Hoe ziet de toekomst van het internet er uit? Hoe blijf je de komende tien jaar als online bureau relevant voor je klanten? Het antwoord op die vraag kun je zoeken in koffiedik, maar voor een betrouwbaar advies kun je beter terecht bij Jonathan MacDonald. Macdonald is mede-oprichter van this fluid world. Zijn ondernemende geest en bijdragen aan de internet-industrie maken van hem een succesvol online ondernemer. Wereldwijd wordt hij gezien als een van de belangrijkste online strategen. Tijdens het Copernica DM Summit 2012 vertelde hij wat je moet doen om als online bureau ook in de komende tien jaar relevant te blijven voor je klanten. Hoe ziet de toekomst van het internet er uit? Met welke trends en ontwikkelingen moet je rekening houden?

1. Unlocking Digital Agency
Growth Opportunities
Jonathan MacDonald

2. @jmacdonald

4. 1 prediction
3 trends
3 realities
2 primary opportunities
6 action steps

5. 1 prediction
3 trends
3 realities
2 primary opportunities
6 action steps

6. change is the only thing we can predict
today is the slowest rate of change
we’ll ever experience
the most adaptive to change
will be the most successful

7. 1 prediction
3 trends
3 realities
2 primary opportunities
6 action steps

8. 1/3. consumerisation
of technology

9. 2/3. virtualisation of physical

10. 3/3. socialisation of industry

11. 1 prediction
3 trends
3 realities
2 primary opportunities
6 action steps

12. 1/3. low entry point to market

13. 2/3. digital is becoming mainstream

14. 3/3. media is still about paid or owned

15. 1 prediction
3 trends
3 realities
2 primary opportunities
6 action steps

16. 1/2. involvement diversification

17. social capitalism:
marketing in a socially acceptable way

18. 2/2. revenue diversification

19. 1 prediction
3 trends
3 realities
2 primary opportunities
6 action steps

20. 1/6. identify & gain support from the most senior stakeholder you can

21. 1/6. identify & gain support from the most senior stakeholder you can
2/6. filter & gather small teams of people with will, regardless of skill

22. 1/6. identify & gain support from the most senior stakeholder you can
2/6. filter & gather small teams of people with will, regardless of skill
3/6. explore without restriction of legacy, what could be possible

23. 1/6. identify & gain support from the most senior stakeholder you can
2/6. filter & gather small teams of people with will, regardless of skill
3/6. explore without restriction of legacy, what could be possible
4/6. find a brave client who is brave enough to test & learn with you

24. 1/6. identify & gain support from the most senior stakeholder you can
2/6. filter & gather small teams of people with will, regardless of skill
3/6. explore without restriction of legacy, what could be possible
4/6. find a brave client who is brave enough to test & learn with you
5/6. initiate small flexible projects without promise or expectation

25. 1/6. identify & gain support from the most senior stakeholder you can
2/6. filter & gather small teams of people with will, regardless of skill
3/6. explore without restriction of legacy, what could be possible
4/6. find a brave client who is brave enough to test & learn with you
5/6. initiate small flexible projects without promise or expectation
6/6. learn from all outcomes, resist the term ‘failure’, repeat from 1

26. “when the winds of change blow,
some seek shelter,
others build windmills”

27. jonathan@thisfluidworld.com