Kyle Whittaker surveyed an audience about the conventions used in their horror trailer project. The audience found the creepy antagonist girl and everyday setting to be the main conventions used. They felt the sound design with non-diegetic music was also very conventional. However, the audience was split on whether the camerawork and editing were conventional, possibly due to a lack of variety. Most agreed the mise-en-scene could have included more conventional horror elements like violence. But the subtle lighting and setting conveyed the intended creepy tone effectively. Both the magazine cover and poster were found to be conventional in their sinister images of the antagonist and professional design.