book publishing - disruptive influences

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how book publishers and readers are making the move from physical to digital

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  • One thing digital publishing has done on a widespread basis for the industry as a whole is give content providers–from the newest writer venturing into self-publishing to the largest, oldest publishing houses–the flexibility and freedom to provide additional incentive for readers to pick up their books. Authors and publishers alike have experimented with bonus content in ebook form, bundling titles, and even offering special promotional pricing that couldn’t have happened when there was a minimum profit margin that had to be maintained on an expensive print edition.Now, one of the most well known brands in the publishing industry bar none, Penguin, is adding digital-based content to commemorate the work of one of its authors, Kelley Armstrong. Through Dutton, an imprint of Penguin, the iTunes store will feature the interactive world-building app Cainsville Files ahead of the August 20th release of the newest book, Omens.
  • book publishing - disruptive influences

    1. 1. Publishing: how businesses and consumers are moving from physical to digital
    2. 2. Writers quickly grasped the power of digital
    3. 3. Every platform offers publishing opportunities
    4. 4. Everyone can be a published writer now…
    5. 5. Reading could experience a renaissance
    6. 6. Big players want to capitalise on this
    7. 7. Amazon is matching print with digital
    8. 8. HOW BIG IS THE MARKET?
    9. 9. E-reading is bigger than first thought 65 million ebooks £200m x2 y-o-y 20% of some categories Source Futurebook, 2012 total market sales in UK
    10. 10. Audiobooks are driving consumption too $480 million 1997 +30% unit sales in 2011 $1.2bn in 2012
    11. 11. HOW ARE PUBLISHERS REACTING?
    12. 12. The keeping of a distance between the creator and the audience has lead to lower level of innovation… Nick Perrett, Harper Collins, Futurebook Innovation Workshop
    13. 13. Publishing is beginning to open up dead ends
    14. 14. Trialling becomes a core part of publishers’ strategies
    15. 15. Talent is pushing the digital agenda
    16. 16. Who do you think is the most connected author? Source: Daily Telegraph, sept 2013
    17. 17. WHAT IS THE FUTURE FOR PUBLISHING?
    18. 18. 500k in a week
    19. 19. >20%

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