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Marketing 101: A Small Business Strategy Guide

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A quick overview on what you should be focusing on as you prepare to create a marketing plan for your small business.

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Marketing 101: A Small Business Strategy Guide

  1. 1. Marketing 101 You’ve Built The Business Now It’s Time To Get The Word Out CT Business Solutions | Marketing & Design Strategies
  2. 2. Marketing Defined “Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.” Entrepreneur.com
  3. 3. Two-Headed Monster PLANNING The backbone of any successful marketing strategy revolves around the type and quality of content that a company is able to put forth. If you can create original and engaging pieces of content, you will be converting your audience members into paying customers at a very high rate. When it comes to marketing your small business, there are two major factors that should be getting the brunt of your focus. You need to create a comprehensive 3-month plan when it comes to the overall marketing strategy for your business. Without this plan to govern your actions, you will miss out on valuable analytics and possibly thousands of potential customers/clients. CONTENT
  4. 4. Your Strategy Guide There are three rules to keep in mind when creating your first marketing plan: 1. Include Short/Long Term Goals 2. Be As Detailed As Possible 3. Break Your Plan Into 3- Month Chunks
  5. 5. Short & Long-Term Goals Short-Term Goals These goals should be part of your overarching long-term goals, while still being realistically achievable and measurable. Long-Term Goals These goals will establish the overall goals for what your marketing strategy aims to accomplish. These are typically more abstract and deal with ideals rather than concrete statistics. Examples: • Publish 2 blog posts per week • Generate 5 new phone calls per week • Convert 5 social media followers/fans into paying customers per month Examples: • Increase social media audience conversion month-over-month • Maintain steady growth of blog readers • Decrease cost of overall customer conversions/acquisitions
  6. 6. Sample Marketing Timeline Create a detailed and date-specific timeline for your anticipated marketing campaign strategies. Using specific dates allows for a sense of urgency while giving you a measurable to analyze once the campaign has been completed.
  7. 7. • “How To” Posts • Online Quizzes • Picture Lists 3 Types of Content That People Love to Share
  8. 8. Two-Headed Monster The backbone of any successful marketing strategy revolves around the type and quality of content that a company is able to put forth. If you can create original and engaging pieces of content, you will be converting your audience members into paying customers at a very high rate. You need to create a comprehensive 3-month plan when it comes to the overall marketing strategy for your business. Without this plan to govern your actions, you will miss out on valuable analytics and possibly thousands of potential customers/clients. 3 Types of Content That People love to Share
  9. 9. Two-Headed Monster The backbone of any successful marketing strategy revolves around the type and quality of content that a company is able to put forth. If you can create original and engaging pieces of content, you will be converting your audience members into paying customers at a very high rate. You need to create a comprehensive 3-month plan when it comes to the overall marketing strategy for your business. Without this plan to govern your actions, you will miss out on valuable analytics and possibly thousands of potential customers/clients. 3 Types of Content That People love to Share
  10. 10. Two-Headed Monster The backbone of any successful marketing strategy revolves around the type and quality of content that a company is able to put forth. If you can create original and engaging pieces of content, you will be converting your audience members into paying customers at a very high rate. You need to create a comprehensive 3-month plan when it comes to the overall marketing strategy for your business. Without this plan to govern your actions, you will miss out on valuable analytics and possibly thousands of potential customers/clients. 3 Types of Content That People love to Share
  11. 11. Other Content There are countless ways that you can take advantage of in order to get your message to the public. While some are definitely easier than others, a combination of different channels will give off a professional presence to your audience while building a consistent brand image for your company. Types of Other Content: • YouTube Videos • Weekly/Bi-Weekly Podcast • Infographics • eBooks • News Articles • Guest-Posting for Blogs • Webinars • Physical Newsletters • Email Campaigns
  12. 12. Marketing 101 CT Business Solutions Marketing & Design Strategies www.BusinessSolutionsCT.com Twitter.com/BusinessCT Facebook.com/BusinessSolutionsCT Visit Our Blog For More Marketing Information, Tips, and Tricks

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