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C O N  V E R  G E N C E
Integrating  print  and  online ...
The convergence challenge:  reorganise your newsroom ...
Traditional print publication newsroom
Converged newsroom
The Daily Telegraph’s  newsroom  ,[object Object]
How does convergence affect the way stories are produced and consumed?
Print  v  online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life cycle of a story from web to print
Staff training for online ,[object Object]
National newspaper websites
Cheryl Cole's war with Wagner escalates as the Brazilian tries to barge into the X Factor judge's dressing room Which national newspaper website carried this picture and headline yesterday on its homepage?
Which national newspaper website carried this picture and headline yesterday on its homepage? The Cannibal of Ajax   video
 
 
 
Which national newspaper website carried this picture and headline yesterday on its homepage? Ed Miliband sets out 'profound' changes  to Labour party
 
 
The most read newspaper website in the UK ,[object Object],[object Object]
MailOnline – a success story ,[object Object],[object Object],[object Object],[object Object],[object Object]
Convergence: The big questions
Should the online product just replicate print?
How can readers be encouraged to read print AND web?
Should the web replace   print?
How do we make money online?
How will convergence affect the future of ‘quality’ journalism? ,[object Object]
Quality journalism still has a voice online... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convergence: Where next? ,[object Object],[object Object]

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Convergence