Conversational style breaks some grammatical rules to seem more like natural speech and build rapport with readers. It uses shorter sentences, questions, contractions and informal language to engage readers. Writers should study examples, edit out unnecessary words, and replace formal language with informal discourse markers to make their writing feel like a discussion. This style increases readership by creating connections and making the content more fun and accessible.

1. “CONVERSATIONAL STYLE”

2. GROUP MEMBERS
Maria Atiq
Sabiha Aslam
Unaiza Saeed
Tayyeba Ayyub
Roohi Fatima
Mahnoor Khan
Talia Khan

3. What is a
conversational
style?

4.  A conversational writing style seemingly breaks all
of the grammatical rules. It is aimed at the target
audience and addresses them as such. Sometimes
there are fragmented sentences infused to display a
thought.

5. “SOME EXAMPLES”
 “He commenced learning to utilize that
difficult machine, subsequently, his
proficiencies ameliorate.”
 “He started learning to use that difficult
machine, then, his skills improved.”

6.  “Social media marketers should definitely try
out using Instagram to connect with their
audience.”
 “If you are a social media marketer, you
should definitely try out using Instagram to
connect with your audience.”

7. WHAT IS THE PURPOSE OF CONVERSATIONAL
STYLE?
 Builds an immediate rapport with your
audience.
 Seems more credible for most readers.
 Easier to understand.

9. 1. RESEARCH AND PREPARATION:
 Unlearn what you learned in school.
 Practice being rebellious. Write as if no one is
going to read it, experiment, get creative, have
fun, forget about grammar – you don’t have to
publish everything you write after all.
 Study examples of conversational writing. See
how writers and bloggers do it and try to do the
same with your words, ideas, and topics.

10.  Surround yourself with real English.
 To forget about academic, textbook, and
formal English, spend as much time as
possible reading and listening to the
conversational language:
Listen to podcasts
Read blogs
Read contemporary novels
 What you listen to and what you read, shapes
your style. The more you expose yourself to the
natural language, the more natural your writing will
become.

12. 2. WRITING:
 Make it a two-way conversation.
 Writing to the dark or to a faceless crowd makes
you sound formal, impersonal, and boring.
Besides, it invites fear, perfectionism, negative
self-talk, and other enemies to your writing
process.
 A good conversation goes two ways: A little bit
about “me” or “us.” A little more about “you.”

13.  Engage with questions.
 Asking questions is a powerful method: Inviting
your reader to think, guess, agree or disagree
with you is what transforms a monolog into a
dialog, engages your reader, and makes your
writing sound like a conversation.
 For example:
 Use question tags (isn’t it? don’t you?) or their
alternatives (right? Ok?).
 Invite her to guess the answer (“What’s the
number one fear among adults?”).

14.  Use short sentences and paragraphs.
 Long sentences are tiring to read. To make your
content more readable, chop up long sentences.
 To communicate your message, write with clarity,
and be persuasive.
 Put your readers first. Make your message
simple. Chop your sentences down.

15. 3. EDITING:
 Get rid of adverbs.
 “Very, really, basically, mainly”… In spoken
language, we use adverbs all the time. But in
writing, they weaken your message. If you delete
the adverb and the meaning doesn’t change, get
rid of it. It’s really that simple.

16.  Replace full form by contractions.
 We’re, you’re, you’ll – contractions aren’t
acceptable in academic papers and
formal emails, but they make your writing
sound more natural.

18.  Replace formal discourse markers by
informal discourse marker.
 Firstly, secondly, in addition – these little
expressions you use to make your writing or your
speech coherent are called discourse markers.
 Here’re some common discourse markers
for formal writing:
 Firstly
 Secondly
 On the other hand
 In conclusion

19.  And here’re some informal discourse
markers we use in speaking:
 Anyway
 Well
 I mean
 You know
 When you edit, replace writing discourse markers
by those that are intended for speaking. It will
instantly make your writing sound informal and
conversational.

20. BENEFITS OF CONVERSATIONAL STYLE
 Creates connection:
 Writing in conversational tone will make you feel
more genuine and human. Readers will feel like
they know you in person and have your
attention.
 Fewer writers block:
 By writing conversationally, you can write like
you normally talk, and that would make your
ideas and words come out easier.

21.  More reader engagement:
 Your readers will feel a personal connection
established between you and them. They will
feel more involved, which encourages them to
read what you write.

22.  More fun:
 Fact: Most people prefer having a conversation on
how to change a light bulb than having to read up
an instruction manual on how to change a light
bulb.
 Writing conversationally can turn your wall of text
into an engaging conversation with the readers
 Increase readership.:
 All of the benefits above lead to this main benefit —
increase readership.

24.  To write in a conservational style writers just
have to break some of the rules of grammar
because most of them aren’t applicable to
conversational writing.
 However, writers should be careful when
breaking these grammatical rules as they do
not want to come off sounding like an
illiterate.
 Conversational style is more informal and
attractive to readers