Session slides from Future Insights Live, Vegas 2015:
https://futureinsightslive.com/las-vegas-2015/
The poet John Keats famously blamed scientists experimenting with light for 'unweaving the magic of the rainbow'. Joe will look at applying science to design to make our apps and websites better. We'll look at different types of data, from user research and analytics, to psychology and multi-variant testing. How to research, collect, source, asses and most importantly design using data without losing the magic.
How to design with science and not destroy the magicJoe Leech
By @mrjoe http://mrjoe.uk
The poet John Keats famously blamed scientists experimenting with light for 'unweaving the magic of the rainbow'.
Joe will look at applying science to design to make our apps and websites better.
We'll look at different types of data, from user research and analytics, to psychology. How to research, collect, source, asses and most importantly design using data without losing the magic.
SearchLove Boston 2017 | Paul Madden | You, Google and Links: It's ComplicatedDistilled
Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against links.
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...Distilled
Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our digital marketing jobs that computers can do better than we can. In this talk, he'll explore the boundaries of human and computer capabilities and show you how to combine the strengths of both.
Understand who your visitors are, what happens after they convert, what they do in the future, and how much money they make you - and use this to influence your keyword research, strategies and tactics.
How much time and money do we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place?
As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs. We need to start giving away bits of the SEO discipline, and technical SEO is the easiest piece for us to stop owning.
It's time for more democratization, education, collaboration, and investment in open-source projects so we can fix things once, rather than a million times.
How to design with science and not destroy the magicJoe Leech
By @mrjoe http://mrjoe.uk
The poet John Keats famously blamed scientists experimenting with light for 'unweaving the magic of the rainbow'.
Joe will look at applying science to design to make our apps and websites better.
We'll look at different types of data, from user research and analytics, to psychology. How to research, collect, source, asses and most importantly design using data without losing the magic.
SearchLove Boston 2017 | Paul Madden | You, Google and Links: It's ComplicatedDistilled
Links used to rule the world of signals Google looked at. In recent years, the relationship Google has with that signal has become more complex and conflicted. With access to the data on nearly eight billion links and the biggest disavow database outside of Google itself, Paul will take us through the arguments for and against links.
SearchLove San Diego 2017 | Will Critchlow | Knowing Ranking Factors Won't Be...Distilled
Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence, and they're not the only ones. The impact of the robot revolution will not be limited to the ranking of search results, and the impacts on the job market are the subject of endless speculation. Will has been researching the parts of our digital marketing jobs that computers can do better than we can. In this talk, he'll explore the boundaries of human and computer capabilities and show you how to combine the strengths of both.
Understand who your visitors are, what happens after they convert, what they do in the future, and how much money they make you - and use this to influence your keyword research, strategies and tactics.
How much time and money do we collectively burn by fixing the same kinds of basic, "binary," well-defined things over and over again (e.g., meta tags, 404s, URLs, etc), when we could be teaching others throughout our organizations not to break them in the first place?
As long as we "own" technical SEO, there's no reason (for example) for the average developer to learn it or care — so they keep making the same mistakes. We proclaim that others are doing things wrong, but by doing so we only reinforce the line between our skills and theirs. We need to start giving away bits of the SEO discipline, and technical SEO is the easiest piece for us to stop owning.
It's time for more democratization, education, collaboration, and investment in open-source projects so we can fix things once, rather than a million times.
SearchLove San Diego 2017 | Marcus Tober | Ranking Factors in a Mobile-First ...Distilled
With Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume on mobile, and analyze user needs and content demands that differ between desktop and mobile. By analyzing brands’ websites that exhibit outstanding mobile performance, you’ll take away best practices for mobile search optimization in 2017.
SearchLove Boston 2017 | Will Critchlow | Building Robot AllegiancesDistilled
Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence. Computer capabilities are improving at a frightening rate, and there are already parts of our jobs that would be better off done by robots. In this talk, Will is going to highlight the areas where humans are falling behind and give you some tips on what to do about it.
SearchLove Boston 2017 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend $1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. Web performance is no longer an art, but a science. You have 600 milliseconds; how will you spend them?
How to Survive the Google Earthquake - Cyrus ShepardCyrus Shepard
Are the changes Google is making to marketing a disaster or opportunity for marketers? How do smart webmasters deal with keywords, links and SEO in the face of massive change? In this presentation for Marketing Festival 2013, Cyrus Shepard explains how opportunity abounds and give strategic advice on rising to the top.
What happens when everybody's website is fixed Jono Alderson
For many of us, a big part of our job is essentially to fix or improve things. We seek out marginal, incremental gains to make our platforms, brands and performance 'good enough', or at least, 'less bad than our competitors'. What happens when all of this is no longer necessary? When everybody's website, app or software is perfect? Few of our brands are equipped to compete - or even to survive - in this new world. We need a radically different way of thinking, and for many, it may already be too late.
I gave this presentation about the Lean Analytics book at the Lean Startup Meetup in Karlsruhe.
Follow my blog for updates: http://jan-koenig.com/blog/
Or Twitter: https://twitter.com/einkoenig
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @...Susanna Frazier
A compilation of key presentation slides from the 2017 Spring SourceCon.
Slide order: Keynotes > Purple Squirrel > George Boole > Anonymous.
#SourceCon
What do you want to learn?
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Lean is all about identifying and quantifying risk.
Don’t just ask questions.
Know what decisions you can make from these surveys.
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC This is where we survey
1. Keep surveys short ! Under 5 minutes is ideal
Completion Rates
Survey Monkey: Does Adding One More Question Impact Survey Completion Rate?
Industry Benchmarks
40% is awesome ! 30% is great ! 20% is good ! ~15% is expected !
What We See In Practice
Longer Surveys Decrease Completion Rates
A 5 Question Screener That I Did Recently
14% CTR from Nudge to Screener ! 202 Responses in 7 days ! 202 Opt-Ins for further studies !
By the way… ! Satisfaction surveys see 10% or lower response rates
2. Start broad then get detailed ! Satisfaction -> specifics
Broad questions
How satisfied are you?
What is your primary motivation?
What best describes why you came here today?
Specific questions
What is your experience with using X?
How satisfied are you with X/Y/Z?
3. Ask what you need to know ! Avoid what’s nice to know
What do you want to learn?
What are you going to DO with this survey data?
It’s easy to let additional questions creep up. Resist the urge!
4. Avoid hypothetical questions
Would you buy X if we offered it?
Instead, ask people about their CURRENT experience, frustrations, or workarounds to their problem.
5. Test survey internally
Startups have smaller customer counts. Surveying multiple times gets interpreted as spam.
Dry runs with your team are a great way to check if anything is confusing.
3 Ways to Get Surveys In Front of People 2
1. Email !
Apple ’s satisfaction survey uses plain text for simplicity
General Assembly’s HTML emails look too automated
Plain text works best. ! Looks like a real person wrote it.
2. In-App Opt-In !
Google Has Dedicated Usability Opt Ins
Twitter Integrates In-App Opt-In Into Their Apps
Target Opt-Ins Based On People’s Behavior To Increase Chances of Response
2. In-App Pop-up !
GQ Asks about Subscription Friction
Logitech Asks for Use Cases
3 Strategies for Segmenting Survey Results 3
Demographic segmentation is the norm, but only if it actually helps.
1. Platform !
Segmenting by Device Type
Another Example of Segmenting by Device Type
2. Time of Survey Response !
Segmenting by Time Survey Was Completed
Zendesk Uses Time of Survey To Send Surveys At Times That Have Higher Response Rates
Zendesk Figured Out “Not Work Hours” Worked Best
3. Cross-Reference with Analytics !
Cross Reference Analytics Data with Survey Data to Get the Whole Picture
Features used / products bought ! Frequency of visits !
Our Favorite Tools and Workflows 4
Research Tools of the Trade Our toolkit for getting survey’s done.
Book Resource: Improving Survey Questions: Design and Evaluation
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
A User Experience Approach to CRO - Managing Director at Amber Light,
Jeremy Swinfen Green approaches the topic from a slightly different angle, taking us through the user experience covering; aligning conversion with UX, business goals, the three legs of the UX stool and how the cookie law affects CRO.
Why Great Marketers Must be Great Skeptics: Rand Fishkin, Moz.comOptimizely
RAND FISHKIN, WIZARD OF MOZ, MOZ.COM
The world of web marketing is filled with common wisdom, best practices, and tactics based on past experiences, but some of these industry standards may actually be holding you back.
Rand Fiskin, Wizard of Moz, dives into stories and examples of those who’ve broken patterns and found value through counter-intuitive tests. This presentation covers a wide variety of marketing channels, including SEO, social media, content marketing, CRO, and more.
SearchLove San Diego 2017 | Marcus Tober | Ranking Factors in a Mobile-First ...Distilled
With Google rolling out the mobile-first index in 2017, the performance of a website’s mobile version is more relevant than ever. In this session, Marcus will reveal the most important mobile Ranking Factors, with a particular focus on content. Secondly, we will illuminate keyword opportunities with a much larger search volume on mobile, and analyze user needs and content demands that differ between desktop and mobile. By analyzing brands’ websites that exhibit outstanding mobile performance, you’ll take away best practices for mobile search optimization in 2017.
SearchLove Boston 2017 | Will Critchlow | Building Robot AllegiancesDistilled
Under Sundar Pichai, Google is doubling down on machine learning and artificial intelligence. Computer capabilities are improving at a frightening rate, and there are already parts of our jobs that would be better off done by robots. In this talk, Will is going to highlight the areas where humans are falling behind and give you some tips on what to do about it.
SearchLove Boston 2017 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend $1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. Web performance is no longer an art, but a science. You have 600 milliseconds; how will you spend them?
How to Survive the Google Earthquake - Cyrus ShepardCyrus Shepard
Are the changes Google is making to marketing a disaster or opportunity for marketers? How do smart webmasters deal with keywords, links and SEO in the face of massive change? In this presentation for Marketing Festival 2013, Cyrus Shepard explains how opportunity abounds and give strategic advice on rising to the top.
What happens when everybody's website is fixed Jono Alderson
For many of us, a big part of our job is essentially to fix or improve things. We seek out marginal, incremental gains to make our platforms, brands and performance 'good enough', or at least, 'less bad than our competitors'. What happens when all of this is no longer necessary? When everybody's website, app or software is perfect? Few of our brands are equipped to compete - or even to survive - in this new world. We need a radically different way of thinking, and for many, it may already be too late.
I gave this presentation about the Lean Analytics book at the Lean Startup Meetup in Karlsruhe.
Follow my blog for updates: http://jan-koenig.com/blog/
Or Twitter: https://twitter.com/einkoenig
2017 Spring SourceCon: Key Presentation Slides - Compiled by Susanna Conway @...Susanna Frazier
A compilation of key presentation slides from the 2017 Spring SourceCon.
Slide order: Keynotes > Purple Squirrel > George Boole > Anonymous.
#SourceCon
What do you want to learn?
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Lean is all about identifying and quantifying risk.
Don’t just ask questions.
Know what decisions you can make from these surveys.
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC This is where we survey
1. Keep surveys short ! Under 5 minutes is ideal
Completion Rates
Survey Monkey: Does Adding One More Question Impact Survey Completion Rate?
Industry Benchmarks
40% is awesome ! 30% is great ! 20% is good ! ~15% is expected !
What We See In Practice
Longer Surveys Decrease Completion Rates
A 5 Question Screener That I Did Recently
14% CTR from Nudge to Screener ! 202 Responses in 7 days ! 202 Opt-Ins for further studies !
By the way… ! Satisfaction surveys see 10% or lower response rates
2. Start broad then get detailed ! Satisfaction -> specifics
Broad questions
How satisfied are you?
What is your primary motivation?
What best describes why you came here today?
Specific questions
What is your experience with using X?
How satisfied are you with X/Y/Z?
3. Ask what you need to know ! Avoid what’s nice to know
What do you want to learn?
What are you going to DO with this survey data?
It’s easy to let additional questions creep up. Resist the urge!
4. Avoid hypothetical questions
Would you buy X if we offered it?
Instead, ask people about their CURRENT experience, frustrations, or workarounds to their problem.
5. Test survey internally
Startups have smaller customer counts. Surveying multiple times gets interpreted as spam.
Dry runs with your team are a great way to check if anything is confusing.
3 Ways to Get Surveys In Front of People 2
1. Email !
Apple ’s satisfaction survey uses plain text for simplicity
General Assembly’s HTML emails look too automated
Plain text works best. ! Looks like a real person wrote it.
2. In-App Opt-In !
Google Has Dedicated Usability Opt Ins
Twitter Integrates In-App Opt-In Into Their Apps
Target Opt-Ins Based On People’s Behavior To Increase Chances of Response
2. In-App Pop-up !
GQ Asks about Subscription Friction
Logitech Asks for Use Cases
3 Strategies for Segmenting Survey Results 3
Demographic segmentation is the norm, but only if it actually helps.
1. Platform !
Segmenting by Device Type
Another Example of Segmenting by Device Type
2. Time of Survey Response !
Segmenting by Time Survey Was Completed
Zendesk Uses Time of Survey To Send Surveys At Times That Have Higher Response Rates
Zendesk Figured Out “Not Work Hours” Worked Best
3. Cross-Reference with Analytics !
Cross Reference Analytics Data with Survey Data to Get the Whole Picture
Features used / products bought ! Frequency of visits !
Our Favorite Tools and Workflows 4
Research Tools of the Trade Our toolkit for getting survey’s done.
Book Resource: Improving Survey Questions: Design and Evaluation
SearchLove San Diego 2017 | Hana Abaza | Aiming for Impact: A Conversion-Cent...Distilled
We’ve all been in the room when someone asks the golden question: How do we get more traffic to our content? Here’s a better question: How do we hit our goals with the least amount of traffic possible? Changing the question can lead to a totally different approach to content marketing. One that prioritizes quality, conversion and impact. In this session, Hana will cover the core drivers of high-impact content including establishing content/market fit, advanced persona driven strategies and optimization.
A User Experience Approach to CRO - Managing Director at Amber Light,
Jeremy Swinfen Green approaches the topic from a slightly different angle, taking us through the user experience covering; aligning conversion with UX, business goals, the three legs of the UX stool and how the cookie law affects CRO.
Why Great Marketers Must be Great Skeptics: Rand Fishkin, Moz.comOptimizely
RAND FISHKIN, WIZARD OF MOZ, MOZ.COM
The world of web marketing is filled with common wisdom, best practices, and tactics based on past experiences, but some of these industry standards may actually be holding you back.
Rand Fiskin, Wizard of Moz, dives into stories and examples of those who’ve broken patterns and found value through counter-intuitive tests. This presentation covers a wide variety of marketing channels, including SEO, social media, content marketing, CRO, and more.
SERYES, Es una Correduria de Seguros, creada por Cooperativas y participada por sus trabajadores.
Colabora activamente con entidades de la Economía Social y con APRODECA.
Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten S...Kate O'Neill
From search and social media to analytics and optimization, marketing has really gotten geeky. It's nearly impossible to keep up, so what should business owners know about online marketing in order to make good decisions about their web presence? This presentation is both a broad overview of key web marketing disciplines as well as a quick dive into some of the concepts and vocabulary behind them.
Presented on Wednesday, August 18th to the Women Business Owners Special Interest Group of the Nashville Area Chamber of Commerce.
Brent Summers, Director of Marketing at Digital Telepathy Using Data and Design toDrive Your Business June 25, 2015
Data is All Around You 1
Quantitative Data Sales Reports Data is All Around
Quantitative Data Application Performance Data Data is All Around You Quantitative Data Search Engine Optimization Data is All Around
Quantitative Web Analytics Data is All Around You
Qualitative Data Customer Surveys Data is All Around You Qualitative Data Customer Interviews Data is All Around You Get more info at: goo.gl/Jeol7v
Qualitative Data Personas Data is All Around You Get more info at: goo.gl/UW8mgQ
Observation Heat Mapping & Scroll Mapping Data is All Around You Observation User Behavior Data is All Around You
Data Already 
 Informs Design 2
A/B Testing Optimize for conversions. Data Already Informs Design
Eye Tracking People read in F-Shaped Pa erns Data Already Informs Design
Eye Tracking People look where people look. Data Already Informs Design h
Vertical Rhythm There’s a reason paper is ruled. Data Already Informs Design
Color Psychology What does your brand color say about your business?
The Golden Ratio 1.618 —
Consider the Entire 
 User Journey 3
Identify the Friction Evaluate sentiment/friction at each stage of the user journey. Consider the Entire User Journey
Designing for
 Business Objectives 4
Identify the Friction Where can you make the biggest impact? Designing for Business Objectives
User Journey Consideration
Landing Pages Incremental improvements can drive exponential results.
Be er Social Sharing Social sharing + content performance insights.
Animations Scroll is the new click.
Change Language Try different value proposition, calls to action, etc.
Change Layout Use behavior patterns to drive decisions.
User Journey Conversion: The act of purchasing a product or service through self service or a sales process.
Content Marketing Share knowledge to establish trust. Onboarding Step-by-step walkthroughs for new users.
Get the First Click Break through psychological barriers. User Journey Retention: Post-purchase. Activities that drive further product engagement, adoption and upgrades. Designing for Business Objectives
Reduce cognitive load: hide data until a user requests it.
Simplify your user interface for experienced users
Testimonials “Who doesn’t love social proof?” - Brent Summers
Prioritizing Your Backlog
Keep Track of Experiments Practical Advice Use a formula to assess which experiments to do first.
Sample Experiments Which of these experiments should be implemented Paid conversions
What does the data tell you? Identify where can design make the biggest impact.
Rounding Out the Process Your implementation method is unique. Measure the results. Repeat.
Measuring Success 6
Good Design is Great for Business Design lead firms out-perform the S&P 500 by 228%. Measuring Success
Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
10 Commandments - Personas for SEO aka Customer-Driven Website RedesignYo! Yo! SEO
People are THE core of redesigning your website. Content needs to be written & optimized for them. Dana Lookadoo's presentation from PubCon Las Vegas 2013 helps you understand a process for working with the C-Suite, your customers, and data to identify what your audience wants.
What does person want to do?
What keyword phrases are associated with their need?
What questions are they asking?
What content assets do we have to help?
What do we want him/her to do?
Why will he/she do it?
What are the success metrics that lead to conversion?
Learn how to create audience conversion workflows and show some love to your audience when redesigning your website and writing your content.
At #SMDayADL I presented on the topic of social media reporting, sharing tips on establishing suitable goals, aligning them to relevant metrics, and employing reporting best practices.
UX & ROI: What to measure and what to expectcxpartners
Sharing experiences of UX in the world of eCommerce.
What metrics to look at, how much of an increase can you expect, real numbers, benchmarking, business case justification and much more.
Similar to How to design with science: and not destroy the magic (Joe Leech) (20)
A Universal Theory of Everything, Christopher MurphyFuture Insights
Taken from the Future of Web Design, New York 2015 Conference. https://futureofwebdesign.com/nyc-2015/
Drawing on over two decades of experience designing and developing digital products, Christopher will walk you through everything he's learned along the way. He'll break apart the creative process, exploring how an understanding of that process, leads you to become a better designer. In this session, he'll explore how the best designers: firstly 'prime the brain' by ensuring it is constantly nourished with new material; then explore that material from multiple perspectives to gain a deep understanding of it; before, finally, putting those pieces back together again to create exciting new ideas that stand the test of time. In short, he'll ensure you leave the session fully creativity-hardened and never short of ideas again.
Horizon Interactive Awards, Mike Sauce & Jeff JahnFuture Insights
Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
Mike Sauce, Founder and President of the Horizon Interactive Awards will present an award to the Most Awarded Developer in the 13th annual competition to DynamiX Web Design. Jeff Jahn, owner and founder of DynamiX, will discuss design trends, processes and technologies that led his company to achieve such a high honor in the Horizon Interactive Awards competition.
Reading Your Users’ Minds: Empiricism, Design, and Human Behavior, Shane F. B...Future Insights
Taken from the Future of Web Design, New York 2015 Conference. https://futureofwebdesign.com/nyc-2015/
How do you decide what your users really need? The difficult truth is that the best web design comes from finding out for yourself. Luckily for anyone passionate about improving web-based human interaction, the field of psychology can shed light on common motivations, needs, and biases that are powerful influences on human behavior. In this session, you’ll learn about how these psychological forces—such as prospect theory, metacognitive fluency, and the introspection illusion—can shed light on UX, design, and conversion.
Structuring Data from Unstructured Things. Sean LorenzFuture Insights
From FOWA Boston 2015
Structuring Data from Unstructured Things. Sean Lorenz
Data coming from Internet of Things (IoT) product sensors can be hard to manage or know what to do with. In this talk Sean will discuss ways to tame IoT data sources by organizing and pruning that information effectively. He will also discuss the importance of time series when culminating sensor, metadata and other data sources together, making it vastly easier to query or perform analytics on your newly structured data.
Taken from the Future of Web Design, New York 2015 Conference. https://futureofwebdesign.com/nyc-2015/
The process behind making a blockbuster film is similar to creating a meaningful website or app. Through the lens of cinema, we’ll walk through practical ways that UX design teams can work together to deliver an award-winning final product. Whether you’re making a low-budget indie for a non-profit or the next summer smash for a Fortune 500, we can learn a thing or two from film.
Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
In the last few years, we’ve seen an emergence of a modular way of thinking about code and design. We’ve seen the rise of SMACSS, BEM, and Atomic Design. This talk will look at those modular concepts and how they can streamline development for large and long-running projects. We’ll also look at how these approaches can ease responsive design and development. Lastly, we will look at where the modular approach is going in the future as Web Components slowly make their way into browsers and application frameworks.
Designing an Enterprise CSS Framework is Hard, Stephanie RewisFuture Insights
Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
It seems that not a week goes by without a shiny new framework of some type — be it CSS or JS. But no matter how awesome they are, each have shortcomings and idiosyncrasies that invariably make you ask, 'Why?' Now imagine someone gave you the ability to start from scratch to create your own framework. No strings. No preconceptions — well, except that it has to be enterprise scale, platform agnostic, and work in a whole host of disparate situations. In this session, Stephanie will talk about some of the challenges, hurdles, tradeoffs, and unique decisions Salesforce UX made on the way to building an enterprise framework.
Accessibility Is More Than What Lies In The Code, Jennison AsuncionFuture Insights
Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
Many associate making a digital product accessible with the guidelines and specifications that address themselves at the code-level. In short, the developers/engineers will take care of it. While the thoughtful implementation of accessible code during the development phase is unquestionable, the truth is accessibility depends heavily on choices made by designers and others involved in determining the user experience, and typically before development begins. Join Jennison as he illustrates this by identifying some of the user interactions and design-related decisions that can pose accessibility challenges. He will also share practical advice for those seeking to scale accessibility and make it a shared responsibility.
Sunny with a Chance of Innovation: A How-To for Product Managers and Designer...Future Insights
Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
Growth stage companies need to continue to be as innovative as they were as smaller startups - but how do you actually do it? How can product leaders and designers de-risk valuable new ideas and get the support required to actually execute? From the perspective of a product owner and a designer respectively, Audrey and Alexa will walk through how they ran an innovation team on a recent project. They'll discuss how they rallied a broader group of stakeholders around big and risky ideas, testing the limits of experimentation, and turning small-scale experimental code into real life features. Thinking big and executing in layers is the future of innovation. You will walk away with some easy methods to start launching experiments at your company, regardless of whether you come from a three-person startup or a huge corporation.
Taken from the Future of Web Design, New York 2015 Conference. https://futureofwebdesign.com/nyc-2015/
The future must be universally approachable. In this talk, Andrew looks at designing for dyslexic users. Learn how to create designs that are more universal; designs that not only better fit dyslexics, but are a better fit for everyone regardless of race, religion, national origin, language or ability.
Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
Site analytics. The quantified self. Big data. Human activity is creating more and more measurable data. But is more data really helping designers make better decisions? Human problems often require illogical approaches. In order to meet real human needs, we need to approach the data we collect with empathy and find the story in the facts.
Taken from the Future of Web Design, San Francisco 2015 Conference. https://futureofwebdesign.com/san-francisco-2015/
We need to create processes that get us away from nice looking design files to actually shipping our projects into the real world.
FOWA London 2015
In recent years there have been incredible advances in artificial intelligence and deep learning. As a result, powerful technology which used to be rare and expensive has very quickly become easily available and cheap. This will have both positive and negative consequences for web developers. In this talk I will look at how AI will change the development field, and provide techniques that will help designers and developers to work with AI to improve their skills and make better sites and applications for end users.
Digital Manuscripts Toolkit, using IIIF and JavaScript. Monica Messaggi KayaFuture Insights
FOWA London 2015
Monica is part of the DMT project at the Bodleian Libraries (University of Oxford) that aims to create a toolkit using IIIF standard (http://iiif.io) for images, a server solution (to store images of manuscripts and metadata), and a client solution using JavaScript to build an authoring tool that allows editing the manuscript manifest and its metadata. Working specifically on the authoring tool, and on the challenges that different types of manifests presents for the developer. You will have a glimpse of the whole picture and then she taps into the libraries used, choices made, collaboration experiences and lessons learned so far.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
5. @mrjoe
The product goes
live and it's lost
it’s magic
The team
/ client
continually
questioning your
choices
Being
micromanaged by
your boss / client
Ever heard these
issues? Hands-up?
I had the first one so
badly for about a year, I
called it the curse of
Joe.
6. @mrjoe
It started with a need
6
http://
www.cxpartner
s.co.uk/cxblog/
the_myth_of_th
e_page_fold_ev
idence_from_us
er_testing/
It started with a need. I had heard the
same thing again and again.
I wrote this, have you read it? Almost
half a million of you have.
7. @mrjoe
Here’s the data, from an eyetracking study. It shows
2 designs, one to the left with stuff crammed above
the fold. The one on the right where things are
spaced out more. People explored more when there
was less stuff crammed above the fold.
It showed me there was a need for evidence,
reasoning and science to support the design
process.
8. @mrjoe
Design is not so
much a design issue
as a power struggle.
– Alan Cooper
Alan cooper, created visual basic amongst
other things, teaches design leadership.
Harsh words!
So what do we do?
9. @mrjoe
Design is the process of
choosing and organising code
words, images and messages
into a form that communicates
and influences its audience
– @mrjoe + The UK Design
council
11. @mrjoe
Here’s some research I did many years
ago for the trainline. What does this
photo show?
This one photo saved countless time for
thousands of people.
12. @mrjoe
2.
1.
It tells us two things.
1. When people travel they are often
carrying loads of stuff
2. most people have a phone and are
looking for the conformation email.
They don’t print it out.
We took the confirmation number and
put it as the email subject line.
13. @mrjoe
I didn’t see them [the asterisks].
There’s nothing that explains
what they mean.
How did you hear about us?
*
How old are you? *
I’ve heard this a few times in user research. What does it mean? Not
enough people to make it statistically significant but enough to change my
approach to forms.
14. @mrjoe
How did you hear about us?
How old are you?
Optional
We don’t mark mandatory, we mark
optional.
It’s enough to get me to change my design
approach. Is there enough evidence to prove
it from just a handful of users? No, it requires
another set of supporting data.
Which is why we need to use each approach
in combination with another.
17. @mrjoe
You’re f---ing with
the magic!
– Mel Karmazin, Viacom executive
hמּp://www.slate.com/articles/technology/technology/2014/06/
online_advertising_effectiveness_for_large_brands_online_ads_may_be_worthless.single.html?
utm_content=bufferfa367&utm_medium=social&utm_source=twiמּer.com&utm_campaign=buffer
http://carolinavega.com/web%20documents%20and%20pics/oreo.jpg
18. @mrjoe
http://
justinmrao.com/
lewis_rao_nearim
possibility.pdf
On the Near Impossibility of Measuring the
Returns to Advertising⇤
Randall A. Lewis
Google, Inc.
ralewis@google.com
Justin M. Rao
Microsoft Research
justin.rao@microsoft.com
April 23, 2013
Abstract
Classical theories of the firm assume access to reliable signals to measure
the causal impact of choice variables on profit. For advertising expenditure
we show, using twenty-five online field experiments (representing $2.8 mil-
lion) with major U.S. retailers and brokerages, that this assumption typically
does not hold. Statistical evidence from the randomized trials is very weak
because individual-level sales are incredibly volatile relative to the per capita
cost of a campaign—a “small” impact on a noisy dependent variable can gen-
erate positive returns. A concise statistical argument shows that the required
sample size for an experiment to generate su ciently informative confidence
intervals is typically in excess of ten million person-weeks. This also implies
that heterogeneity bias (or model misspecification) unaccounted for by ob-
servational methods only needs to explain a tiny fraction of the variation in
sales to severely bias estimates. The weak informational feedback means most
firms cannot even approach profit maximization.
This paper was published. The study was undertaken written when Lewis
and Rao were at Yahoo.
What does this tell us? There is no proof this works. It’s built on faith.
19. @mrjoe
The 5 basic business models.
19
http://mrjoe.uk
Advertising
Affiliate
feesSelling
Subscription
/ Licensing
Market
place
What does that mean for you. You need to understand
some business basics. I wrote an article. more coming
soon.
These are the 5 basic income streams for organisations.
Understand how they generate money and you have
more science to base your designs on.
Read more at http://mrjoe.uk
22. @mrjoe 22
5 years ago. I was a single man. At a point in life where it was becoming
harder to meet new people. Someone suggested internet dating. I thought
wow, ok, I can do this. My UX background is perfect for meeting the perfect
person.
23. @mrjoe
http://blog.okcupid.com/
index.php/the-4-big-myths-of-
profile-pictures/
I went in search of data, OK Cupid has a blog. Full of great insights, like what
is the perfect profile picture.
I set about getting all UX on it, user researching my profile. At one point I
emailed OK Cupid and asked if I could drop a google analytics tag my page.
I learned a lot about how data can inform design. I also met my wife.
24. @mrjoe
Classic
-Conversion (sales / visits)
-Product page conversion
(sales / visits to product page)
-Funnel analysis
-Basket abandonment
-Bounce rate
-Sales
-Leads
-Subscribers
-Unique visitors
-Returning visitors
-Page views per visit
-Visit to order ratio
-Load time
-Registrations
-Visit / session length
-Page views per visit
-Time on page
-Time on site
-Form abandonment
-Failed internal search
-Referring pages / links
-Geographic locations
-Print page
Banners:
-Click through rate
-Impressions
Financial / sales / business
-Average order value
-Basket value
-Profit margin
-Average sales price
-Cross sell
-Gross margin
-Category margin
-Cost per lead
-Customer acquisition cost
-Lifetime customer value
-Average customer value
-Membership / subscription
churn
RSS
-Feedburner subscriptions
-Shares on Google Reader
Call centre calls
-Average call length
-Support vs sales calls
-Inbound vs outbound calls
-Web generated calls (unique
number on website)
-Web fulfilled information calls
SEO
-SEM keyword value
-SEO positioning
-Changes in SERP results/
rankings
-Top entry pages
-Number of keywords
triggering results for your site
-Number of clicks to your site
from keywords
-Google trends
-Inbound links (back link
discovery)
-Percentage share of each
engine
-Branded vs non-branded
searches
-Affiliate links
-Affiliate fees
Social media
-Facebook referrals
-Incoming Twitter links
-Facebook sends/shares/
mentions
-Facebook likes
-Facebook fans
-Facebook fan rates
-Tweets
-Retweets
-@s on Twitter
-Twitter followers
-Twitter follow rate
-Google +1s
-Bookmarks on Delicious
-StumbleUpon thumbs up
-StumpleUpon reviews
-Diggs
-Google BlogSearch links
-Blog comments
-Blog articles
-Video views
-Youtube favourites
-Youtube channel
subscriptions
-Youtube channel comments
-Youtube video reviews
-Slideshare views
-Forum mentions
-Thread size
-Online review mentions
-Stars in reviews
-Bit.ly / URL shorteners
usage / clicks
Third party / benchmarks
-Comscore
-Hitwise
-Alexa
-Compete (US)
Email & campaigns
-Email newsletter churn
-Email sign-up
-Emails sent
-Emails bounced (bad
address)
-Email forwards
-Email campaigns
-Open rate
-Delivery rate (sent - bounces)
-Click through rate (CTR)
-Email related to conversion /
other metric
-Unsubscribe rate
-SMS subscribers
-Via print publication / 3rd
party (unique URLs)
Internal search
-Search no results
-# Search 1 - 10 results
-# Search 10 - 25 results
-# Search over 50 results
IA:
-GOMS technique
-Time to content
-Clicks to content
-Back button clicks
-Task completion
-Errors
Testing metrics:
-Words Recognition Rate
-Reported expectations and
performance
-Facial reaction
-Number of back presses
-Gap satisfaction
-Path's taken as a measure of
scent
-Work-flow matches mental
model or not
Satisfaction measurements:
-Net Promoter Score
-ASQ PDF: After Scenario
Questionnaire (3 Questions)
-NASA-TLX : NASA's task load
index is a measure of mental
effort (5 Questions)
-SMEQPDF: Subjective Mental
Effort Questionnaire
-UMEPDF : Usability
Magnitude Estimation
-SEQ PDF: Single Ease
Question
A bewildering amount of metrics. Here’s some I collected over a couple of
years. This can be dangerous, organisations can be tied to data, refusing to
make a decision without it.
25. @mrjoe
I had a recent debate over whether a
border should be 3, 4 or 5 pixels
wide, and was asked to prove my
case. I can’t operate in an
environment like that…
… I won’t miss a design philosophy
that lives or dies strictly by the sword
of data.
– Doug Bowmen
http://stopdesign.com/archive/2009/03/20/goodbye-google.html
This is taken from Doug Bowmen’s blog, after he left
Google, he was their first visual designer. Pretty damning.
26. @mrjoe
Classic
-Conversion (sales / visits)
-Product page conversion
(sales / visits to product page)
-Funnel analysis
-Basket abandonment
-Bounce rate
-Sales
-Leads
-Subscribers
-Unique visitors
-Returning visitors
-Page views per visit
-Visit to order ratio
-Load time
-Registrations
-Visit / session length
-Page views per visit
-Time on page
-Time on site
-Form abandonment
-Failed internal search
-Referring pages / links
-Geographic locations
-Print page
Banners:
-Click through rate
-Impressions
Financial / sales / business
-Average order value
-Basket value
-Profit margin
-Average sales price
-Cross sell
-Gross margin
-Category margin
-Cost per lead
-Customer acquisition cost
-Lifetime customer value
-Average customer value
-Membership / subscription
churn
RSS
-Feedburner subscriptions
-Shares on Google Reader
Call centre calls
-Average call length
-Support vs sales calls
-Inbound vs outbound calls
-Web generated calls (unique
number on website)
-Web fulfilled information calls
SEO
-SEM keyword value
-SEO positioning
-Changes in SERP results/
rankings
-Top entry pages
-Number of keywords
triggering results for your site
-Number of clicks to your site
from keywords
-Google trends
-Inbound links (back link
discovery)
-Percentage share of each
engine
-Branded vs non-branded
searches
-Affiliate links
-Affiliate fees
Social media
-Facebook referrals
-Incoming Twitter links
-Facebook sends/shares/
mentions
-Facebook likes
-Facebook fans
-Facebook fan rates
-Tweets
-Retweets
-@s on Twitter
-Twitter followers
-Twitter follow rate
-Google +1s
-Bookmarks on Delicious
-StumbleUpon thumbs up
-StumpleUpon reviews
-Diggs
-Google BlogSearch links
-Blog comments
-Blog articles
-Video views
-Youtube favourites
-Youtube channel
subscriptions
-Youtube channel comments
-Youtube video reviews
-Slideshare views
-Forum mentions
-Thread size
-Online review mentions
-Stars in reviews
-Bit.ly / URL shorteners
usage / clicks
Third party / benchmarks
-Comscore
-Hitwise
-Alexa
-Compete (US)
Email & campaigns
-Email newsletter churn
-Email sign-up
-Emails sent
-Emails bounced (bad
address)
-Email forwards
-Email campaigns
-Open rate
-Delivery rate (sent - bounces)
-Click through rate (CTR)
-Email related to conversion /
other metric
-Unsubscribe rate
-SMS subscribers
-Via print publication / 3rd
party (unique URLs)
Internal search
-Search no results
-# Search 1 - 10 results
-# Search 10 - 25 results
-# Search over 50 results
IA:
-GOMS technique
-Time to content
-Clicks to content
-Back button clicks
-Task completion
-Errors
Testing metrics:
-Words Recognition Rate
-Reported expectations and
performance
-Facial reaction
-Number of back presses
-Gap satisfaction
-Path's taken as a measure of
scent
-Work-flow matches mental
model or not
Satisfaction measurements:
-Net Promoter Score
-ASQ PDF: After Scenario
Questionnaire (3 Questions)
-NASA-TLX : NASA's task load
index is a measure of mental
effort (5 Questions)
-SMEQPDF: Subjective Mental
Effort Questionnaire
-UMEPDF : Usability
Magnitude Estimation
-SEQ PDF: Single Ease
Question
Measure
2 to 3
things.
Each has:
1. Timescale
2. Benchmark
3. Reason to be
reported
4. Associated
action
http://mrjoe.uk/ux-and-roi-what-to-measure-and-what-to-expect/
Truth is it’s important to measure. It shows confidence in your design.
Here’s some tips to get it right. See a talk by me on this here http://mrjoe.uk/
ux-and-roi-what-to-measure-and-what-to-expect/
29. @mrjoe
The soaring eagle. Elegantly drifting
through the air with little effort. The
eagle also evolves, little by little to its
own maxim. It’s a superb flyer, soaring
to 15,000 feet instead of making long
leaps between trees. The eagle started
from a better set of basics: front limbs
to wings, reptile scales to feathers.
Good design gives a good starting
point for evolution. MVT can get you to
a maxim, but it can’t help you choose
the best starting point to get to the
highest maxim. A strong design leads
to elegant flight. A weak design leads
to hopping between branches. We
need to combine MVT with craft. Read
more: http://www.cxpartners.co.uk/
cxblog/
multi_variant_testing_and_the_flying_
30. @mrjoe
Sore like an eagle
don’t leap like a
squirrel
http://www.cxpartners.co.uk/cxblog/multi_variant_testing_and_the_flying_squirrel/
32. @mrjoe
James Vicary, in 1957, flashed up hungry eat
popcorn, thirsty drink coke as single frames
during a movie showing.
33. @mrjoe
58%A reported 58% increase in sales of popcorn.
But it was later found out to be a hoax. He made it up to
prop up his failing advertising business.
34. @mrjoe
Some examples, but there is no proof.
http://www.badabingrecords.com/2011/03/the-subliminal-
scares-a-short-history-of-an-american-obsession/
http://www.businessinsider.com/subliminal-ads-2011-5?op=1
35. @mrjoe
Strikingly, there
was no
significant effect.
http://www.bbc.co.uk/news/magazine-30878843
The media’s obsession. They were shown the same three-
minute clip from the BBC/Kudos drama Spooks twice, but
each time one group wore the blindfolds. The clip watched
by the group with red blindfolds contained a 10-millisecond
flash, every five seconds, of the word “Lipton", http://
www.bbc.co.uk/news/magazine-30878843
So what can we do?
36. @mrjoe
There are resources out there that help with theory. This is
from Ribot, alumni of my psychology for designers
workshop. http://coglode.com/
Workshop: http://mrjoe.uk/psychology-design-ux-
workshop/
37. @mrjoe
PsychologyForDesigners.com
Or you can buy my book, I show you how to find a theory
and apply it to design. How to use psychology to advocate
design.
PsychologyForDesigners.com
38. @mrjoe
Title Text
38
A designer
who doesn't
understand
psychology
is going to be no
more successful
than an architect
who doesn't
understand physics
Image: http://victorenrich.com/archives/155
@mrjoe
41. @mrjoe
'I feel the design,
minimalist in style,
reflects a modern
design aesthetic’
- The Designer
42. @mrjoe
‘Well I feel more that
it’s a website and not
a f#cking coffee table.’
- The Product
Manager
43. @mrjoe
'I feel the design,
minimalist in style,
reflects a modern
design aesthetic’
- The Designer
What was wrong with that statement?
Anytime you say I feel, it leaves the door open for the ‘Well
I feel’. It becomes a battle of wills, there is no subjectivity
to judge the design against.