Luxury Listing Packet


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Luxury Listing Packet

  1. 1. Luxury Property The Guide to Selling Your Office: (954) 752-1986 WORLD CLASS SERVICE • WORLD CLASS MARKETING • WORLD CLASS RESULTS The Luxury Standard of Excellence
  2. 2. Welcome to The DuPree Team & Keyes Company! It is our pleasure to present you with this personalized guide to selling your property. We have earned our reputation for excellence in real estate marketing and client service through creative innovation, distinctive quality, market expertise and passion for what we do. Our team approach is unparallel and will provide you with an unprecedented level of service. Continuous guidance, support and communication throughout the entire process are guaranteed. We invite you to experience our definition of real estate. Let Our Sucess Be Your Sucess!
  3. 3. Real Estate. Re-Imagined! Real Estate. Re-imagined! The real estate industry is changing rapidly. The days of the general practitioner are vanishing and recent studies predict that 97% of the business will soon be handled by only 3% of the agents. These elite agents are approaching the real estate business in an entirely different manner they understand that consumers today expect and deserve a higher level of service and accountability. Top agents recognize that the best way to provide this level of service is through a team of specialists. DuPree Team Luxury
  4. 4. From Beginning to End, Our Collective Goal is to Surprise and Delight You Every Step of the Way There are big differences that make The DuPree Team and Keyes Company unique and different from the traditional real estate companies. Here is why: You won’t be “just a number” and be lost in the shuffle. Our entire team will know your needs and priorities and will give you personal service and attention. Rather than treating you the way we want to be treated, we want to treat you the way you want to be treated. DuPree Team Luxury
  5. 5. What to Expect from The DuPree Team & Keyes When you work with The DuPree Team, you can relax and leave the rest up to us. Our entire team will be devoted to serving you and you will never be “just another listing”. You won’t get passed along to a branch office, to someone’s voice mail without asking, or to a secretary that knows very little about your property. It is likely that whoever takes your call in our office will be able to help you immediately. Our service is personal and singular. We’ll ask questions to understand your priorities and goals. We know, from years of experience, that every Seller has a special request. We’re very tuned in to what you need and will do whatever it takes to keep you satisfied. DuPree Team Luxury
  6. 6. Teamwork Makes Dreams Work “We will do handstands for you! Our main goal is to give such great service that you feel compelled to recommend us to your friends and aquaintances when your transaction is complete.” DuPree Team Luxury
  7. 7. A Winning Combination The DuPree Team & Keyes Company has just one goal: to exceed your expectations. And as a team, we do it with synergy and enthusiasm. We believe in a simple deliver exceptional personal service and the attention you deserve, regardless of your time frame or price point. For us, it is all about the relationship and not just about the transaction. With that being said, our special niche is marketing and selling the most luxurious homes and estates in South Florida. We are well known nationally and our brand is synonymous with quality. Quite simply, there is no better group to represent you when it is time to buy or sell your dream home! DuPree Team Luxury
  8. 8. The DuPree Team & Keyes Marta and Neil DuPree— The DuPree Team Marta DuPree is the Broker/Vice President of the Keyes Company Realtors and has been a licensed REALTOR® in Florida since 1979. The DuPree Team is the No. 1 producer for Keyes Company Realtors with over 2,000 agents since 1990. Closed career sales volume for The DuPree Team is more than $800 million. Marta has earned national recognition as one of the top 150 REALTORS® in the country. Marta is a graduate of Florida State University. With residences in northwest Broward and Hillsboro Beach, Marta and Neil understand the benefits of both waterfront and suburban living. Neil DuPree joined the Keyes Company in 1996 after retiring from 20 years as owner-operator of DuPree Homes. DuPree Homes built high-end custom homes in Broward and Palm Beach counties. Neil is a graduate from the University of Florida with a bachelor of science degree in building construction. In addition to being a licensed REALTOR®, Neil is a state- licensed general contractor in the state of Florida. Neil brings 20 years of expertise in home construction and contract negotiations to The DuPree Team. Neil and Marta have two grown children and enjoy boating and family gatherings. Keyes Company The Keyes Company success formula is simple - professionally trained and service oriented associates, a marketing strategy that includes capitalizing on the latest technology to sell properties, and the ability to adapt to market conditions and consumer attitudes. Keyes is the most recognized name in the south. With 30 offices and over 2,000 associates, The Keyes Company can market and sell your property fast and at top dollar. Our local and international network of brokers understands the importance of integrity, premier service and exceptional performance. Founded in 1926 and is based in Miami, Florida, Keyes deals in real estate brokerage services in the residential and commercial property sectors. Keyes offers Realtors®, property search, mortgage, and relocation services. DuPree Team Luxury
  9. 9. Getting Personal We’d like to Introduce You To Our Team: Jimmy Branham, a licensed realtor, Anny Ranaldo, our Listings manager, is a South Florida native and has joined the DuPree Team in 1996. Anny resided in Coral Springs for the last is originally from Manhasset, New York. fifteen years. He has a degree in She handles the listing process and Business Management from Florida monitors each property carefully along State University and joined the Keyes the way. She sets up Realtor showings Company in 2005. Jimmy is proficient and keeps our Sellers & Relocation in marketing and selling numerous Companies up-to-date on broker types of properties ranging from single feedback. Anny is always cheerful and family homes to large condominium ready to assist our clients with all their projects and land. needs. Neyda Hughes, is a resident of Coral Amber Blepp, our Marketing manager, Springs for 12 years and has a 16 year will make sure your listing gets the best old daughter. Neyda, a client care exposure. The talent she brings is a assistant, will be assisting in many Bachelor’s Degree in graphic design. With her advertising and marketing aspects of satisfying our clients needs experience, she prepares all color and in addition she is bi-lingual. She brochures, advertisements, virtual tours will provide realtor feedback following and updates listings on the websites. showings and will assist with marketing Amber will advertise your home in tasks. Neyda is always smiling and several leading Realtor magazines, eager to assist our clients. local community magazines and cable TV advertising. Linda Rarick, our Closings manager, Jill Tusa, Closing Coordinator, has lived will take over when the property enters in S. Florida for over 20 years and has the closing process. Each phase will been in the Real Estate industry since be monitored closely to secure timely 1993. She is always ready and willing to results and avoid complications. help with all your real estate needs or Linda also coordinates inspections & concerns to make sure that you have a appraisals. She is always on the phone pleasant and smooth transaction. with our closing agents, co-op Realtors, repairmen, mortgage companies and our clients to make sure that all our contracts go smoothly. DuPree Team Luxury
  10. 10. Getting Personal Our Buyer Specialists: Shirley Bolton, a licensed Realtor®, Laura Kradman, a Florida resident since has lived in Florida since 1957 and 1970, she is a Luxury Homes & Relocation has resided in the BBB Ranches of Specialist with The Keyes Coral Springs/ Parkland for the last 35 years. She Parkland office for 23 years. Selling oceanfront, intracoastal, country club shares her home with many animals and suburban homes. She sells a diverse from peacocks and geese to dogs, range of properties throughout Dade, cats, and horses. Shirley has sold real Broward and Palm Beach counties. Her estate for the last fifteen years of Dade, considerable experience and extensive Broward and Palm Beach counties. knowledge of the South Florida market She is very familiar with all phases of is an invaluable asset which has earned business. her long-term success. Janet LeTang, a licensed Realtor®, has lived in Sharon Podwol, a licensed Florida Realtor® and South Florida since 1994. She is a former Special professional buyer’s agent for more than a Agent with the Bureau of Diplomatic Security decade, is dedicated to serving our clientele and won’t stop investigating until she finds you with integrity and skill; helping to achieve the perfect home. She specialized in new home their real estate goals. Living most of her life construction for over 13 years and sold in over in South Florida, Sharon is happy to share her 12 different cities throughout Broward, Palm considerable knowledge of the area. She prides Beach and Dade County making her extremely herself on being a reliable contact resource for any real estate and “living” needs. Sharon, a knowledgeable on the south Florida real estate graduate of the University of Florida, also brings market. She specialized in luxury homes her to The DuPree Team her extensive marketing last several years but has sold a variety of price and development experience as a New York points. Her experience as a sales manager and City Madison Avenue Advertising Executive. Prior associate have given her a strong marketing to joining The DuPree Team she was a founder background critical to successful sales in and partner of a boutique real estate company today’s changing market. specializing in luxury homes and condos. Bryan Zand has been a Realtor® in South Rebecca Tal, a licensed Realtor®, began Florida since 1988. Bryan is married with two her career in Real Estate in 1987 while children and has been living in Parkland working for Engle Homes. She graduated since 1999. Bryan is a buyer’s specialist who from the Paralegal Certification Program spends most of his time working in Broward (Attorney’s Title Insurance Fund) and and Palm Beach counties. He has been was awarded Fund Certification in Real a relocation specialist since 1998 and is comfortable working condos on the beach, Estate Closing Procedures. Rebecca County Club communities or helping the also completed many continuing first time home buyer achieve their dream of Education Courses including Residential owning a new home. Bryan has been a top Mortgage Closings, Closing Preparation producer throughout his 20+ year real estate Seminar, Title Exam workshop and Title career, and has personally sold more than Links & Chains. Married and a mother of $100,000,000 working with buyers exclusively. three, Rebecca lives in Coconut Creek. DuPree Team Luxury
  11. 11. Our Company and You A Dream Come True It’s been 31 years in the making...The DuPree Team brand. A team that has set the benchmark for real estate services in the South Florida area! Over the years Marta and Neil DuPree and their elite team has been nationally recognized for their legendary service, the quality of their marketing and their reputation for results. They have helped over 2,000 families with their real estate needs... many who had a lifestyle dream of owning homes in multiple areas, often in the mountains and the beach or desert. “Our mission is to ‘elevate the practice of real estate to an art form,’ and to deliver a real estate experience that is re-imagined and extra ordinary. By surprising and delighting our clients along each step of the way in their journey with us, we know that they will spread the word and our business will flourish.” Marta and Neil are passionate about real estate. You rarely get a second chance to do it right if not done well the first time. Putting your clients in the center of all decisions and serving them to the highest level is what it is all about. Real estate is not about selling “things”. Homes are not just bricks and mortar--- they’re a place where memories are made and dreams are realized. We realize how important our skills as a Realtor® are in helping other families live out their dreams. We know that real estate has very little to do with plat maps, tile work, and warranty deeds. Its more about the relationships that are formed along the way. We work hard to master the art of real estate and to give exceptional service. We want our clients to be absolutely confident that we will do everything we can to help them achieve their goals. If you are successful, we are successful. DuPree Team Luxury
  12. 12. Putting You in the Center of Everything We Do! The traditional model for real estate has one agent trying to be all things to all people. The general practitioner provides all of the necessary services alone, thus serving only a small number of clients at a time. This business model allows for limited service at its best. Our team structure for real estate places you, the client, in the center of our operation, with a specialist serving you during each phase of your real estate transaction. Marketing & Technology Director Marta Neil DuPree DuPree “The DuPree Team provided excellent Closing Listing service in all phases Coordinator Manager of the real estate process...The DuPree Team is the best real estate team I have worked with to date.” --Bill Kelley Client Realtor Care Partners Manager Buyer Specialist We are unique and different from other real estate firms. Our company is comprised of a team of specialists who each perform a different task in serving our clients. Every member of our team goes above and beyond to do whatever it takes to satisfy and delight. We drop everything to get paperwork to your home. We bring you keys when you lock yourself out. However, we don’t consider this unusual or out of the ordinary --- it’s what friends do for friends. DuPree Team Luxury
  13. 13. Luxury Marketing Expertise in Luxury Marketing The Keyes Company is part of an upscale network of luxury Buyers and Brokers! Who’s Who in Luxury Real Estate is an international Network of the Finest residential luxury real estate brokerages. Marta and Neil DuPree are recognized for their marketing expertise by this organization, and this allows them to link your home to the network at and have world wide access to luxury Buyers. Institute for Luxury Home marketing is an elite organization that is a resource for affluent consumers who wish to identify reputable sales agents who have special competencies in the upper tier markets. The Institute, which promotes its members to affluent home Buyers and Sellers and conducts ongoing research in the luxury market.,,, LeadingRE, and are only a few examples of the many websites where our luxury properties are featured. Each website is linked to our main site, and these companies specialize in attracting both the luxury and foreign Buyer. The portability of our marketing materials means that your property is available online, around the globe, 24/7. DuPree Team Luxury
  14. 14. The Process “From the very first phone call and beyond, we’ll show you we are committed to serving you 100%. Here’s what we do for you in preparation for your listing.” DuPree Team Luxury
  15. 15. The Preparation The Preparation Preview property. Prepare a detailed property description. this enables us to prepare the most effective brochures possible to market your property. Photography. If a picture is worth a thousand words, we think good pictures of your property are worth thousands of dollars. Prepare a market analysis and pricing strategy. One of the many ways we help you to arrive at a fair price for your property is to look at the prices of similar properties in your area that have sold as well as the current competition. We provide statistical data such as average sales-versus-list price percentages, average length of market time, seasonality of sales, location demand and a host of other factors that will help you arrive at the best market price for your property. Offer Suggestions to maximize your stability. Sometimes small changes make a big impact. Through our vast experience, we will give you advice on how to put your property in the condition it needs to be in to get a maximum sales price. Discuss financial options. Some of the offers you entertain may contain terms other than cash. We can explain how sometimes being creative and considering other options may be to your benefit. DuPree Team Luxury
  16. 16. The Preparation Gather all pertinent documents. These include floor plan, survey, deed restrictions, covenants, association declarations and by-laws, leases, property disclosures and more. We don’t wait until a contact comes in to get ready. We pull them all together in advance and have them readily available in our listing binders, so we don’t have to rush you when we have an interested buyer. Prepare an inventory of furnishings. If you include any furnishings with the purchase, we’ll complete an inventory for you. For contract purposes, having an inventory eliminates misunderstandings. Review Leases. If there is a long lease or nightly rental reservations are booked on your property, we coordinate with the tenants and property management company to determine occupancy or move out clauses as it affects the sale and possession. We then coordinate showing arrangements directly with tenants and guests. Obtaining mortgage information. We will know if your loan is assumable, and we will receive an approximate payoff. We will also provide you with an estimated Seller’s Net Proceeds Statement based on this information, at your request. Procuring Seller’s Disclosures. These are required by the State of Florida and will be your representation to the potential buyer as to the condition and the size of your property. DuPree Team Luxury
  17. 17. Preparing a listing book with all documents intact. We prepare a special binder, which is tabbed for every important aspect of the listing process. Our checklists and system ensure that nothing gets missed. Making extra keys. We always keep a spare in our office to give access to agents, appraisers, inspectors, and other professionals required. Install electronic lockboxes (when appropriate). Our lockboxes provide maximum security for our Sellers. Placing a yard sign and installing a 24 hour hotline rider. When signs are permitted, we attach a 24 hour hotline rider that allows buyers to obtain access to the pricing details of your home. Handling all showings with care. We call you in advance for all showings and will work around your schedule if you have specific instructions about the showing of your home. DuPree Team Luxury
  18. 18. The Strategy “When you hire us, we will immediately get to work implementing our strategic market plan to sell your property.” The Strategy Team marketing— Most Realtors rely on the “4P’s of Marketing”... Put an ad in the paper. Put it in the MLS. Put up a sign. Pray. It’s our opinion that if a sign and an ad in the paper would sell your property, you wouldn’t need us at all. These things are a given and have nothing to do with creating excitement in the marketplace about your property. When you hire a Listing Broker, you expect a professional marketing plan of action and the ability to achieve results. We prefer to use a laser sharp approach, where we determine who the most likely Buyers are for your property and target the majority of our efforts to attract those particular Buyers. DuPree Team Luxury
  19. 19. The Exposure “We believe that effective marketing encompasses many different mediums. While our print marketing continues to be nationally recognized and acclaimed, we are acutely aware that the changing consumer now demands high tech along with high touch” Print Marketing— High Touch Consumers in the marketplace still prefer to touch and feel print marketing, especially when they are in the market to buy... and especially if it survives the 3-second rule (does not hit the trash can upon first glance). The print marketing created by the DuPree Team is in a class of its own and is often copied by others. We take real estate marketing seriously. DuPree Team Luxury
  20. 20. High Touch Here is a Synopsis of Some of our Materials: Professional Property Brochures. The quality of our marketing is known and appreciated through North America. Our standard for luxury listings is now a generous 8-page brochure and we often create 12-page brochures for our larger homes. It details and highlights all of the finishes, behind the scenes technology, and special features of your property. This allows the buyer to see all the “added value” items they might not otherwise know about. See Virtual Tours & Full Brochures at e ru u r h r s w.Du e e m c BUYING OR SELLING Call 954.752.1986 BBB RANCHES B RANC RA A BBB RANCHES B RANCH A PINE TREE ESTATES E TAT TATE AT PINE TREE ESTATES E ESTATES TATE AT PARKLAND PARKLAND ARKLAN RKLA K KL PARKLAND ARKLA ARKLAND RKLA K KL PARKLAND PARKLAND ARKLAN RKLA K KL PARKLAND PARKLAND ARKLA ARKLAN RKLA K KL ED ,000 00 00 UC ,000 0,0 0,0 RED,495 ,199 ,25 ,10 $3 $2 $2 $3 Parklander and Coral Springs/ Parkland Neighborhood News. CYPRESSHEA CYPRESSHEAD YPRESSHE YPRESSHEAD PRESSHE RESS RESSH ES BBB RANCHES B RANCH RA A WHIS WHISP RIN WHISPERING WOODS WHISPERING WOODS HIS IN OO CYPRESS TRAIL Y S RAIL PARKLAND PARKLAND ARKLA ARKLAN RKLA K KL PARKLAND ARKLA ARKLAND RKLA K KL CO CORA CORAL SPRINGS NG NGS PARKLAND ARKLA ARKLAND RKL RKLA K 00 00 0 0,0 0,0 ,00 $1, 75 $1, 25 $7 30 Two of the most recognizable magazines printed in the Parkland 0 BBB RANCHES B RANCHES A PARKLAN PARKLAND ARKLAN RKLA K KL Search the MLS for Bank Owned/ HUD & Foreclosed Homes Go to and click on property search 0 COUN R POINT COUNTRY POINT O PARKLAND PARKLAND ARKLAN RKLA K KL IN and Coral Springs area for the past 15 years. Those magazines are ,00 to find your next home or investment! ,00 50 98 $6 $4 Short Sales/Pre-Foreclosure Are you, a friend or family member facing hardships, cannot afford your mortgage or facing foreclosure? Call or e-mail us today to explore the possibility of a short sale for your property, avoid foreclosure and potentially save your credit rating. We have helped many sellers and want to help you! Call The DuPree Team Today 954.752.1986 delivered the first and 15th of each month and have a circulation GRAN GR GRAND RESERVE ERVE RV HIDDEN HAMMOCKS ESTATES D AMMOCK MMOC MMOCK M MO S PINE TREE ESTATES E TAT TATE AT PINE CREST N CORAL SPRINGS ORA NGS CORAL SPRINGS O NGS PARKLAND PARKLAND ARKLAN RKLA K KL CORA CORAL SPRINGS O GS 0 0 0 00 ,00 ,00 ,00 5,0 50 25 25 $4 $4 $4 $37 of 20,000+. PARKLAND PARKLAND GOLF AND ARK ARKL WYN AM AKES WYNDHAM LAKES Y A AKE KE LOOKING TO BUY A HOME KIN ACREAGE COUNTRY LU CO COUNTRY CLUB TRY R CORAL SPRINGS O GS IN HERON BAY? O AY Majestic Grove 0 0 1 Acre 8766 Valencia Court-$314,900 ,00 ,00 50 00 Coral Springs Hills $3 $3 1.829 Acres 9630 NW 45 Manor-$449,900 Cypress Trail/ Parkland 0.76 Acres 6980 NW 68 Manor-$350,000 Pine Tree Estates/Parkland 1.09 Acres 6285 NW 65 Terr-$399,900 1.07 Acres 5975 NW 74 Terr-$449,900 Parkland Ranches WWW.SEARCHHERONBAY.COM EARCHHERON EARCHHERONB ARCHHERON RCHHERO CHHE CHHER HH H 2+ Acres 9191 NW 68 CT-$899,000 2+ Acres 9010 NW 70 CT-$899,000 2.5 Acres 7580 NW 82 TER-$895,000 2.39 Acres 7580 NW 82 TER For Bank United REO Condos and Homes from $39,900 go to and click on Foreclosures DuPree Team Luxury
  21. 21. High Touch DuPree Team. Crunch the numbers with us as we analyze the details and trends of the overall market and specific areas. This will be a distinct advantage for you when it’s time to buy or sell in the South Florida. Visit for current reports. Keyes Strong Media Presence. Our advertisements in the news press. Some of our venues include Sun-Sentinel, Miami Herald, Unique Homes, Gold Coast Magazine, Florida Estates, Forbes Life, Town & Country, Veranda, Departures, and Palm Beach Post. Keyes featured advertisements in National and Regional magazines. Your home may be featured in Homes and Lands, Unique Homes, Florida Estates, Luxury Real Estate, DuPont Registry, and several other local publications. The DuPree Team and Keyes Company are frequent contributors to many of these publications. DuPree Team Luxury
  22. 22. High Tech Electronic Marketing— High Tech We have developed our own state of the art technologies for electronic marketing and communication and are consistently ahead of the local market in discovering emerging internet trends. The benefit to you is our ability to attract Buyers from around the globe. Our marketing encompasses many layers that work 24/7 for you to locate a ready, willing and able buyer. We are no longer confined to business hours or having a physical presence. We are able to transmit information instantly and effectively to anyone, anywhere in the world. We will feature your property on our signature website We market our listings 24 hours a day and have the speed and flexibility to make changes quickly when needed. Our site is literally a “one stop” South Florida Information site. It has not only real estate information, but everything else you need to know if you are visiting or relocating to our part of the world. We are one of the leaders in Broward County implementing new technologies. We will create a custom website for your property, This showcases your home in a very special way (for premier properties). Every piece of print marketing will feature your website address, driving interested Buyer directly to a wealth of information. A custom Flash tour with 15-40 photos will enable potential Buyers to see many details, room by room, as well as views and perspectives. These property websites feature detailed descriptions, plats and location maps, downloadable brochures and community information. Potential Buyers as well as agents can schedule a showing from website or request printed on marketing materials by mail. DuPree Team Luxury
  23. 23. High Tech We will create a Virtual Tour of your home This Flash! photo tour is a self-running slide show elegantly set to music. This highly portable tool is an e-mailable link, with nothing to install to play. Statistics show that the #1 request of Buyers is to see a lot of photos, and we oblige. We market your property day and night. Our integrated internet marketing allows interested Buyers to access information on your property at any time, 24/7. The DuPree Team’s continually expanding presence on the internet results in one of the market’s largest pools of Buyers for your home! We utilize more than 30 websites. These sites discover Buyers who are not yet ready to speak with an agent who want property information. We utilize the collective power of many other websites to direct traffic to our listings. Some of these sites include,,,,, and The Wall Street Journal’s We are serious about marketing to International Buyers. We have a full time search engine optimization specialist who places our listing at the top international websites in the UK, Canada, Germany, France, Russia and throughout Europe. We are listed on more than 40 international websites. Our international marketing strategies set us apart from the rest of the real estate market in Southeast Florida. DuPree Team Luxury
  24. 24. High Tech We implement Blogging and Podcasting to give key information and encourage repeat visitors. Blogging capitalizes on a growing trend and demand from consumers. real_estate_blog_ and are our blogs that provide current information on many topics of interest, including luxury trends, lifestyle and activities, real estate and design trends, featured listings, events and more. You can also connect with us at TheDuPreeTeam. We encourage you to visit it often. Podcasting’s essence is about creating content (audio or video) for an audience that wants to listen when, where and how they want. A recorded copy is available for via the internet for consumers to download and listen to. We effectively maximize electronic and voice broadcasting to reach thousands of Buyers and Brokers. We currently have a database of several thousand Buyers who are searching for property and regularly ebroadcast a graphic or voice announcement of our listings to them as well as to all of the agents in the South Florida Board of Realtors®. They can access your property’s website via a link that we provide. DuPree Team Luxury
  25. 25. Keyes Hotline Keyes Hotline Benefits Both Buyers and Sellers. Keyes Exclusive Hotline gives you complete property details anytime anywhere. It advertises your property around the clock. The hotline systems lets busy home seekers find just the right home over the phone in a convenient, relaxing atmosphere. A buyer may drive buy a home, get the 5-digit property code and take a “voice guided tour” in Spanish or English. If they like a property, they can simply press the (*) key and speak with a Keyes associate and instantly schedule a showing. Property activity reports give Keyes associates REAL leads in REAL time. They simple go to to see all recent activity on a home. DuPree Team Luxury
  26. 26. Realtor Marketing Here are some of the ways we tap into the power of our fellow co-brokers, ensuring maximum exposure: We submit your property into the Multiple Listing Service, and follow up with daily ebroadcasts and electronic brochures. This gives the other 40,000 members of the 7 different Boards of Realtors® in the South Florida area all the information they need to sell your property. Networking with fellow agents. We not only “talk your property up” to other agents, but we host open house events with lunch and door prizes to encourage attendance. This provides an easy opportunity for agents to preview your property, which increases the likelihood that it will be shown and sold. Marketing your property constantly to our top selling Brokers. Our “Premier Broker” are agents who are the most active in our marketplace and most likely to assist us in your sale. Our Premier Broker program offers added benefits such as 24/7 “back door” access to showing instructions, customized marketing materials and perks for showing our listings. DuPree Team Luxury
  27. 27. Public Promotion Public Promotion We believe “word of mouth is the best advertising.” Here is how we get the word out: We hold Broker Open Houses. On occasion we will host open houses around special events in peak season. We talk to the neighbors. We send out property brochures to surrounding home owners announcing your home on the market. Neighbors are often our best source of referrals. We talk to our Buyers. Through our Buyer Profile System we contact qualified Buyers in our extensive database, local MLS system, and national referral networks. We network through vital community organizations. We feel that it is important to give back to the community and in doing so we often make friends who help us promote our properties and services. DuPree Team Luxury
  28. 28. The Power of Social Capital The Power of Social Capital 70% of our Business is Built on Referrals All Around the USA! The DuPree Team and Keyes Company have a large network of real estate brokers not only in South Florida but all across North America! Because Keyes is so well known, The DuPree Team and its partners receive many referrals from other agents who have clients looking to buy and sell in South Florida. The DuPree Team can also serve their clients and friends, not just when buying or selling in South Florida, but anywhere else in the country. Here are just a few of their powerful networks that benefit our clients: “It’s not just who you know, it’s who knows you!” DuPree Team Luxury
  29. 29. The Negotiations The Negotiations— What Happens When an Offer Comes In? Through more than three decades of experience and over 2,000 families served, Marta and Neil DuPree, their buyer specialists, and the Keyes Company have a wealth of experience and strength to bring to the negotiating table. Here is what we do you when offers are submitted on your property: Qualified and counsel serious Buyers and their agents towards a decision and provide answers to countless questions or technical matters. Evaluate and offer an objective, third party opinion when contracts are presented. We will highlight the positive and negative aspects of the contract and make specific recommendations for structuring the contract in your best interest. Advise that, as long as there are contingencies remaining on your contact, with your permission, we will continue to show the property. We always look to bring in a backup offer whenever possible. DuPree Team Luxury
  30. 30. The Listing Process During the Listing Process Communication is Vital Communication is an area where many Realtors® fall short. In surveys conducted by NAR (National Association of Realtors®), lack of communication from their agent was the #1 complaint from Sellers. We are committed to being proactive in the listing process through systems and our team service. Here are the ways we communicate with you: We make personal calls to obtain feedback from all Realtors® that show your property and send monthly reports to you via email to let you know your homes’ strengths and weaknesses. This provides opinions and suggestions from other Realtors in the area and comments from potential Buyers who view your property. We keep you informed through a monthly report called a “Seller’s Update”. It includes a summary of the showing feedback, a synopsis of the market activity, a current market analysis of your area, links to internet marketing, advertisements, marketing action planned and our comments and recommendations for any changes that need to be made in the market strategy of your property. We transmit this, either electronically or by mail...however you want it. DuPree Team Luxury
  31. 31. Overpricing Be Wary of Overpricing— Here’s What Happens: The wrong prospects look at the property, if any at all. People not only buy in price ranges, they also look in price ranges. Cooperating Realtors don’t want to lose creditability with their buyers by showing overpriced listings. Cooperating Realtors know from experience that fair offers on overpriced properties are often rejected. Buyers are often embarrassed to make offers considerably below the list price. The property may become overexposed and shopworn. Cooperating Realtors and potential buyers begin to assume there is something wrong with the property. Even subsequent price reductions do not regain the lost market. Many qualified buyers who inspect overpriced listings decide at that point to eliminate the property from consideration, now and in the future. When buyers see that a property has been on the market for a long period, they assume they can get a bargain. Extremely low offers are likely. Overpriced properties help sell those properties which are more competitively priced. While overpriced properties may eventually sell, they usually sell for less than if they were priced competitively priced when first offered for sale. Solution: Price Competitively. DuPree Team Luxury
  32. 32. Under Contracts Now That You Are Under Contract The Seamless Transaction... here are some of the steps we take during the “under contract” process: We confirm that the earnest money has been deposited in the escrow account. We deliver condominium declarations and by-laws or Home Owner Association documents to the Buyer or their agent. We follow up by mail with original contracts for signature by all parties, when required or requested. We coordinate with the Buyer’s lender regarding loan approval process and time scheduled. We ensure appraisals and necessary surveys have been ordered in a timely manner. We obtain a pre-qualification or loan approval letter from the Buyer’s lender. We arrange access with the appraiser. We deliver signed Seller’s Property to the Buyer for acceptance. We also handle Lead-Based Paint Disclosures and other necessary documents as required. We schedule the property inspection and negotiate items that are requested. We obtain estimates for repairs that are necessary. We also coordinate mold inspections and mitigation when necessary. We negotiate any personal items that may be included, such as furnishings, and prepare an inventory to be attached to the Bill of sale at closing. We negotiate the transfer of any applicable Club Memberships. We review your settlement documents prior to closing and coordinate actual closing arrangements, utility transfers, key transfers, etc. We coordinate final inspections. We consult with you, the Buyer and the selling agent throughout settlement and troubleshoot any potential problems in advance, or handle last minute complications. “Our goal is to have you leave your real estate experience with us feeling like it was the best you have ever had” DuPree Team Luxury
  33. 33. Our Truck Need Help Moving? Don’t worry. We’ve got you covered. Buy or sell a home with us and you can use our moving truck for free for a local move. It’s easy. Here is what you do: Let us know when you’d like to use the truck. Bring in a copy of your license and insurance card. Fill out the form and drive away. Don’t forget to return the keys. DuPree Team Luxury
  34. 34. Our Partnership Our Partnership The Marketing and sale of your property requires us to work together to get the job done. Here is what we ask from you: Price your property competitively. Prepare your property to be in the best possible condition for showings. Cooperate in making access for showings as easy as possible for Realtors. Provide all pertinent information and documents related to property as requested. Complete and sign property disclosure forms. Be candid with your recommendations and suggestions at any time during the marketing process. Notify us when travel plans take you away from home to stay in communication. When an offer comes in, listen to our advice. Be timely and diligent in your response. Expect to honor reasonable contingencies. Consider all offers individually. Be prepared to make reasonable compromises when necessary. Return all paperwork promptly. Take care of any maintenance required. Plan to close and vacate the property on schedule, per the contract. Deliver your property in the condition required at closing. DuPree Team Luxury
  35. 35. The Power of Networking Our Successful Track Record Success leave clues... We’ve helped more than 2,000 families with the sale of their home. Will your property be the next addition to a history of success? “We found the entire staff experience in working with “Everyone was enthusiastic, professional, and positive. The DuPree Team to be exceptional. From the initial The DuPree Team met our expectations in every way. market assessment, to the marketing of our home, to They thoroughly understand the real estate market in the final closing, we found The DuPree Team to be very South Florida... All the DuPree Team is very enthusiastic, knowledgeable and easy to work with as they helped courteous, and hardworking. They always answer their us to sell our home in an extremely difficult market. We phone! The closing specialists made that process would highly recommend The DuPree Team.” problem free. All in all, a most positive experience in a mediocre housing market.” --Edward & Elaine Wilkening --Raul &Mary Romero “The DuPree Team provided excellent service in all phases “I can’t imagine a more professional, knowledgeable of the real estate process. I would highly recommend or dedicated real estate team than The DuPree Team. It the team for anybody in the market for South Florida real made a usually stressful experience seem easy. Also estate. I thank the DuPree Team for excellent service and when we had nearly lost all hope of finding what we professionalism. The DuPree Team is the best real estate were really looking for, Marta DuPree was able to match team I have worked with to date.” us up with the perfect property. No one knows Parkland better!” --Bill Kelley --Judith & Alfredo Ramos “Team is the key word - everyone working together! “The Team really works together as a team trying their Helped us reach a realistic price and sold in one week very best in getting things done in a satisfactory manner. because of the tremendous amount of exposure. We Their goal is to represent Keyes as best as they can and thank you all!” to satisfy the seller in getting the best price for the home! It’s not only a business but a close relationship between seller and realtor. We truly have been pleased with The DuPree Team.” --Marlene Peritzmam --Marion & Al Shoostine Our Service Will Change Your Standards! DuPree Team Luxury
  36. 36. Office: (954) 752-1986 WORLD CLASS SERVICE • WORLD CLASS MARKETING • WORLD CLASS RESULTS The Luxury Standard of Excellence