Training held for students at the European Communication School (ECS) in Barcelona on 21 February 2019. ▼ Connect LinkedIn : linkedin.com/in/dmlg SlideShare : slideshare.net/denysmalengreau Twitter : twitter.com/d_mlg Periscope : periscope.tv/d_mlg YouTube : bit.ly/d_mlg

1. 1
DMLG
DIGITAL IDENTITY AS A
PROFESSIONAL ASSET
21 February 2019
Barcelona

2. 2
DMLG
DEFINITION

3. 3
DMLG
YOUR DIGITAL IDENTITY?
THE SET OF INFORMATION ABOUT YOU ONLINE.
PEOPLE ONLY?
A COMPANY OR A BOT* MAY ALSO HAVE A DIGITAL IDENTITY.
*Facebook has deleted 2,8 billion fake accounts in one year (October
2017 - September 2018)
SOURCE: « FACEBOOK REMOVED OVER 1.5 BILLION FAKE ACCOUNTS IN THE LAST SIX MONTHS » (ENGADGET, 15 NOV. 2018)

4. 4
DMLG
INFORMATION ABOUT
YOU ONLINE = DATA
3 DATA LAYERS:
● SHARED
● OBSERVED
● INFERRED

5. 5
DMLGSOURCE: PANOPTYKON.ORG

6. 6
DMLG
2008 2018
HOW YOUR DIGITAL IDENTITY
HAS BEEN IMPACTING
INFLUENCE AND TRUST.
2028
?
SEARCH
RESULTS
SOCIAL MEDIA
PRESENCE
PERSONAL
SCORING ?+ +

8. 8
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« By 2025 we can expect total fusion of online
and offline life in many parts of the world …
The online world will influence even more of
our daily activities over the next five decades,
and most aspects of civilised life will be deeply
linked to it, in one way or another. »
~Patrick Dixon in « The Future of (Almost) Everything » (2015)

9. 9
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« We are neither online nor offline, but onlife. »
~Luciano Floridi, Oxford Internet Institute, University of Oxford
The Onlife Manifesto

10. 10
DMLG
SOURCE: SOCIALCOOLING.COM

11. 11
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DIGITAL IDENTITY
IN CONTEXT

12. 12
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DATAFICATION
« modern technological trend turning
many aspects of our life into data »
SOURCE: WIKIPEDIA

13. 13
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3.7M SEARCHES
2.2M LIKES & COMMENTS
2.9M LIKES
1.1M SWIPES
481K TWEETS
38M MESSAGES SENT
2.4M SNAPS
SOURCE: SAMSUNG'S PRESIDENT YOUNG SOHN AT WEB SUMMIT 2018
60 SECONDS ONLINE
REAL TIME? VISIT internetlivestats.com/one-second

14. 14
DMLG
SOURCE: SAMSUNG'S PRESIDENT YOUNG SOHN AT WEB SUMMIT 2018

15. 15
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« The world is being shaped in large part by two long-time trends: first,
our lives are increasingly dematerialized, consisting of consuming
and generating information online, both at work and at home. Second,
AI is getting ever smarter. »
~François Chollet, Google engineer (Twitter, 21 March 2018)
« We’ve just touched the beginning of the data revolution. The data
of today is created mostly by people and the data of the future is
created by machines, and it creates massive amounts of data. »
~Brian Krzanich, former Intel CEO (Web Summit, 9 November 2017)

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BIG DATA
WE CREATE DATA FASTER THAN WE HAVE THE ABILITY TO MAKE
SENSE OF IT. IMPROVEMENTS IN PROCESSING TECHNIQUES WILL
MAKE SENSE OF TODAY’S DATA TOMORROW.

17. 17
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● ONEWEB.WORLD (SOFTBANK GROUP)
● INTERNET.ORG (FACEBOOK)
● A̶q̶u̶i̶l̶a̶ ̶d̶r̶o̶n̶e̶, ATHENA SATELLITE
● LOON.CO (GOOGLE)
● SPACEX.COM (STARLINK)
● EARTHNOW.COM (AIRBUS, SOFTBANK GROUP, BILL GATES,
GREG WYLER/ONEWEB)
CONNECTIVITY PROJECTS

18. 18
DMLG
TECHNOLOGICAL
INNOVATION LEADS
TO SOCIAL
INNOVATION.
SOURCE: ERIC BEINHOCKER (OXFORD UNIVERSITY)

19. 19
ACTIVITY MOBILITY
+
CONVERSATIONAL WEB SMARTPHONE
DMLG
ACCESSIBILITY
PRICE ▼ + BROADBAND ▲
+
WHERE THE PARADIGM SHIFT LIES

20. 20
DMLG
ACCESSIBILITY ACTIVITY MOBILITY

21. 21
DMLG
ACCESSIBILITY ACTIVITY MOBILITY

22. 22
DMLG
TOP
▼
DOWN
KNOWLEDGE RETENTION
CENTRALISED
AUTHORITY-BASED
FLAT ►
SHARED KNOWLEDGE
DISTRIBUTED
PEOPLE-BASED
PAST PRESENT
FAITH IN A FEW TRUST AT SCALE
through peersthrough institutions

23. 23
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PARADIGM SHIFT: TRUST AT SCALE

24. 24
LOCAL → INSTITUTIONAL → DISTRIBUTED
TAKEN ON PEERS
IN THE HANDS OF THE MASSES
TRANSPARENT
SHIFT
TAKEN ON FAITH
IN THE HANDS OF A FEW
BEHIND CLOSED DOORS
TAKEN ON NEIGHBOURS
IN THE HANDS OF THE TRIBE
TRANSPARENT
DMLG
SOURCES: WHO CAN YOU TRUST? (RACHEL B., 2017), 2017 EDELMAN TRUST BAROMETER
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TENSION

25. 25
TRUST AND INFLUENCE
NOW LIE MORE WITH
INDIVIDUALS* THAN THEY
DO WITH INSTITUTIONS**.
*for better and worse (fake news, filter bubble, post-truth)
**Institutions: government, media, companies, NGOs
DMLG

26. 26
DMLG
DIGITAL IDENTITY
MANAGEMENT

27. 27
DMLG
SOURCE: 70 JOBS FOR 2030

28. 28
5 STEPS:
1. LOCK
2. SAVE
3. AUDIT
4. PLAN
5. ACT
DMLG
HEALTHY DIGITAL

29. 29
1 / LOCK (desktop)
SETTINGS
GOOGLE: myaccount.google.com
FACEBOOK: facebook.com/settings
LINKEDIN: linkedin.com/settings
TWITTER: twitter.com/settings
PASSWORDS
HACKED? haveibeenpwned.com
NEED A GOOD PASSWORD? passwordsgenerator.net
SECURE: Google Authenticator (app) (Google, Facebook and Twitter
only) or (at least) two-step verification
DMLG

30. 30
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1 / LOCK (mobile)
ANDROID
Settings > Apps & notifications > Permissions
IOS
Settings

31. 31
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2 / SAVE
DATA
GOOGLE: takeout.google.com
FACEBOOK: bit.ly/fb-member-data
LINKEDIN: bit.ly/lk-member-data
Basket! Recommendation: FullContact
TWITTER: bit.ly/tw-member-data

32. 32
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3 / AUDIT (1)
SEEKED/PERCEIVED IMAGE: DISTORTED MIRROR?
GOOGLE: incognito window (1), google.com (2), “first and last name”
search (3)
FACEBOOK:
www.facebook.com/[username]/allactivity, www.stalkscan.com
LINKEDIN: “first and last name” search, « Content » tab
TWITTER: “first and last name” search or @username
DIG DEEPER: inteltechniques.com
WEAK/STRONG SIGNALS? CLEANING OR OPTIMISATION?

33. 33
DMLG
3 / AUDIT (2)
DIGITAL FOOTPRINT CLEANING, THREE WAYS:
1 Direct access and deletion;
2 Contact with webmaster for deletion request;
3 Options 1 and 2 failed → dereferencing request to Google
(≠ deletion): bit.ly/Googleoff
MONITOR YOUR DIGITAL FOOTPRINT: Google Alerts
(google.com/alerts) or Mention (mention.com)

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4 / PLAN

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5 / ACT (1)
● REMEMBER: IT’S ALL ABOUT VALUE CREATION. MOST FOLKS ONLY CARE
ABOUT WHAT YOU HAVE TO GIVE THEM THEY LIKE. DON’T EXPECT A
WIN-WIN WITH MOST OF THEM.
● ATTENTION SPAN IS (SUPER) SHORT, DO LESS BETTER
● 80/20? SELF-PROMOTION S*CKS: KEEP IT ENTERTAINING, INSPIRATIONAL
OR INFORMATIVE
● PLAN WELL WHAT POLARISES BROAD ATTENTION (INDUSTRY-RELATED
OR PUBLIC)
● RECURRENCES FOSTER LOYALTY
● NO POSTING IS BETTER THAN POINTLESS RIGID CALENDAR POSTING
● INVEST IN CONTENT THAT PROVED TO HAVE LEGS FIRST (ORGANIC VS
PAID)
● KNOW YOUR GOALS: AWARENESS IS NOT CONVERSION

36. 36
DMLG
5 / ACT (2)
● PLEASE ALGORITHMS, WORK NATIVELY
● CONTENT IS KING, CONTEXT IS QUEEN
● CONVERSATION IS THE “NOT SO NEW” LIKE: SEEK ENGAGEMENT, NOT
FOLLOWERS
● DON’T DO HASHTAGS ON LINKEDIN LIKE YOU DO ON INSTAGRAM. USE THE
RIGHT COMMUNICATION CODES (AND FOLLOW UP, CHANGE COMES FAST)
● FEEDBACK MATTERS (BOTH POSITIVE AND NEGATIVE), DON’T IGNORE IT.
● BE SWIFT AND REACTIVE, BUT PAY ATTENTION THE TRAP OF ‘NOW’
(BLUNDERS).
● SOCIAL MEDIA IS OWNED, YOU OWN YOUR WEBSITE. BACK UP!

37. 37
« Content builds relationships. Relationships
are built on trust. Trust drives revenue. »
~Andrew David, marketing keynote speaker and best-selling author
DMLG

38. 38
DMLG
THE FUTURE OF
DIGITAL IDENTITY?
bit.ly/future-digital-identity-151218

39. 39
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« Whether you like it or not, the global economy is the big ocean
that you cannot escape from. Any attempt to cut off the flow of
capital, technologies, products, industries and people between
economies, and channel the waters in the ocean back into isolated
lakes and creeks is simply not possible. Indeed, it runs counter to
the historical trend. »
~Xi Jinping, President of the Peoples Republic of China
Davos 2017
LEARN TO SWIM IN THE OCEAN
SOURCE: DAVOS 2017 - OPENING PLENARY WITH XI JINPING, PRESIDENT OF THE PEOPLES REPUBLIC OF CHINA, YOUTUBE (17 JAN. 2017)

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