The document discusses efforts to mitigate the carbon footprint of beef production in several European countries including Italy. It outlines that agriculture accounts for 7% of global greenhouse gas emissions and provides data on beef cow and cattle imports in Italy. The project involves 100 demonstration farms and 20 innovative farms in Italy to assess greenhouse gas emissions from beef production and identify mitigation strategies. Strategies identified include improving cattle diets and digestion, increasing productivity, improving manure management, increasing carbon sinks on farms, and utilizing renewable energy. The overall strategy is to encourage lower emission beef production practices and disseminate innovative approaches identified.