2. A well designed and perfectly functioning website too can sometimes drive customers
away and increase the bounce rates due to a variety of reasons. Serving customers
well should be the only purpose of any website. However, sometimes store owners
miss a few of the factors that could be putting people off.
Here are a few:
Autoaudio
Scrolling Adverts
Complex Navigation
Non-Responsive Site
Outdated Content
3. A sound that automatically starts playing on visiting
a website often tends to annoy customers with the
most. The unnecessary sound only distracts the
users from doing things they visited the website
for. IT has also resulted in slow loading speed of
the webpage besides being irritating. Hence, to stop
users from leaving the website, avoid using such
media types, and decrease the bounce rate.
Autoaudio
4. These are in the form of a square, rectangle, which
appear in the middle of the screen when an
interesting article just gets loaded. These adverts
refuse to go unless someone clicks that tiny close
button which blends with the background and is
difficult notice. Always avoid these scrolling adverts;
it is just an annoyance and unnecessary distraction
that drives people away.
Scrolling Adverts
ADs
5. This is one of the main elements of a website.
Navigation should always be easy and simple.
When users visit the website, they should be able
to browse through the content of each webpage
that they desire with at most ease and without
having to look for it deeply. Ensure to direct the
users to their desired path with less complexity and
also uses simple terms to define each webpage in
the navigation. A complicated navigation where the
users don’t understand anything will drive them
away.
Complex Navigation
6. Responsive design is something that adjusts itself
according to the screen type automatically, so that
it reads well regardless of the screen size. Since,
most of today’s users browse the internet through
their mobiles, responsive design will add to this
demand and help the business grow. Responsive
design provides excellent user experience and is
also a big factor to get better page ranking in
Google.
Non-Responsive Site
7. If the most recent article in the news feed is
dated 10/02/2014, it would give a bad first
impression of the website. Therefore, it is
suggested to keep updating the content with recent
news and trend in technology. Keeping the outdated
content in the website will make users leave
without even going through the whole website; this
will be like a deciding point.
Follow these few points and decrease the bounce
rate on the website.
Outdated Content
8. Interested To know More About?
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