The document discusses the concepts of convergence culture, collective intelligence, transmedia storytelling, and alternate reality games (ARGs). It provides examples of franchises like The Matrix and Lost that used transmedia storytelling by distributing narrative content across multiple media platforms. It also discusses how fan communities demonstrate collective intelligence by sharing information, creating new stories, and lobbying for changes. ARGs are described as blurring boundaries between reality and games by distributing gameplay across various real and digital platforms.

1. מפגש 4 Convergence Culture , עשייה משחקית , והעולם האמיתי שנקר בית ספר גבוה להנדסה ולעיצוב מחלקת לימודי חוץ אוקטובר – דצמבר 2009 ורד פנואלי [email_address]

2. - focus When Digital games become Playable Media…

3. TransMedia Story Telling (Jenkins 2006) The Matrix - key bits of information are conveyed through three live action films, a series of animated shorts, two collections of comic book stories, and several video games. There is no one single source or url-text where one can turn to gain all of the information needed to comprehend the Matrix universe." [

4. TransMedia Story Telling (Jenkins 2006) Lost - distributing relevant narrative content across a range of media platforms, including The Lost Experience ARG, the novel Bad Twin, and the Lost webisodes, mobisodes, and video game.

5. Fan Community on the verge of media convergence… … may share plot details, or tips on completing game missions, or they may be even more active. They may generate new stories based around existing fictional characters, produce fan videos, or lobby producers to change the content of a show or game. Whereas these activities were once restricted to peripheral fan communities, they have now, to a large extent, entered the mainstream. (Jenkins 2006) Harry Potter fan art in ‘deviantart’

6. Media Convergence “ We are living in an age when changes in communications, storytelling and information technologies are reshaping almost every aspect of contemporary life - including how we create, consume, learn, and interact with each other. A whole range of new technologies enable consumers to archive, annotate, appropriate, and recirculate media content and in the process, these technologies have altered the ways that consumers interact with core institutions of government, education, and commerce. “ (Henry Jenkins, 2006)

7. Collective Intelligence “ ... on the Internet people harness their individual expertise toward shared goals and objectives. Collective Intelligence refers to virtual communities’ ability to leverage the combined expertise of their members. (Levi 1997)

8. Collective Intelligence “ We are passing from the — " I think, therefore I am " —to - “We think, therefore we are” (Levi 1997)

9. Wikipedia

10. Collective Intelligence Is it that good? Advantages : Free Expression Accessibility Risks : Collective thinking The creation of average Knowledge Diminishing individual properties Clips: penguin books

11. The Wisdom of Crowds The truth about Marika

12. The Lost ARG

13. The Lost ARG

14. The Lost ARG

15. A lternate R eality G ames מאפיינים : טשטוש גבולות בין מציאות למשחק . פיזור המכניקה המשחקית על מבחר פלטפורמות : אימל , מסרונים , אתרי אינטרנט , טלפונים סלולרים , מקומות מהעולם האמיתי - I love bees - The Lost Experience The Lost Ring http://www.youtube.com/watch?v=jSCqybwrXJQ - World With Out Oil הארכיטקט ( אסף גורליק )

16. Street Games

17. Can a Computer Game teach Collective Intelligence? (Jane McGonigal, 2007)