 2 -Activity versus Timing


Pricing Your Propertyto Sell
Pricing Your Propety to Sell

Pricing your property competitively is critical to sell your property in a timely manner and at the
highest price possible. Current market conditions determine the value.
Incorrectly pricing your property can cost you time and money. Realistic pricing will achieve a
maximum sale price in a reasonable amount of time.
General Guidelines…
Let’s review some important considerations. There are certain factors that are within our control and
others that are not. Those factors outside of our control are the following: the location, the square footage,
improvements and the amenities in place. The factors we can manage are the following: the overall
appearance of the property, how aggressively we market the property and the price, including terms and
incentives. As we agree to accept these outside factors that are beyond our control, we commit to focus
on pricing and preparation.
Local Market Observations…
Given today’s interest rates and large numbers of motivated buyers, now is the time to list and sell your
property.
Suggested Price Strategy…
My analysis of the comparable properties suggests a list price range of $----- to $-----. This will achieve
our primary goal... the sale of your property in the shortest period of time.

“When you hire us, we will immediately get to work
implementing our strategic pricing plan to sell your
property.”

954-752-1986


Marketing Plan of Action

• Enter listing into Multiple Listing Service
• Schedule property photos and virtual tour
• “For Sale” signs & 24 Hour Hotline riders installed
• Review showing tips
• Prepare property flyer/professional color brochure that includes a full property description, MLS information,
multiple color photos, floor plan and survey (when available), and aerial view.
• Create advertising plan and schedule
• Eblast property flyer to Realtor Community
• Showcase property on Keyes web network and Keyes partnership websites (over 900 websites)
• Continue ongoing communication with customer
• Office preview/caravan
• Cable TV advertising
• Provide customers with feedback on all showings and property previews
• Featured home positioning on Realtor.com
On-going
• Continued ongoing communication with customer
• Show property to potential buyers
• Evaluate home’s current positioning in the market place, including price, value, days on market, etc.
THE RESULT:
• Obtain and negotiate an acceptable contract on your property!

954-752-1986


Preparing Your Home

The greatest first impressions begin with a clean and clutter-free home--what today’s buyers are looking for. As
your chosen Keyes associate, I will guide you along the way to make the impression that can make the sale.
Your Home’s Curb Appeal
• Maintain lush lawn
• Trim shrubs
• Edge gardens and walkways
• Weed and mulch
• Sweep walkways and driveway, remove
branches, litter or toys
• Add color and fill in bare spots with
seasonal plantings
• Pressure clean exterior
• Clean and repair patio and deck area
• Remove any outdoor furniture which is
not in good condition
• Make sure pool or spa sparkles
• Have roof evaluated for cracks or loose
tiles
• Repair broken windows and shutters,
replace torn screens, make sure frames
and seams have solid caulking
• Touch up exterior paint and repair
gutters
• Polish all exterior hardware
• Routine A/C inspection, including filter
replacement
• Paint the front door
• Add a new front doormat
• Replace doorbell, if necessary
General Interior Tips
• Prepare walls in neutral and warm
palette
• Professionally steam clean carpet
• Polish hardwood floors, refinish if
necessary
• Wash all windows, window sills,
vacuum blinds
• Clean, de-clutter, and stage fireplace for
showing
• Clean out and organize closets, add
extra space by packing clothes and
items you
• will not need again until after you have
moved

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•
•

•
•

Remove extra furniture, worn rugs, and
items you do not use; keep papers, toys,
etc. picked up—especially on stairways
Repair problems such as loose door
knobs, cracked molding, leaking taps
and toilets, squeaky doors, closets, or
screen doors which are off their tracks
Place fresh scented candles, plug ins or
diffusers throughout the home
Secure jewelry, cash, and other
valuables

The Living Room
• Create a warm and welcoming area
The Dining Room
• Have all display items cleaned and
polished
• Set the table for a formal dinner to help
potential buyers imagine entertaining
here
The Kitchen
• Make sure appliances are spotless inside
• and out
• Make sure all appliances are in perfect
working order
• Check for any hidden areas that may
accumulate dirt
• Clean baseboards and flooring
• De-clutter all counter space, remove
countertop appliances
• Organize items inside cabinets, pre-pack
anything you will not be using before
you move
The Bathrooms
• Remove all rust and mildew
• Make sure tile, fixtures, shower doors
are clean and shinning
• Make sure all fixtures are in good
condition
• Replace loose caulking or grout

•
•

Make sure lighting is bright, but soft
Stage with fresh towels and candles

The Master Bedroom
• Organize furnishings to create an
inviting and relaxing environment
The Garage
• Sell, donate or dispose of any
unnecessary items
• Provide strong overhead light
• Organize storage or work areas
The Attic
• Organize and de-clutter area
• Make sure energy-saving insulationis
apparent
• Make sure air vent is in working order
• Provide strong overhead lighting
When It’s Time to Show
• Prepare a resource folder containing
recent utilities, insurance, tax and
repair work orders to facilitate potential
buyers
• Ensure proper lighting by opening
blinds, drapes, etc.
• De-clutter, check to make sure beds
are made with fresh linens and pillows,
clothes must be put away
• Give the carpets a quick vacuuming
• Set pleasant mood with ambience music
• Add some strategically placed fresh
flowers
• Arrange for pets to stay with neighbors
during showings
• Make sure pet areas are clean and odorfree
• Make sure all trash is disposed of in
neatly covered bins


Your Home Under Contract
Preparing Your Home

Now That You Are Under Contract
The Seamless Transaction... here are some of the steps we take during the “under contract”
process:
•

We confirm that the earnest money has been deposited in the escrow account.

•

We deliver condominium declarations and by-laws or Home Owner Association documents to the Buyer or their Realtor®.

•

We follow up by email with signed contracts for signature by all parties, when required or requested.

•

We coordinate with the Buyer’s lender regarding loan approval process and time scheduled.

•

We ensure appraisals and necessary surveys have been ordered in a timely manner.

•

We obtain a pre-qualification or loan approval letter from the Buyer’s lender.

•

We arrange access with the appraiser.

•

We deliver signed Seller’s Property to the Buyer for acceptance. We also handle Lead-Based Paint Disclosures and
other necessary documents as required.

•

We schedule the property inspection and negotiate items that are requested. We obtain estimates for repairs that are
necessary. We also coordinate mold inspections and mitigation when necessary.

•

We negotiate the transfer of any applicable Club Memberships.

•

We review your HUD Statement prior to closing and coordinate actual closing arrangements, key transfers, etc.

•

We coordinate final inspections.

•

We consult with you, the Buyer and the selling Realtor® throughout settlement and troubleshoot any potential
problems in advance, or handle last minute complications.

“Our goal is to have you leave your real estate experience with us feeling
like it was the best you have ever had”

954-752-1986


Our Partnership
Preparing Your Home

Our Partnership
The Marketing and sale of your property requires us to work together to get the job done.
Here is what we ask from you:
•

Price your property competitively.

•

Prepare your property to be in the best possible condition for showings.

•

Cooperate in making access for showings as easy as possible for Realtors.

•

Provide all pertinent information and documents related to property as requested.

•

Complete and sign property disclosure forms.

•

Be candid with your recommendations and suggestions at any time during the marketing process.

•

Notify us when travel plans take you away from home to stay in communication.

•

When an offer comes in, listen to our advice. Be timely and diligent in your response. Expect to honor reasonable
contingencies.

•

Consider all offers individually. Be prepared to make reasonable compromises when necessary.

•

Return all paperwork promptly.

•

Take care of any maintenance required.

•

Plan to close and vacate the property on schedule, per the contract.

•

Deliver your property in the condition required at closing.

954-752-1986


Marketing

Putting You in the Center of Everything We Do!
The traditional model for real estate has one agent trying to be all things to all people. The general practitioner provides
all of the necessary services alone, thus serving only a small number of clients at a time. This business model allows for
limited service at its best. Our team structure for real estate places you, the client, in the center of our operation, with a
specialist serving you during each phase of your real estate transaction.
Marketing &
Technology
Director
Neil
DuPree

Marta
DuPree

Closing
Coordinator

Listing
Manager

“The DuPree Team
provided excellent service
in all phases of the real
estate process...The DuPree
Team is the best real estate
team I have worked with
to date.”
--Bill Kelley

Client
Care
Manager

Realtor
Partners
Buyer
Specialist

We are unique and different from other real estate firms. Our company is comprised of a team of specialists who each
perform a different task in serving our clients. Every member of our team goes above and beyond to do whatever it takes
to satisfy and delight. We drop everything to get paperwork to your home. We bring you keys when you lock yourself out.
However, we don’t consider this unusual or out of the ordinary — it’s what friends do for friends.

954-752-1986


Resume’
Resume'
Resume
Marta and Neil DuPree
Experience:
Marta DuPree
1978 – present: REALTOR Specializing in single family, multi-family,
condominiums, land sales, investment, short sale, and REO properties(Bank Owned)
Neil DuPree
1996 – present: REALTOR Specializing in single family, multi-family,
condominiums, land sales, investment, short sale, and REO properties(Bank Owned)
1976 - General Contractor
Affiliations:
Greater Fort Lauderdale Board of Realtors
Florida Association of Realtors
National Association of Realtors
NAHREP - National Association of Hispanic Real Estate Professionals
Master Brokers Forum
Leading Real Estate Companies of the World
Designations, Education, and Certifications:
Florida State University: BS Degree in Home Economics - Marta DuPree
University of Florida: BS Degree in Building Construction - Neil DuPree
CLHMS - Certified Luxury Home Marketing Specialist
Certified Distressed Property Specialist
Certified Investment Agent Specialist
REO - Real Estate Owned Specialist
Awards:
Wall Street Journal/Real Trends Top 250 Teams in the U.S.
1992-2012: Keyes #1 Team with over 1600 Realtors
Hobbies & Interests:
Married
Children: Sean and Cristina
Hobbies: Boating, Tennis, Movies

954-752-1986
954-752-1986

d u p r e e @ d u p r ek E Y E S . . cO M
eteamC om

Our Clients Speak for Us
References
Marketing

Success leave clues...
We’ve helped more than 2,000 families with the sale of their home. Will your property be the next
addition to a history of success?
“You are great people and you have made buying my first property in Florida “a walk in the sun.”
-Maria Defalco

“We found the entire staff experience in working with The DuPree Team to be exceptional. From the initial market assessment, to the marketing of
our home, to the final closing, we found The DuPree Team to be very knowledgeable and easy to work with as they helped us to sell our home in an
extremely difficult market. We would highly recommend The DuPree Team.”
-Edward & Elaine Wilkening

“Everyone was enthusiastic, professional, and positive. The DuPree Team met our expectations in every way. They thoroughly understand the real
estate market in South Florida... All the DuPree Team is very enthusiastic, courteous, and hardworking. They always answer their phone! The closing
specialists made that process problem free. All in all, a most positive experience in a mediocre housing market.”
-Raul &Mary Romero
“I can’t imagine a more professional, knowledgeable or dedicated real estate team than The DuPree Team. It made a usually stressful experience seem
easy. Also when we had nearly lost all hope of finding what we were really looking for, Marta DuPree was able to match us up with the perfect property.
No one knows Parkland better!”

-Judith & Alfredo Ramos
“Team is the key word - everyone working together! Helped us reach a realistic price and sold in one week because of the tremendous amount of
exposure. We thank you all!”
-Marlene Peritzmam
“The Team really works together as a team trying their very best in getting things done in a satisfactory manner. Their goal is to represent Keyes as best as
they can and to satisfy the seller in getting the best price for the home! It’s not only a business but a close relationship between seller and realtor. We truly
have been pleased with The DuPree Team.”
-Marion & Al Shoostine

Our Service Will Change Your Standards!

954-752-1986


In Summary

Thanks for making the DuPree Team your Realtor of Choice!
• We commit to providing you with top notch service and support.
• We have a clear understanding of your property’s value.
• We have a marketing plan custom-designed for your property.
• Our expertise combined with the resources of The Keyes Company,
will result in the sale of your property!

954-752-1986


In Summary

The DuPree Team
2920 N. University Drive
Coral Springs, Florida 33065
954-752-1986
Email: DuPree@DuPreeTeam.com
954-752-1986 d u p r e e @ d u p r e e t e a m . c o m

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DuPree Team Luxury Marketing Plan

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