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Cool things about google ad planner

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Prachi Karan
Prachi Karan

Google Ad Planner provides tools to help both advertisers and publishers. For advertisers, it allows searching for websites by category, keywords, or predefined audiences to find targeted sites. It also provides reach, relevance, and insights data to help media planners make informed decisions. For publishers, it helps increase earnings by making their websites easier for advertisers to find and optimize.

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Cool things about Google Ad Planner India, 10 May 2011
RESEARCH PAGE 1.
a. Search by site ,[object Object]
Advertising,[object Object]
Keywords It can be used for Search Engine Optimization. Also it helps content writers and site designers valuable information.
b. Search by audience ,[object Object]
Predefined audience It shows highlighted tabs which show you the keywords they search for, the sites that they visit, the demographics they have selected.
b. Search by audience contd. ,[object Object], It gives a list of smaller websites which will be more targeted towards the audience. ,[object Object]
Visualization Tools,[object Object]
Helps a Media Planner in 3 key areas : ,[object Object],It involves finding the list of sites that is going to work for your campaign. ,[object Object],It involves having a certain degree of confidence that the sites that you are targeting will work for your audience. ,[object Object],Also it tells me where my audience is going beyond the obvious sites.
Helps take an informed decision based on ,[object Object]
Psychographics

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Cool things about google ad planner

  • 1. Cool things about Google Ad Planner India, 10 May 2011
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  • 5. Keywords It can be used for Search Engine Optimization. Also it helps content writers and site designers valuable information.
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  • 7. Predefined audience It shows highlighted tabs which show you the keywords they search for, the sites that they visit, the demographics they have selected.
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