One thing digital publishing has done on a widespread basis for the industry as a whole is give content providers–from the newest writer venturing into self-publishing to the largest, oldest publishing houses–the flexibility and freedom to provide additional incentive for readers to pick up their books. Authors and publishers alike have experimented with bonus content in ebook form, bundling titles, and even offering special promotional pricing that couldn’t have happened when there was a minimum profit margin that had to be maintained on an expensive print edition.Now, one of the most well known brands in the publishing industry bar none, Penguin, is adding digital-based content to commemorate the work of one of its authors, Kelley Armstrong. Through Dutton, an imprint of Penguin, the iTunes store will feature the interactive world-building app Cainsville Files ahead of the August 20th release of the newest book, Omens.
book publishing - disruptive influences
Publishing: how businesses and
consumers are moving from physical to